Len Ellis

Until recently, Len Ellis was executive vice president at Wunderman, where he charted the course in data-based and technology-enabled marketing communications, including the firm's strategic alliances and worldwide interactive strategy. Earlier, he was managing director, interactive integration at Y&R 2.1, a Young & Rubicam start-up consulting unit. He joined Y&R Group as managing director, interactive services at Burson-Marsteller. Len led interactive services at Messner Vetere Berger McNamee Schmetterer EuroRSCG, and started and led the information industry practice at Fleishman-Hillard. Len's book of essays on marketing, based in part on this column, is "Marketing in the In-Between: A Post-Modern Turn on Madison Avenue." He received his Ph.D. from Columbia and reads informational and mathematical theory for fun.

Recent articles by Len Ellis

The Interactive Imagination: Storytellers Need Not Apply - Why big agencies don't get interactive -- and why they probably never will. Oct 22, 2003

Can Viral Activism Vitalize Democracy? - Pros, cons and lessons learned from MoveOn, MeetUp and other online organizing hubs. Oct 8, 2003

MP3s, Plagiarism, and the Future of Knowledge - Petty thieves, cheaters, and much greater danger in the new knowledge environment. Sep 24, 2003

Happy Birthday, GUI - The latest developments marketers should keep their eyes trained upon. Sep 10, 2003

The Dawn of Information Markets, Part 2 - Strategic planners, take note. It's a safe bet information futures markets are taking hold. Aug 27, 2003

The Dawn of Information Markets, Part 1 - Poindexter may have been ousted over a terrorism information market, but the general idea will live on. Aug 13, 2003

Do These Bells Toll for Thee? - Telecom trends worth watching. Jul 30, 2003

2003 Cyber Lions: Road Map to a Creative Renaissance - The glass is half full with best practices, and half empty with imitation. Jul 16, 2003

Cyber Grand Prix: Break the Digital Boundary - A member of the jury reflects on this year's Cyber Lion winners. Jul 2, 2003

Wireless Marketing: The Terra Incognita, Part 2 - Mobile's not just another marketing medium. Leverage its difference. Jun 18, 2003

More articles by Len Ellis ...