Hollis Thomases

Hollis Thomases is president and founder of WebAdvantage.net, an online marketing company that provides results-centric, strategic Internet marketing services, including online media planning, SEO, PPC campaign management, social media marketing, and Internet consulting. An award-winning entrepreneur, Hollis is the Maryland 2007 SBA Small Business Person of the Year. Hollis speaks extensively on online marketing, having presented for ClickZ, the American Marketing Association, Search Engine Strategies, The Newsletter and Electronic Publishers Association, The Kelsey Group, and the Vocus Worldwide User Forum. She sits on several public and private sector advisory boards. WebAdvantage.net's client list has included Nokia USA, Nature Made Vitamins, Let's Dish, Checkpoint Software Solutions, Baltimore Area Convention & Visitors Association, St. Agnes Hospital, Johns Hopkins University, Blair Corporation, Connections Academy, and Sunoco. The agency was recognized as a "Small Giant" by the Greater Baltimore Tech Council and was chosen as a "Best Place for Business Women to Work" by "Smart Woman Magazine."

Recent articles by Hollis Thomases

The Problem With Online Media Measurement Tools - How savvy media buyers can mitigate discrepancies in measuring online audiences. May 6, 2008

Play Streaming Video Advertising - The challenges of advertising in this brand new channel and questions to ask of potential partners. Apr 29, 2008

Boomers and Beyond: Targeting the 50-Plus Audience Online - Best approaches to say something meaningful and appeal to a boomer. Apr 22, 2008

Online Customer Acquisition: Lessons Learned - A report from the first LeadsCon conference. Apr 8, 2008

Psychographically Targeted Web Advertising - An approach to building brand awareness based on 20 personality traits. Will it bring more ad dollars to the Web? Mar 25, 2008

U.S. Women and the Internet, Part 2 - When are women more likely to pay attention and respond to online ads? Last of two parts. Mar 11, 2008

U.S. Women and the Internet, Part 1 - Women are the number one growth sector online. What else do we know about online women, and how can this information influence ad strategies? Feb 26, 2008

Solutions for Yahoo (Besides Microsoft's Money) - If Microsoft took over Yahoo, it would be bad for online advertisers. Some alternative scenarios. Feb 12, 2008

Can User-Selected Advertising Improve Response Rates? - An advertising model puts the consumers in charge of what ads they see. Jan 29, 2008

Ad Servers on the State of Online Video Ads - Executives from DoubleClick, Atlas, and Mediaplex discuss the challenges and opportunities for the emerging format. Jan 15, 2008

More articles by Hollis Thomases ...