| Statistic |
Date |
Source |
| Familiarity With In-Game Advertising, February 13-27, 2006 (%) |
May 2006 |
comScore Networks |
| Likelihood in the Next Three Months Will Play Game That Advertises or Promotes a Product or Service, February 13-27, 2006 (%) |
May 2006 |
comScore Networks |
| Heavy Gamers’ Agreement With Statements About In-Game Advertising, February 13-27, 2006 (%) |
May 2006 |
comScore Networks |
| Advertising Breakdown by Industry, Monthly Comparison |
May 2006 |
Nielsen//NetRatings |
| Advertising Breakdown by Industry, Ad Unit Types |
May 2006 |
Nielsen//NetRatings |
| Top 25 Companies by Sponsored Link Impressions, Number of Impressions |
May 2006 |
Nielsen//NetRatings |
| Top 25 Companies by Sponsored Link Impressions, Top Three Search Terms |
May 2006 |
Nielsen//NetRatings |
| Top 50 Internet Advertisers by Media Value, March 2006 |
May 2006 |
TNS Media Intelligence, 2006 |
| Advertising Breakdown by Industry, Monthly Comparison |
April 2006 |
Nielsen//NetRatings |
| Advertising Breakdown by Industry, Ad Unit Types |
April 2006 |
Nielsen//NetRatings |
| Top 25 Companies by Sponsored Link Impressions, Number of Impressions |
April 2006 |
Nielsen//NetRatings |
| Top 25 Companies by Sponsored Link Impressions, Top Three Search Terms |
April 2006 |
Nielsen//NetRatings |
| Top 50 Internet Advertisers by Media Value, February 2006 |
April 2006 |
TNS Media Intelligence, 2006 |
| Top 50 Internet Advertisers by Media Value, January 2006 |
March 2006 |
TNS Media Intelligence, 2006 |
| Quarterly Keyword Distribution by CPC October 2004 – October 2005 |
February 2006 |
DoubleClick |
| Top 50 Internet Advertisers by Media Value, December 2005 |
January 2006 |
TNS Media Intelligence, 2006 |
| Advertising Impact on Movie Awareness and Ticket Purchase Intent |
January 2006 |
Dynamic Logic |
| Top 50 Internet Advertisers by Media Value, November 2005 |
January 2006 |
TNS Media Intelligence, 2006 |
| Top 50 Internet Advertisers by Media Value, October 2005 |
December 2005 |
TNS Media Intelligence, 2005 |
| US Internet Ad Spending 2004 and 2010 |
December 2005 |
Park Associates |
| Top 50 Internet Advertisers by Media Value, September 2005 |
November 2005 |
TNS Media Intelligence, 2005 |
| Level of SEO on Corporate Web Sites of Top 100 Etailer 2004 and 2005 |
October 2005 |
Oneupweb |
| Top Well-Optimized Corporate Sites of Top E-Tailers, 2005 |
October 2005 |
Oneupweb |
| Current Primary Coupon Source |
October 2005 |
Prospectiv |
| Preferred Coupon Source |
October 2005 |
Prospectiv |
| Top 50 Advertisers by Media Value in August, 2005 |
October 2005 |
TNS Media Intelligence, 2005 |
| SEM Increases Over the Next 12 Months |
September 2005 |
MarketingSherpa |
| Click and Conversion Measurements for B2B and B2C Marketers, 2004 and 2005 |
September 2005 |
MarketingSherpa |
| Top Companies by Sponsored Link Impressions, Week Ending August 21, 2005 |
September 2005 |
Nielsen//NetRatings, 2005 |
| Top Industries by Total Sponsored Link Placements, Week Ending August 21, 2005 |
September 2005 |
Nielsen//NetRatings, 2005 |
| Top 50 Internet Advertisers by Media Value, July 2005 |
September 2005 |
TNS Media Intelligence, 2005 |
| E-Mail Deliverability Concerns (%) |
September 2005 |
Socketware, 2005 |
| Worldwide Metrics Used to Measure Marketing Campaign Performance, May 23 – June 5 2005 |
August 2005 |
WebTrends, 2005 |
| Worldwide Methods for Identifying Unique Web Site Visitors, May 23 – June 5, 2005 |
August 2005 |
WebTrends, 2005 |
| Top 50 Internet Advertisers by Media Value, June 2005 |
August 2005 |
TNS Media Intelligence, 2005 |
| TV, Print and Internet Influences on Buying |
July 2005 |
DoubleClick, 2005 |
| Top 50 Internet Advertisers by Media Value, May 2005 |
June 2005 |
TNS Media Intelligence, 2005 |
| Customer Contact and Call Rates After Lookup |
June 2005 |
The Kelsey Group, 2005 |
| Aggregator Share of Online Hotel Reservations |
June 2005 |
Compete Inc., 2005 |
| Best Rate Guarantee Influence on Brand Sites (%) |
June 2005 |
Compete Inc., 2005 |
| Global Yellow Pages Industry Leaders, 2004 |
June 2005 |
The Kelsey Group, 2005 |
| Largest Global Yellow Pages Publishers, 2004 |
June 2005 |
The Kelsey Group, 2005 |
| Desirable Extra Features For Playstation Portable |
June 2005 |
Park Associates, 2005 |
| Top Three influential Factors for PlayStation Portable (%) |
June 2005 |
Park Associates, 2005 |
| E-Mail Newsletter and Promotion Opinions and Practices by Moms (%) |
June 2005 |
lucid marketing and EmailLabs, 2005 |
| The Amount of E-Newsletters and Promotions Moms Subscribe To |
June 2005 |
lucid marketing and EmailLabs, 2005 |
| Tracking a Campaign Using Image-Matching Technology |
June 2005 |
comScore Networks, MediaVest, and DoubleClick, 2005 |
| Tracking a Campaign Using Standard Browser Cookies |
June 2005 |
Nielsen//Ratings, mOne, and DoubleClick, 2005 |
| Tracking a Campaign Using Data Modeling |
June 2005 |
IMS, Universal McCann, and DoubleClick, 2005 |
| Projected Marketing Budgets for the Top Six Industries, 2005 |
June 2005 |
U.S. Department of Commerce Bureau of Economic Analysis and Blackfriars Communications, Inc., 2005 |
| Top 50 Internet Advertisers by Expenditure April 2005 |
May 2005 |
TNS Media Intelligence, 2005 |
| Third-Party Cookie Rejection Rates by Industry |
May 2005 |
WebTrends |
| MSN Video Streaming Video Avails, February 2004 – March 2005 |
May 2005 |
AccuStream iMedia Research and Nielsen//NetRatings, 2005 |
| Fathom Online Keyword Price Index ($) |
May 2005 |
Raymond Lee, Fathom Online analyst, 2005 |
| Triggered Message Barriers |
April 2005 |
SKYLIST, 2005 |
| Most Important Features in an E-Mail Marketing Application |
April 2005 |
SKYLIST, 2005 |
| Projected U.S. Local Online Ad Spending, 2003-05 |
April 2005 |
Borrell Associates Inc. |
| U.S. Locally Spent Online Advertising, 2004 (%) |
April 2005 |
Borrell Associates Inc. |
| Rich and Streaming Media as a Percentage of Display Ad Spending |
March 2005 |
Jupiter Research |
| Traffic and Conversion Rate Change for Site Appearing on Google’s First Results Page |
February 2005 |
Oneupweb, 2005 |
| Traffic Change for Sites Appearing on Google’s Second or Third Results Page |
February 2005 |
Oneupweb, 2005 |
| Simultaneous Usage of TV and Internet Has Increased 72% in Four Years |
January 2005 |
Media in mind |
| Internet Usage by Half Hour Adults 18-54 |
January 2005 |
Media in mind |
| Factors Influencing Consumers’ Choice of E-Mail to Open and Read |
January 2005 |
Return Path, Inc. |
| Osterman Research Survey on Messaging Issues |
January 2005 |
Osterman Research Inc. |
| Fathom Online Keyword Price Index |
January 2005 |
Fathom Online Corp. |
| Growth in the Number of Banner Ads, Nov 2003 to Nov 2004 |
January 2005 |
Nielsen//NetRatings |
| Top 15 Online Ad Publishers in Europe |
January 2005 |
Nielsen//NetRatings, AdRelevance |
| Top 10 Advertiser Categories October 2004 |
December 2004 |
AdZone Research, Inc. |
| 2004 Online Ad Spending Trends |
December 2004 |
AdZone Research, Inc. |
| Benefits of Online Advertising |
November 2004 |
2004 AAF Survey of Industry Leadrs on Advertising Trends |
| Percentage of Media Budget Allocated to Online Ads (average of all respondents) |
November 2004 |
2004 AAF Survey of Industry Leadrs on Advertising Trends |
| Video Games Reach a Broad Spectrum of Consumers |
October 2004 |
Yankee Group |
| Video Game Advertising Forecast |
October 2004 |
Yankee Group |
| Which of the following would you find usefull if included in the communications you received? |
October 2004 |
DoubleClick 2004 Consumer Email Study |
| What most compels you to open a permission-based email? |
October 2004 |
DoubleClick 2004 Consumer Email Study |
| Top Parent Companies, Australia, August 2004, Home and Work Combined |
September 2004 |
Nielsen//NetRatings |
| Top Parent Companies, United Kingdom, August 2004, Home and Work Combined |
September 2004 |
Nielsen//NetRatings |
| Top Parent Companies for August 2004, U.S., Work |
September 2004 |
Nielsen//NetRatings |
| Top Parent Companies for August 2004, U.S., Home |
September 2004 |
Nielsen//NetRatings |
| Top Parent Companies for July 2004, U.S., Home |
August 2004 |
Nielsen//NetRatings |
| Top Parent Companies for July 2004, U.S., Work |
August 2004 |
Nielsen//NetRatings |
| Responses to Olympic-Related Advertising |
August 2004 |
Dynamic Logic |
| Traffic Increases to Olympics-related Sites, U.S., Aug. 7 to Aug. 14 |
August 2004 |
Hitwise |
| Concern that Unsubscribed Persons Will Receive E-mails Again |
June 2004 |
ExactTarget |
| Difficulty in Managing Global Unsubscribes |
June 2004 |
ExactTarget |
| Top Parent Companies, United Kingdom, May 2004, Home and Work Combined |
June 2004 |
Nielsen//NetRatings |
| Top Parent Companies, Australia, May 2004, Home and Work Combined |
June 2004 |
Nielsen//NetRatings |
| Programs Watched with Delay to Skip Ads |
June 2004 |
Lyra Research |
| Top Parent Companies for May 2004, U.S., Home |
June 2004 |
Nielsen//NetRatings |
| Top Parent Companies for May 2004, U.S., Work |
June 2004 |
Nielsen//NetRatings |
| Most Relevant Search Result |
April 2004 |
iProspect, Survey Sampling International, WebSurveyor, and Stratagem Research |
| Advertising/Marketing Opinions — Then and Now |
April 2004 |
Yankelovich Partners, Inc. |
| Last time they used media simultaneously, business people said they paid the most attention to: |
April 2004 |
Mobium Creative Group |
| Q4 2003 Overall E-mail Performance |
March 2004 |
DoubleClick |
| Median Rich Media Share of Advertiser Portfolios |
March 2004 |
Nielsen//NetRatings: AdRelevance |
| Total Traffic/Impressions |
March 2004 |
DoubleClick |
| For what purpose is digital marketing being employed in your company? |
February 2004 |
the CMO Council, BtoB Magazine, USA Today, and Responsys |
| Top 10 Largest Gaining Advertiser Web Sites |
February 2004 |
comScore Media Metrix |
| The Growth of Rich Media |
February 2004 |
DoubleClick |
| E-Mail Distribution Days |
December 2003 |
EmailLabs |
| Worldwide Internet Traffic |
December 2003 |
OneStat, April 2003 |
| Paid Search Listing to Conversion Over 10-Week Period |
December 2003 |
Advertising.com |
| Open and Click Performance |
December 2003 |
DoubleClick |
| Retail/Catalog Average E-mail Conversion Rates |
December 2003 |
DoubleClick |
| Top Ad-Supported Sites |
November 2003 |
Nielsen//NetRatings@Plan |
| Percentage of Rich Media as Total Ad Impressions Served |
October 2003 |
DoubleClick |
| B2B and B2C E-zine Comparison |
October 2003 |
Opt-in News |
| Advertising Performance by Region |
September 2003 |
Advertising.com |
| Reactions to E-mail |
September 2003 |
Bigfoot Interactive, April 2003 |
| Unique Open Rates by Industry |
September 2003 |
IMN |
| Those Who Have Clicked on a Banner Ad in the Last Month |
September 2003 |
Arbitron/Edison Media Research |
| Top Stickiest Brands of August 2003, at Work |
September 2003 |
Nielsen//NetRatings |
| Top Stickiest Brands of August 2003, at Home |
September 2003 |
Nielsen//NetRatings |
| Teen and Young Adult Media Exposure |
September 2003 |
Harris Interactive and Teenage Research Unlimited (TRU) |
| Bounce Rates |
August 2003 |
DoubleClick |
| Overall E-mail Performance |
August 2003 |
DoubleClick |
| U.S. Total Advertising Spending |
July 2003 |
eMarketer |
| Top Stickiest Brands of May 2003, at Work |
June 2003 |
Nielsen//NetRatings |
| Top Stickiest Brands of May 2003, at Home |
June 2003 |
Nielsen//NetRatings |
| Internet Ad Category Spending |
June 2003 |
IAB and PwC |
| Internet Ad Revenues by Year |
June 2003 |
IAB and PwC |
| Top Stickiest Brands of April 2003, at Work |
May 2003 |
Nielsen//NetRatings |
| Top Stickiest Brands of April 2003, at Home |
May 2003 |
Nielsen//NetRatings |
| Top Stickiest Brands of March 2003, at Work |
April 2003 |
Nielsen//NetRatings |
| Top Stickiest Brands of March 2003, at Home |
April 2003 |
Nielsen//NetRatings |
| Top Ten Prescription Brand Drugs By Ad Recall Levels (Based on % of buyers that recalled seeing an ad for the prescription brand that they purchased) |
April 2003 |
Ipsos PharmTrends |
| Top Categories For Prescription Brand Drug Recall (Based on % of category buyers that recalled an ad for the prescription brand within that category) |
April 2003 |
Ipsos PharmTrends |
| Sweden’s Top Advertisers |
April 2003 |
Nielsen/NetRatings |
| Top Online Ad Formats* Used by Top 100 Traditional Advertisers |
March 2003 |
Nielsen/NetRatings |
| Top 10 Advertisers by Company |
March 2003 |
Nielsen/NetRatings |
| C-Level Executives and Advertising |
March 2003 |
Forbes, 2002 |
| Attitudes toward Super Bowl advertisers |
January 2003 |
Knowledge Networks/SRI |
| More Interesting: Game or ads? |
January 2003 |
Knowledge Networks/SRI |
| Daily Overnight Traffic to SuperBowl.com on Super Bowl Sunday |
January 2003 |
Nielsen//NetRatings |
| Top 10 Brands of November 2002 |
December 2002 |
Nielsen//NetRatings |
| Top 10 Parent Companies of November 2002 |
December 2002 |
Nielsen//NetRatings |
| Online Classifieds Spending by Industry, 2001-2007, U.S. |
October 2002 |
Jupiter Research |
| UK Direct Mail Volumes – 1990 – 2001 |
October 2002 |
Royal Mail |
| Top Sites by Advertising Revenue, 2001 |
March 2002 |
CMRi |
| Popularity of Online Ad Sizes |
March 2002 |
Jupiter Media Metrix |
| Advertising Growth Estimates for 2002 |
January 2002 |
CMR |
| Online Ad Formats, Percentage of Revenue |
December 2001 |
IAB |
| Popular Online Ad Formats, 2000 vs. 2001 |
September 2001 |
IAB/PricewaterhouseCoopers |
| Top Ad Revenue Sites and Advertisers |
September 2001 |
CMRi |
| Online Advertising/Digital Marketing Spending |
August 2001 |
Jupiter Media Metrix |
| Leading Web Advertisers of June 2001 |
July 2001 |
Nielsen//NetRatings |
| Leading Advertisers of May 2001 |
June 2001 |
Nielsen//NetRatings |
| Leading Advertisers of April 2001 |
May 2001 |
Nielsen//NetRatings |
| Top Ad Spenders by Category |
May 2001 |
Nielsen//NetRatings |
| Top Online Ad Categories |
April 2001 |
IAB/PricewaterhouseCoopers |
| Leading Advertisers of March 2001 |
April 2001 |
Nielsen//NetRatings |
| Top Advertisers of January 2001 |
February 2001 |
Nielsen//NetRatings
(from AdResource) |
| Top 5 Sites by Advertising Revenue |
February 2001 |
CMR |
| Super Bowl Advertisers by Industry, 2001 vs 2001 |
January 2001 |
Nielsen//NetRatings |
| Leading Advertisers of December 2000 |
January 2001 |
Nielsen//NetRatings
(from AdResource.com) |
| Sites with Most Ad Impressions, Dec. 2000 |
January 2001 |
AdRelevance |
| Primary Uses/Least Popular Uses for Online Ads |
December 2000 |
Myers Mediaenomics/IAB |
| Online Ad Spending by Quarter, 1996-2000 |
December 2000 |
IAB/PwC |
| Growth in Retail Ads and Impressions |
December 2000 |
AdRelevance |
| Share of Ad Impressions by Ad Size |
November 2000 |
AdRelevance |
| Top Web Advertisers of October 2000 |
November 2000 |
Nielsen//NetRatings
(from AdResource) |
| Distribution of Ad Impressions by Goal |
November 2000 |
AdRelevance |
| New Online Advertisers by Month |
November 2000 |
AdRelevance |
| Online Ad Spending by Top Fortune 500 Firms |
November 2000 |
AdZone Interactive |
| Leading Web Advertisers of September 2000 |
October 2000 |
Nielsen//NetRatings
(From AdResource.com) |
| Online Promotions Used by Small Business |
October 2000 |
SmartAge/Intelliquest |
| Top Categories for Online Ad Revenue |
October 2000 |
IAB/PwC |
| Advertising on Music Sites |
September 2000 |
AdRelevance |
| Leading Advertisers of August 2000 |
September 2000 |
Nielsen//NetRatings
(from AdResource) |
| European Online Ad Stats |
September 2000 |
AdZone Interactive |
| Share of Ad Impressions by Industry |
September 2000 |
AdRelevance |
| Top Sites Hosting Kid & Family Ads |
September 2000 |
AdRelevance |
| Length of Time Banners Run |
August 2000 |
AdRelevance |
| Average Length of Banner Runs by Industry |
August 2000 |
AdRelevance |
| Dot-Com Advertisers and Impressions by Industry |
September 2000 |
AdRelevance |
| Top Web Advertisers of July |
August 2000 |
Nielsen//NetRatings
(from AdResource.com) |
| Online Advertising by Product/Service |
August 2000 |
Jupiter Communications |
| Online Methods to Promote Sites |
August 2000 |
ActivMedia |
| Top Sales and Marketing Budgets |
August 2000 |
ActivMedia |
| Top 25 Spending Brands on UK Sites |
July 2000 |
AdZone Interactive |
| Top UK Sites for Ad Revenue |
July 2000 |
AdZone Interactive |
| Top Spending Brands, Sites and Networks for Ads |
July 2000 |
AdZone Interactive |
| Growth in Retail Ad Impressions and Visitors |
July 2000 |
AdRelevance/Media Metrix |
| Dot-Com Brand Awareness |
June 2000 |
Greenfield Online/HMS Partners |
| Genres of Sites with House Ads |
June 2000 |
AdRelevance |
| Global Online Ad Spending, 1999-2005 |
June 2000 |
Jupiter Communications |
| Leading Advertisers of April 2000 |
May 2000 |
Nielsen//NetRatings
(from AdResource) |
| Type of Sites That Send Marketing E-Mail |
May 2000 |
ActivMedia Research |
| Leading Web Advertisers of March 2000 |
April 2000 |
Nielsen//NetRatings
(from AdResource) |
| Site Genres with Most/Least B2B Advertising |
March 2000 |
AdRelevance |
| B2B Web Advertising Industry Growth Rates |
March 2000 |
AdRelevance |
| Top 25 Web Advertisers of February 2000 |
March 2000 |
Nielsen//NetRatings |
| B2B Web Advertising by Industry Segment |
March 2000 |
AdRelevance |
| Leading Advertisers of January 2000 |
February 2000 |
Nielsen//NetRatings
(from Ad Resource) |
| Most Popular Internet Ad Types in the UK |
January 2000 |
Fletcher Research |
| Leading Advertisers of December 1999 |
January 2000 |
Nielsen//NetRatings
(from Ad Resource) |
| Leading UK Web Advertisers — October 1999 |
December 1999 |
Fletcher Research
(from Ad Resource) |
| Leading Web Advertisers of November 1999 |
December 1999 |
Nielsen//NetRatings
(from Ad Resource) |
| Leading Advertisers of October 1999 |
November 1999 |
Nielsen//NetRatings
(from Ad Resource) |
| Top Web Advertisers of September 1999 |
October 1999 |
Nielsen//NetRatings
(from Ad Resource) |
| Top Web Advertisers of August |
September 1999 |
Nielsen//NetRatings |
| Top Web Advertisers of July 1999 |
August 1999 |
Nielsen//NetRatings |
| Top Web Advertisers of June |
July 1999 |
Nielsen//NetRatings |
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