Rebecca Lieb
Rebecca oversees
the U.S. operations of Econsultancy, an independent source of
advice and insight on digital marketing and e-commerce. Earlier, she held
executive marketing and communications positions at strategic e-services
companies, including Siegel & Gale, and has worked in the same capacity for
global entertainment and media companies, including Universal Television &
Networks Group (formerly USA Networks International) and Bertelsmann's RTL
Television. As a journalist, she's written on media for numerous
publications, including "The New York Times" and "The Wall Street Journal."
Rebecca spent five years as Variety's Berlin-based German/Eastern European
bureau chief. Until recently, Rebecca taught at New York University's Center
for Publishing, where she also served on the Electronic Publishing Advisory
Group. Rebecca, author of "The Truth About
Search Engine Optimization,"
was ClickZ's editor-in-chief for over seven
years.
Recent articles by Rebecca Lieb
Social Media, Meet Search
Search engines are getting social. Time for a new kind of link love.
Nov 6, 2009
Online Spend: Up or Down?
Online advertising may be in decline. But online marketing is thriving.
Oct 23, 2009
Don't Target Me
Behavioral isn't the only form of advertising under scrutiny. Consumers want privacy online and off-.
Oct 9, 2009
Digital Marketing: The Betwixt and Between Phase
Although Advertising Week didn't offer any technological innovations or breakthroughs, it did offer a lesson to marketers.
Sep 25, 2009
Here Come the Social Media Carpetbaggers
Tip: Met a social media "expert" lately? It's not hard to test credentials -- here are some pointers.
Aug 28, 2009
Keywords Out, Networks In
Who needs keywords when you have friends?
Aug 14, 2009
Microhoo's Battle Is for Hearts and Minds
Even if the combined forces of Microsoft and Yahoo build a search engine that's 10 times better than Google's, will it matter?
Jul 30, 2009
More articles by
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