Bryan Eisenberg
Bryan Eisenberg is the cofounder of Future Now (OTCBB: FUTR), an interactive marketing optimization firm. It helps businesses generate more engagements, leads, subscriptions, and sales by using its unique Persuasion Architecture. Future Now uncovers improvement opportunities and helps businesses integrate technology, creativity, and marketing talent to continuously improve marketing efforts.
Bryan is publisher of popular marketing optimization blog GrokDotCom. He is co-author of the "Wall Street Journal," "Business Week," "USA Today," and "New York Times" bestselling books "Call to Action," "Waiting For Your Cat to Bark," and "Always Be Testing."
He is a sought-after speaker at major business conferences worldwide, having keynoted events for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, and the Canadian Marketing Association. Future Now's clients, including NBC Universal, HP, GE, WebEx, Overstock, and Dell, have consistently enjoyed dramatic improvement in sales using the Persuasion Architecture process.
Recent articles by Bryan Eisenberg
Web Analytics and Yellow Lobsters
A new report shows that good analytics strategies are as rare as yellow lobsters.
Jun 19, 2009
Marketer's Impotence Syndrome
Spam for a little blue pill raises the question: how impotent is your online marketing campaign?
Jun 5, 2009
In Online Marketing, Better Is Good Enough
Online marketing success isn't about hitting the most home runs. It's about the ability to keep moving to the next base.
May 22, 2009
To Be or Not to Be Transparent, Part 2
When an e-commerce company responds to a customer complaint, how far should it go to appease the customer? A first-person case study.
May 8, 2009
To Be or Not to Be Transparent?
When disclosing important information to customers, where does an e-commerce company's obligation end and a customer's responsibility begin?
Apr 24, 2009
Online Optimization, Like Parenting, Never Ends
And like parenting, you're going to make mistakes.
Apr 10, 2009
The Value of Content Marketing
Best practices for using online content marketing to improve conversations with and among your customers.
Mar 27, 2009
Building a Dynamic E-commerce Team
Sears Canada's Simon Rodrigue describes how to build a successful e-commerce team.
Mar 13, 2009
Building Optimization Into Your Business Culture
Building Optimization Into Your Business Culture
Feb 27, 2009
The Power of Persona-lization
Learn how personalization technologies can help online businesses better connect with customers.
Feb 13, 2009
