Sean Carton

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Sean Carton is chief strategy officer at idfive in Baltimore. He was formerly the dean of Philadelphia University's School of Design + Media and chief experience officer at Carton Donofrio Partners, Inc.

Recent articles by Sean Carton

What Apple's iPad Means for Marketers
Online marketers will have to adjust their approaches because of this game-changing device. Here's why. Feb 1, 2010

My Wishes for the New Year
Businesses will figure out how to really use Twitter. The Android phone will take off. Rupert Murdoch will eat humble pie. And 16 other wishes. Jan 4, 2010

A Social Media Strategy Checklist
Ten steps to building a social media strategy that delivers. Dec 21, 2009

Non-Profits Need to Get Clued In to Social Media
Tips for non-profits on how to use social media to their advantage and why they need to start. Dec 7, 2009

Tech Turkeys of 2009
A list of companies threatened by new technologies and making big mistakes. Nov 23, 2009

Four Ways to Simplify a Mobile Marketing Campaign
Verizon's smartphone could change the mobile marketing landscape. Nov 9, 2009

The FTC's 'Big Blogger' Is Actually Our Friend
Pay-for-endorsement rules won't put a damper on your marketing. Here's why. Oct 26, 2009

Eleven Lessons Mobile Marketers Can Learn From Search
So if the mobile ad market is going to look a lot like search marketing, what can we learn from Google? Hint: It's a lot like throwing a good party. Oct 12, 2009

What Google's Sidewiki Means to Marketers
In social media, a brand is created collaboratively and becomes the sum of all of its experiences and messages. Sep 28, 2009

What the Move to the 'Cloud' Means for Consumers and Marketers
Consumers are ditching expensive computers and gaming consoles, yet spending more time online than ever before. Aug 31, 2009

More articles by Sean Carton ...