Derek Harding
Derek Harding is the CEO and founder of Innovyx Inc., a member of the Omnicom Group and the first e-mail service provider to be wholly owned by a full-service marketing agency. A British expatriate living in Seattle, WA, Derek is a technologist by background who has been working in online marketing on both sides of the Atlantic for the last 10 years.
Recent articles by Derek Harding
What Whitelisting's Evolution Means for Marketers - A useful and important tool is not a substitute for good list hygiene. Here's why. Jun 12, 2008
Top Five Phrases That Raise a Red Flag - These phrases almost always indicate that the speaker has a misconception or unreasonable expectation for e-mail marketing. May 15, 2008
Challenges of Reputation-Based Filtering - Reputation-based e-mail filtering is a positive development, but one that presents new challenges to individual e-mail team members. Apr 17, 2008
Six International E-Mail Marketing Challenges - Factors to consider when sending e-mail to multiple countries, each with its own language, culture, and social morays. Mar 20, 2008
Watch for Missteps with New E-mail Marketing Systems - Sophisticated campaigns run into quality-assurance challenges on these three fronts. Feb 21, 2008
Is E-mail Really Measurable? - The three issues standing between e-mail marketers and accurate campaign reporting Jan 24, 2008
E-mail's Dark Side - Opting-out of opt-out e-mail. Dec 27, 2007
Don't Trust Outlook - How e-mail marketing messages are displayed is a messy, complex business. Nov 29, 2007
Three Positive E-Mail Marketing Trends - Three current - and very positive - e-mail marketing trends. Nov 1, 2007
What to Look for in a Bulk E-Mail System - How to ensure a homegrown e-mail marketing platform is reliable. Oct 4, 2007
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