Kirill Popov and Loren McDonald

As director of ISP relations and delivery, Kirill Popov creates and enforces strict usage and anti-spam policies, maintains ISP and community relations, and oversees all abuse and policy investigations and inquiries for EmailLabs clients. Kirill works with clients on best practices, content, design, and list hygiene to minimize potential delivery issues. He's a registered member of the SpamCon foundation and representsEmailLabs on AIM's Council for Responsible E-Mail.

Loren McDonald is vice president of marketing at e-mail marketing automation company EmailLabs, overseeing corporate marketing activities and client consulting services. He has 20 years experience in marketing, consulting and strategic planning. Earlier, Loren was founder and president of Intevation, an e-marketing services firm specializing in e-mail and SEM. He's held executive marketing positions at companies including USWeb/CKS (marchFIRST), NetStruxr, and Arthur Andersen.

Recent articles by Kirill Popov and Loren McDonald

If E-Mail Clients Mangle Your HTML... Fix It!
Ten HTML tips for e-mail. Ignore them at your peril. Jul 5, 2006

Calculating the Cost of Increased E-Mail Frequency, Part 2
Is more better? A basic formula for frequency calculations, the impact on deliverability, and alternatives to simply sending to your entire list more often. Jun 21, 2006

Calculating the Cost of Increased E-Mail Frequency
How overmailing an e-mail list can come with a significant negative financial and deliverability outcome. Jun 7, 2006

Seven Steps to a Better Template
An effective redesign can eliminate factors that hurt deliverability. May 24, 2006

Spam Complaints: ISPs Aren't the Enemy
How to deal with a high complaint rate in a permission e-mail environment. May 10, 2006

The Tide Is Turning for Authentication
If you haven't authenticated your outbound marketing and transactional e-mails yet, what on earth are you waiting for? Apr 26, 2006

Deliverability:A Challenge for 8 of 10 Marketers
What are marketers doing about deliverability? Our recent survey reveals their concerns. Apr 12, 2006

E-Mail Deliverability's Future: Total Transparency
E-mail's come a long way since the bad old days. Mar 29, 2006

Mapping the E-Mail Deliverability Chain
There are no fewer than 20 hurdles standing between the "send" button and your recipients' inboxes. Mar 15, 2006

AOL Delivery: With and Without Goodmail
Is 100 percent e-mail delivery a realistic goal (without signing up for the Enhanced Whitelist program)? Mar 1, 2006

More articles by Kirill Popov and Loren McDonald ...