Mike Grehan
Mike Grehan is global KDM officer with New York based Acronym Media. He has been involved in online marketing since 1995 and is recognized in the industry as an expert in the search marketing field. He has written multiple books and white papers on the subject. His second edition of "Search Engine Marketing: The Essential Best Practice Guide" gained plaudits from the industry's leading figures. His newsletter has attracted over 17,000 online marketers. Mike is a sought-after speaker for the world's major online marketing conferences.
Recent articles by Mike Grehan
What Is Social Search?
The online world has become a very social place, providing new and unique data resources for search systems to exploit.
Jun 29, 2009
What Does "Semantic Web" Mean?
Search on the Web has its limits, but researchers are working to change that.
Jun 15, 2009
Is There a Link Between SEO and Social?
Search marketers will need new skills. Here's why.
Jun 1, 2009
How to Vastly Improve Your Search Marketing Efforts
Book review: Dennis Mortensen's "Yahoo Web Analytics" walks through the critical processes of correctly installing analytics tools through to collecting actionable data insights.
May 18, 2009
Strategic SEM Planning for the Real World
The data are out there. A new research paper tells you where to find it and what to do with it. And it's free.
May 4, 2009
The Anatomy of a Crawler Friendly Web Page
A reference guide to optimizing your Web pages for search engines.
Apr 6, 2009
Understanding Your Customers' Language
Keyword-driven marketing is very much about getting inside consumers' heads.
Mar 23, 2009
Web 2.0 Is Just So 2008
What will the next stage in the Web's development offer marketers?
Mar 9, 2009
Adventures of a Big Site's Migration
When a Web site with more than 80,000 pages switches to a new domain and host in a different country, the fear of losing search-referred traffic is real.
Feb 9, 2009
Questioning the Future of Search
How consumer embrace of social networks, online videos, and 24/7 connectivity will affect online marketing.
Jan 26, 2009
