Hey Yahoo: Who's on First?

Following several recent departures from the Web publishing giant, Yahoo Media Group CFO Mike Weetman has left the firm to serve as COO for small production outfit BermanBraun, a company founded by ex-Yahoo Media Group head Lloyd Braun. Also this month Media Group exec Geraldine Martin-Coppola ditched Yahoo for a gig as head of interactive for BermanBraun.

According to AdWeek, Weetman will also serve as CFO and head of business development at his new digs.

Of course, all this comes as Yahoo, yet again, announced another deck shuffle. The latest one involves the introduction of a Global Partner Solutions division to handle ad formats and sizes, marketing and other ad related stuff, along with the departure of senior exec Greg Coleman. Yahoo Publisher Network head Hilary Schneider will lead the new division. She, too, has seen a change or two to her title since she started with the firm.

The fact that the company continues to switch up its lineup as senior staffers exit indicates it’s focused on change. Of course, to observers — and I’m sure people working within all these morphing departments — it’s becoming a little too reminiscent of that old Abbott and Costello bit.