Sean Carton

Sean Carton is chief strategy officer at idfive in Baltimore. He was formerly the dean of Philadelphia University's School of Design + Media and chief experience officer at Carton Donofrio Partners, Inc.

Recent articles by Sean Carton

Four Ways to Simplify a Mobile Marketing Campaign
Verizon's smartphone could change the mobile marketing landscape. Nov 9, 2009

The FTC's 'Big Blogger' Is Actually Our Friend
Pay-for-endorsement rules won't put a damper on your marketing. Here's why. Oct 26, 2009

Eleven Lessons Mobile Marketers Can Learn From Search
So if the mobile ad market is going to look a lot like search marketing, what can we learn from Google? Hint: It's a lot like throwing a good party. Oct 12, 2009

What Google's Sidewiki Means to Marketers
In social media, a brand is created collaboratively and becomes the sum of all of its experiences and messages. Sep 28, 2009

A Social Media Strategy Checklist
Ten steps to building a social media strategy that delivers. Sep 14, 2009

What the Move to the 'Cloud' Means for Consumers and Marketers
Consumers are ditching expensive computers and gaming consoles, yet spending more time online than ever before. Aug 31, 2009

Back to Basics in a Twitter Era
Should small businesses take their modest marketing budgets and invest in the what-happens-to-be-cool-this-month basket? Aug 17, 2009

A Model for Social Media: HARO
A service that links up reporters and sources offers six characteristics for a social media approach that can be applied to just about all businesses. Aug 3, 2009

Defining Social Media
Social media are really just technologies that facilitate conversations. What's so new about that? Jul 20, 2009

Augmented Reality: Bringing It Down to Earth
Experiments on the bleeding edge of augmented reality offer us a window into the future when the "real" and the "virtual" become indistinguishable. Jul 6, 2009

More articles by Sean Carton ...