Jason Burby
He's worked with Washington Mutual, Wachovia, T-Mobile, Converse, Alaska Airlines, Microsoft, Sprint, Levi Strauss, Qwest, and A&E Television Networks. Jason speaks frequently at conferences and seminars helping spread the word on the effective use of Web analytics. In addition he is the co-chair of the Metrics/KPI committee of the Web Analytics Association. Together with Shane Atchison, Jason is co-author of Actionable Web Analytics: Using Data to Make Smarter Business Decisions.
Recent articles by Jason Burby
Understanding Visitors' Desires - Need to measure your visitors' attitudes? A new survey tool from Omniture makes it easier to analyze both behavioral and attitudinal information. Jul 1, 2008
Web Analytics: Asking the Five Ws - When it comes to Web analytics data, ask yourself: Who? What? Where? When? And why? Jun 17, 2008
Assessing the Offline Impact of Online Research - Why you need to understand your visitors' intentions. Jun 3, 2008
Redesigning Your Site - Five steps to avoid falling into a trap during a site redesign. May 20, 2008
Web Analytics: Don't Overrely on Tech - Seven questions to ask to ensure you've nailed basic blocking and tackling with your analytics program. May 6, 2008
Increase Your Post-Online Conversions - Post-online conversions can make or break your Web channel. Three common pitfalls that often aren't considered. Apr 22, 2008
What Online Engagement Means to Your Web Site - Many factors influence a person to become a customer, so don't take the easy way out when defining and measuring engagement. Apr 8, 2008
Traits of an Effective Web Steering Committee - Tips for setting up a cross-functional team to guide strategy for a businesses' Web channel. Mar 25, 2008
Omniture Summit: Trends in Analytics - Why marketers must take a holistic view of the Web channel and its impact on- and offline and understand the importance of continual improvement. Mar 11, 2008
Social Media and Web 2.0 - Social media and Web 2.0 are over-hyped and misunderstood. Before you take the plunge, don't forget the reality check. Feb 26, 2008
Subscribe to Newsletters Subscribe to RSS Feeds 
