Schneider Shifts Again for Yahoo, This Time Filling Bradford's Shoes
Hilary Schneider has been along for a bumpy ride since joining Yahoo in '06, and now will fill in for soon-to-depart U.S. ad sales head Joanne Bradford.
Hilary Schneider has been along for a bumpy ride since joining Yahoo in '06, and now will fill in for soon-to-depart U.S. ad sales head Joanne Bradford.
Hilary Schneider will fill in for Yahoo’s soon-to-depart SVP of U.S. revenue and market development Joanne Bradford. Schneider has been along for a bumpy ride since 2006 when she joined the firm to run its classifieds division – home to the now sold-off HotJobs.
Schneider, currently EVP Yahoo Americas, will head ad sales at Yahoo in the interim before the firm finds a permanent replacement for Bradford, according to a Yahoo spokesperson. An AdAge report, confirmed with ClickZ News by the spokesperson, said Yahoo would undergo an external search for candidates that should take a couple months. Bradford reported to Schneider throughout her short-lived career at Yahoo (she joined in September 2008).
“We are aggressively looking to fill that position,” said the spokesperson. Yahoo has no plans to put any of Bradford’s projects on hold, he said, adding, “We feel like the business is firing on all cylinders right now.”
Schneider came to Yahoo in 2006, hailing from defunct newspaper publisher Knight Ridder, where she co-managed operations and led its digital division as SVP. At Yahoo, she started as SVP of Marketplaces, charged with developing the division’s classifieds and listings strategy. The Marketplaces unit at the time encompassed the broad array of Yahoo’s listings properties, including Autos, Classifieds, HotJobs, Personals, Real Estate, Shopping and Auctions, Travel, and Yellow Pages.
Following a shift to lead Yahoo’s Publisher Network (which drives its newspaper consortium), Schneider in 2007 was chosen to head a newly-created Global Partner Solutions group, handling all relationships with advertisers, agencies, publishers, and ad networks. That division included Yahoo’s global sales group, the Publisher Network, corporate partnerships, and HotJobs, which the firm sold to rival Monster Worldwide last month.
Bradford has not started her new role with Demand Media yet, and will work with Yahoo “over the next several weeks” to ensure a smooth transition, said the spokesperson.
UPDATE: This story has been updated to include Yahoo’s confirmation of Schneider’s temporary position, and additional information from Yahoo.
You can follow Kate Kaye on Twitter at @LowbrowKate.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article