Jason Burby

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Jason Burby is the Chief Analytics and Optimization Officer for ZAAZ, a Web business consultancy implementing data-driven business initiatives for long-term clients across the U.S. Using performance scorecards, A/B testing, tool reconfiguration and other techniques, Jason helps companies better use Web analytics data to improve site business results.

He's worked with Washington Mutual, Wachovia, T-Mobile, Converse, Alaska Airlines, Microsoft, Sprint, Levi Strauss, Qwest, and A&E Television Networks. Jason speaks frequently at conferences and seminars helping spread the word on the effective use of Web analytics. In addition he is the co-chair of the Metrics/KPI committee of the Web Analytics Association. Together with Shane Atchison, Jason is co-author of "Actionable Web Analytics: Using Data to Make Smarter Business Decisions."

Recent articles by Jason Burby

Understanding Black Friday
A Coremetrics analysis of 500 retail sites on Black Friday makes a strong case for customized and targeted landing pages. Here's why. Dec 1, 2009

How to Maximize Site Performance for the Holidays
Here are some last-minute ways to prime a retail Web site. Nov 17, 2009

How Are You Treating Your Online Customers?
Here are three ways you can anticipate your customers' needs. Nov 3, 2009

Ironman Kona and Analytics
Three things that online marketers can learn from this grueling competition. Oct 20, 2009

Understanding Your Audience Online
Web analytics data is only one of many pieces needed to understand your audience. Here's a look at other data needed to improve Web site and business performance. Oct 6, 2009

What the Adobe-Omniture Deal Means
Adobe must not put its product integration interests ahead of what the rest of the market really needs. Sep 22, 2009

Engaging the CMO
Employees in charge of measurement, optimization, search, and social have an opportunity to educate and share the benefits of their work with chief marketing officers. Sep 8, 2009

Integrating Web Analytics and Optimization Into Your Business, Part 2
Integration is key, but so is changing the way the team looks at improving your site and Web business. Aug 25, 2009

Integrating Web Analytics and Optimization Into Your Business, Part 1
Integration and alignment can occur no matter where analytics and optimization teams sit in your organization. Here are four factors to consider. Aug 11, 2009

Advertising's Changing Landscape
Technology allows marketers to become smarter about where to allocate marketing budgets. But they must first define success metrics. Jul 28, 2009

More articles by Jason Burby ...