Hollis Thomases
Hollis Thomases is president and founder of
WebAdvantage.net, an online marketing company that provides results-centric, strategic Internet marketing services, including online media planning, SEO, PPC campaign management, social media marketing, and Internet consulting. An award-winning entrepreneur, Hollis is the Maryland 2007 SBA Small Business Person of the Year. Hollis speaks extensively on online marketing, having presented for ClickZ, the American Marketing Association, Search Engine Strategies, The Newsletter and Electronic Publishers Association, The Kelsey Group, and the Vocus Worldwide User Forum. She sits on several public and private sector advisory boards. WebAdvantage.net's client list has included Nokia USA, Nature Made Vitamins, Let's Dish, Checkpoint Software Solutions, Baltimore Area Convention & Visitors Association, St. Agnes Hospital, Johns Hopkins University, Blair Corporation, Connections Academy, and Sunoco. The agency was recognized as a "
Small Giant" by the Greater Baltimore Tech Council and was chosen as a "Best Place for Business Women to Work" by "Smart Woman Magazine."
Recent articles by Hollis Thomases
Data Reporting Tools That Aid Media Planning
Online planners have the luxury -- or curse -- of lots of data and many ways to slice it. A look at seven players and other resources.
Jun 30, 2009
Integrating Twitter into Ad Campaigns
Brands are testing out sponsored postings and incorporating live tweets into rich media ad creative. A look at who's doing what.
Jun 16, 2009
Summertime Media Planning Strategies
Fifteen ideas to reach people online when they're spending more time offline.
Jun 2, 2009
How to Prepare for an Online Direct Response Campaign
Eight factors that marketers must consider when developing a direct-response ad campaign for the Web.
May 19, 2009
Healthcare Advertising's Newest Model
An independent producer of health videos offers a new spin on contextual advertising.
Apr 21, 2009
Want to Be a Better Media Planner? Get Social
In the quest for knowledge, you don't need to go it alone. Here are online resources to connect you with other media professionals.
Apr 7, 2009
Online Advertorial Still an Ugly Duckling in 2009
Advertorial, paid editorial content provided by an advertiser, has been around for years and continues to evolve. Does it belong in your media plans?
Mar 24, 2009
Keeping Tabs on the Interactive Advertising Bureau
What every online media planner needs to know about the industry association's initiatives to promote standards and best practices.
Mar 10, 2009
Ten Ways Online Media Planning Differs From Print
Planning an online campaign takes different skills and tools than traditional campaigns.
Feb 24, 2009
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