Bryan Eisenberg
Bryan Eisenberg is the cofounder of Future Now (OTCBB: FUTR), an interactive marketing optimization firm. It helps businesses generate more engagements, leads, subscriptions, and sales by using its unique Persuasion Architecture. Future Now uncovers improvement opportunities and helps businesses integrate technology, creativity, and marketing talent to continuously improve marketing efforts.
Bryan is publisher of popular marketing optimization blog GrokDotCom. He is co-author of the "Wall Street Journal," "Business Week," "USA Today," and "New York Times" bestselling books "Call to Action," "Waiting For Your Cat to Bark," and "Always Be Testing."
He is a sought-after speaker at major business conferences worldwide, having keynoted events for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, and the Canadian Marketing Association. Future Now's clients, including NBC Universal, HP, GE, WebEx, Overstock, and Dell, have consistently enjoyed dramatic improvement in sales using the Persuasion Architecture process.
Recent articles by Bryan Eisenberg
Online Marketers Can Weather the Financial Crisis
The more you master the craft of doing more for less, the more secure you'll be in coming months. Oct 10, 2008
99 Bottles of Beer On the Wall...
Like the song, online optimization can be repetitious. Unlike the song, it can be rewarding. Here's how. Sep 26, 2008
The Case for Persona-Based Lead Generation
What you can do for your personas to better plan your online lead gen interactions. Sep 12, 2008
Obama Teaches Business About Persuading People Online
Marketers don't need to be a Barack Obama supporter to benefit from the presidential candidate's digital marketing strategy. Aug 29, 2008
Five Simple Tips for Lead-Generation Sites
How to test and optimize the lead-generation process. Aug 15, 2008
A Guide to Common Testing Challenges
Does testing feel like rocket science? Here's how to identify some roadblocks to success. Aug 1, 2008
How to Use Any Tool to Optimize Better
If you have a tool in place now, use it better. If you don't ... Jul 18, 2008
The Interactive Marketer 2.0
Want to maximize sales, increase conversions, and increase your return on marketing spend? Here are some tips on how to become a marketer who understands how to optimize and plan for visitor intent, not just traffic. Jun 20, 2008
Borders.com Takes Control of Its Online Destiny
Can the bookseller make a dent in Amazon's business? What Borders is doing right and tips for improving the customer experience. Jun 6, 2008
How to Gain and Act on Customer Insights
Analytics will only tell what people are doing. Knowing why they are doing it can give you powerful optimization tool. May 23, 2008
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