Len Ellis

Until recently, Len Ellis was executive vice president at Wunderman, where he charted the course in data-based and technology-enabled marketing communications, including the firm's strategic alliances and worldwide interactive strategy. Earlier, he was managing director, interactive integration at Y&R 2.1, a Young & Rubicam start-up consulting unit. He joined Y&R Group as managing director, interactive services at Burson-Marsteller. Len led interactive services at Messner Vetere Berger McNamee Schmetterer EuroRSCG, and started and led the information industry practice at Fleishman-Hillard. Len's book of essays on marketing, based in part on this column, is "Marketing in the In-Between: A Post-Modern Turn on Madison Avenue." He received his Ph.D. from Columbia and reads informational and mathematical theory for fun.

Recent articles by Len Ellis

The Interactive Imagination: Storytellers Need Not Apply
Why big agencies don't get interactive -- and why they probably never will. Oct 22, 2003

Can Viral Activism Vitalize Democracy?
Pros, cons and lessons learned from MoveOn, MeetUp and other online organizing hubs. Oct 8, 2003

MP3s, Plagiarism, and the Future of Knowledge
Petty thieves, cheaters, and much greater danger in the new knowledge environment. Sep 24, 2003

Happy Birthday, GUI
The latest developments marketers should keep their eyes trained upon. Sep 10, 2003

The Dawn of Information Markets, Part 2
Strategic planners, take note. It's a safe bet information futures markets are taking hold. Aug 27, 2003

The Dawn of Information Markets, Part 1
Poindexter may have been ousted over a terrorism information market, but the general idea will live on. Aug 13, 2003

Do These Bells Toll for Thee?
Telecom trends worth watching. Jul 30, 2003

2003 Cyber Lions: Road Map to a Creative Renaissance
The glass is half full with best practices, and half empty with imitation. Jul 16, 2003

Cyber Grand Prix: Break the Digital Boundary
A member of the jury reflects on this year's Cyber Lion winners. Jul 2, 2003

Wireless Marketing: The Terra Incognita, Part 2
Mobile's not just another marketing medium. Leverage its difference. Jun 18, 2003

More articles by Len Ellis ...