Derek Harding
Derek Harding is the CEO and founder of Innovyx Inc., a member of the Omnicom Group and the first e-mail service provider to be wholly owned by a full-service marketing agency. A British expatriate living in Seattle, WA, Derek is a technologist by background who has been working in online marketing on both sides of the Atlantic for the last 10 years.
Recent articles by Derek Harding
E-Mail Marketers Trip up on Quality Control
While e-mail marketing gets more sophisticated, why are messages still delivered with broken links, missing images, and other shortcomings?
Oct 29, 2009
Turnaround Measures for E-Mail Marketers
Three steps to make e-mail marketing programs more effective and avoid list fatigue.
Oct 1, 2009
Approaches to Building an E-mail List, Part 1
E-mail marketers must ensure that existing customers have a motive and opportunity to sign up to an e-mail list.
Aug 6, 2009
E-Mail List Purchase: A Shortcut to Success?
There are no shortcuts to building a good e-mail list. And list purchase, like e-mail append, is all about the shortcut.
Jul 9, 2009
Dissecting a Major Flaw in CAN-SPAM
Canada's proposed anti-spam legislation affords a lesson for the United States: unsolicited B2B e-mail is still spam.
May 14, 2009
Do the Right Thing in an E-mail Marketing Campaign
Just because an e-mail marketing practice is legal doesn't mean it's the right thing to do.
Apr 16, 2009
E-Mail Marketing History Lessons
The move into new online media such as SMS, RSS, and social networking shows signs that some are repeating yesterday's mistakes.
Apr 9, 2009
Seven Questions for Co-Registration Service Providers
Before you use a service to develop leads for your e-mail marketing list, you should be aware of these problems and ways to protect your business against unscrupulous vendors.
Mar 19, 2009
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