Derek Harding
Derek Harding is the CEO and founder of Innovyx Inc., a member of the Omnicom Group and the first e-mail service provider to be wholly owned by a full-service marketing agency. A British expatriate living in Seattle, WA, Derek is a technologist by background who has been working in online marketing on both sides of the Atlantic for the last 10 years.
Recent articles by Derek Harding
E-Mail Marketers Trip up on Quality Control
While e-mail marketing gets more sophisticated, why are messages still delivered with broken links, missing images, and other shortcomings?
Oct 29, 2009
Turnaround Measures for E-Mail Marketers
Three steps to make e-mail marketing programs more effective and avoid list fatigue.
Oct 1, 2009
Approaches to Building an E-mail List, Part 1
E-mail marketers must ensure that existing customers have a motive and opportunity to sign up to an e-mail list.
Aug 6, 2009
E-Mail List Purchase: A Shortcut to Success?
There are no shortcuts to building a good e-mail list. And list purchase, like e-mail append, is all about the shortcut.
Jul 9, 2009
Dissecting a Major Flaw in CAN-SPAM
Canada's proposed anti-spam legislation affords a lesson for the United States: unsolicited B2B e-mail is still spam.
May 14, 2009
Do the Right Thing in an E-mail Marketing Campaign
Just because an e-mail marketing practice is legal doesn't mean it's the right thing to do.
Apr 16, 2009
E-Mail Marketing History Lessons
The move into new online media such as SMS, RSS, and social networking shows signs that some are repeating yesterday's mistakes.
Apr 9, 2009
Six International E-Mail Marketing Challenges
Factors to consider when sending e-mail to multiple countries, each with its own language, culture, and social morays.
Mar 12, 2009
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