Ann Handley

Ann Handley is co-founder of ClickZ and served as its president and chief content officer until her departure in 2001. She has more than 15 years of experience as a business writer and editor. Ann has a fondness for great red wines, good writing, wordsmith.org, dark humor, and anything Starbucks. And don't cross her... she's a Scorpio.

Recent articles by Ann Handley

The Dance Between Editorial and Advertising
How do editors talk to advertisers and get their input on content without crossing the line and compromising integrity? Try Ann's approach: Do a little dance! Feb 2, 2001

Finding the Right Partner
Dr. Ann has a prescription for finding the right person to partner with to build your business. Do her match-making skills match her business skills? You'll find out... if you can decipher her writing. Jan 19, 2001

How To Hire a Great Editor
Ann agrees with Susan Solomon as far as content goes: Do it yourself. Forget the syndicators, the wire services, the third-party content providers. Pablum, all of it. That's our approach at ClickZ with contributors in the trenches of the business and plenty of skin in the online game. But a flock of writers does not a web content site make. There's a second critical factor to publishing compelling copy: a kick-ass editor. Here's what to look for in a siteeditor. Sep 1, 2000

What Site Publishers Can Learn From Disney
Surprise, surprise. Ann took her two kids on a four-day Disney cruise to the Bahamas. The kids loved it... Ann survived. And was duly impressed by Disney's well-oiled marketing machine, executing on all cylinders-so much so that she wants to share with all of us who promote products or services online. We can learn a thing or two from the marketing sherpas leading sales for the Microsoft of the family entertainment zone. Ann gives you Mouse Mantras one through seven. May 26, 2000

The State of Email Marketing
Last summer, ClickZ's Email Marketing column seemed a little ahead of the curve. Since then, it's become one of our most-read features and mirrors what's happening in the industry. Instead of speaking strictly about building relationships online, it will slice the discipline even thinner, addressing how to apply email marketing in a B2B environment, how to use rich media in email, and how to monetize email as a publishing model. Mar 6, 2000

Introducing... Site Publishing
With Valentine's Day this week, Ann talks about something near and dear to her heart: site publishing. Pity the much-maligned site publishers. They have been pawed at by cost-per-click hounds, batted about by scrappy media buyers, and tyrannized by click-through. They've been struggling to stay afloat amidst a monsoon of misguided metrics and inherently unfair pricing. Well, site publishers, some of us here do love you. And this column will let us count the ways... Feb 15, 2000

Introducing... Rich Media
Time was when rich media was like runway fashion: a lot of funk, not a lot of practical application. Well, folks, those times are history. Rich media is increasingly creeping onto sites and into our email boxes. That is to say: We've seen the future of online advertising, and it is rich. Jan 7, 2000

Introducing...Affiliate Marketing
Affiliate marketing is often considered the be-all, end-all to online merchants. It's the New Deal, the best mousetrap ever built, the best thing since sliced bread...well, pick your metaphor. You get the idea. But here's the reality, folks: There is a dark side to all this revenue-sharing. This new column will help you craft a program that works to your site's advantage. Nov 26, 1999

Introducing Email Marketing
Think about your own online use. How much time do you really spend surfing the web, hopping from site to site searching for new content? Now think about the time you spend reading and processing email. It's the first thing in the morning and the last thing at night, right? Your customers are no different. Online marketers need to be precisely where most people spend the most time - in their emailboxes. ClickZ introduces a column that outlines the art and science of email marketing. Nov 1, 1999

Introducing... Negotiating The Buy
The interactive media space is a minefield. There's no defined pricing. Ad models are all over the board. And measurement's a mess. Don't you just wish you had a guide in all of this, some online Sherpa? Well, listen up, media buyers. Sep 1, 1999

More articles by Ann Handley ...