Derek Harding
Derek Harding is the CEO and founder of Innovyx Inc., a member of the Omnicom Group and the first e-mail service provider to be wholly owned by a full-service marketing agency. A British expatriate living in Seattle, WA, Derek is a technologist by background who has been working in online marketing on both sides of the Atlantic for the last 10 years.
Recent articles by Derek Harding
Twitter: Will It Implode Under the Weight of Its Hype?
Use of the social network for marketing comes up short on two fronts.
Jun 11, 2009
Dissecting a Major Flaw in CAN-SPAM
Canada's proposed anti-spam legislation affords a lesson for the United States: unsolicited B2B e-mail is still spam.
May 14, 2009
Do the Right Thing in an E-mail Marketing Campaign
Just because an e-mail marketing practice is legal doesn't mean it's the right thing to do.
Apr 16, 2009
E-Mail Marketing History Lessons
The move into new online media such as SMS, RSS, and social networking shows signs that some are repeating yesterday's mistakes.
Apr 9, 2009
Seven Questions for Co-Registration Service Providers
Before you use a service to develop leads for your e-mail marketing list, you should be aware of these problems and ways to protect your business against unscrupulous vendors.
Mar 19, 2009
Six International E-Mail Marketing Challenges
Factors to consider when sending e-mail to multiple countries, each with its own language, culture, and social morays.
Mar 12, 2009
Turnaround Measures for E-Mail Marketers
Three steps to make e-mail marketing programs more effective and avoid list fatigue.
Feb 19, 2009
The Dangers of E-Mail Append
You want to use e-mail append to create more effective e-mail marketing. But will it really help?
Jan 22, 2009
Do the Right Thing in an E-mail Marketing Campaign
Just because an e-mail marketing practice is legal doesn't mean it's the right thing to do.
Oct 30, 2008
E-Mail Marketing History Lessons
The move into new online media such as SMS, RSS, and social networking shows signs that some are repeating yesterday's mistakes.
Oct 2, 2008
