Sean Carton
Sean Carton is chief strategy officer at idfive in Baltimore. He was formerly the dean of Philadelphia University's School of Design + Media and chief experience officer at Carton Donofrio Partners, Inc.
Recent articles by Sean Carton
Bridging the Data Gap
In the communications ecosystem, there's a huge gap between what each channel is doing and knowing how it affects the whole.
Jun 22, 2009
Display and Search Advertising: Neither Cannot Stand Alone
A new measurement system tracks how conversions happen when combining display advertising and search. It's just a start, but it's long overdue.
Jun 8, 2009
Twitter's Long-Term Viability
Beyond all the hype, is Twitter really a great advertising opportunity?
May 11, 2009
In Social Networks, All Friends Are Not Created Equal
As privacy decreases and the compartments we all maintain in our lives start to collapse, consumers will push back. The social networks must respond.
Apr 27, 2009
The End of Ad Agencies as We Know Them
Think "collective," not "company."
Apr 13, 2009
Bridging the Gap Between Online and Offline
The newest marketing technologies have come a long way from the :CueCat and DigiScent.
Mar 30, 2009
Four Cheap or Free CRM Tools for Marketers
Generating leads is one thing. Tracking leads that come in through your Web site or online marketing activities is vital if you're going to convert those leads into customers.
Mar 16, 2009
A New Advertising Tool That's Truly Cool
Display ads behave like search ads, combining the best features of search and display advertising.
Mar 2, 2009
Down Economy? Common Sense Rules!
Ten tips on how digital agencies can use common sense to ride out the downturn, plus three lessons from the 2001 crash.
Feb 2, 2009
Why the Web Is Better Suited for News
The sound of print's death rattle become louder and clearer.
Jan 5, 2009
