Sean Carton
Sean Carton is chief strategy officer at idfive in Baltimore. He was formerly the dean of Philadelphia University's School of Design + Media and chief experience officer at Carton Donofrio Partners, Inc.
Recent articles by Sean Carton
Eleven Lessons Mobile Marketers Can Learn From Search
So if the mobile ad market is going to look a lot like search marketing, what can we learn from Google? Hint: It's a lot like throwing a good party.
Oct 12, 2009
What Google's Sidewiki Means to Marketers
In social media, a brand is created collaboratively and becomes the sum of all of its experiences and messages.
Sep 28, 2009
A Social Media Strategy Checklist
Ten steps to building a social media strategy that delivers.
Sep 14, 2009
Back to Basics in a Twitter Era
Should small businesses take their modest marketing budgets and invest in the what-happens-to-be-cool-this-month basket?
Aug 17, 2009
A Model for Social Media: HARO
A service that links up reporters and sources offers six characteristics for a social media approach that can be applied to just about all businesses.
Aug 3, 2009
Defining Social Media
Social media are really just technologies that facilitate conversations. What's so new about that?
Jul 20, 2009
Augmented Reality: Bringing It Down to Earth
Experiments on the bleeding edge of augmented reality offer us a window into the future when the "real" and the "virtual" become indistinguishable.
Jul 6, 2009
Bridging the Data Gap
In the communications ecosystem, there's a huge gap between what each channel is doing and knowing how it affects the whole.
Jun 22, 2009
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