Jason Burby
Jason Burby is the Chief Analytics and Optimization Officer for
ZAAZ, a Web business consultancy implementing data-driven business initiatives for long-term clients across the U.S. Using performance scorecards, A/B testing, tool reconfiguration and other techniques, Jason helps companies better use Web analytics data to improve site business results.
He's worked with Washington Mutual, Wachovia, T-Mobile, Converse, Alaska Airlines, Microsoft, Sprint, Levi Strauss, Qwest, and A&E Television Networks. Jason speaks frequently at conferences and seminars helping spread the word on the effective use of Web analytics. In addition he is the co-chair of the Metrics/KPI committee of the Web Analytics Association. Together with Shane Atchison, Jason is co-author of Actionable Web Analytics: Using Data to Make Smarter Business Decisions.
Recent articles by Jason Burby
Ironman Kona and Analytics
Three things that online marketers can learn from this grueling competition.
Oct 20, 2009
Understanding Your Audience Online
Web analytics data is only one of many pieces needed to understand your audience. Here's a look at other data needed to improve Web site and business performance.
Oct 6, 2009
What the Adobe-Omniture Deal Means
Adobe must not put its product integration interests ahead of what the rest of the market really needs.
Sep 22, 2009
Engaging the CMO
Employees in charge of measurement, optimization, search, and social have an opportunity to educate and share the benefits of their work with chief marketing officers.
Sep 8, 2009
Integrating Web Analytics and Optimization Into Your Business, Part 1
Integration and alignment can occur no matter where analytics and optimization teams sit in your organization. Here are four factors to consider.
Aug 11, 2009
Advertising's Changing Landscape
Technology allows marketers to become smarter about where to allocate marketing budgets. But they must first define success metrics.
Jul 28, 2009
Understand the Impact of Social Media
You need more than just a Twitter account. You need a social media strategy and goals for success.
Jul 14, 2009
Understanding the Impact of Search Click-Throughs on Your Business
Are you looking at the difference in how people convert or behave on your site based on whether they come from organic or paid and from Google or Bing? Don't squander an opportunity.
Jun 30, 2009
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