Mike Grehan
Mike Grehan is global KDM officer with New York based Acronym Media. He has been involved in online marketing since 1995 and is recognized in the industry as an expert in the search marketing field. He has written multiple books and white papers on the subject. His second edition of "Search Engine Marketing: The Essential Best Practice Guide" gained plaudits from the industry's leading figures. His newsletter has attracted over 17,000 online marketers. Mike is a sought-after speaker for the world's major online marketing conferences.
Recent articles by Mike Grehan
What's a Brilliant Idea in Search? - Eight search ideas to get to work for your business. Jun 30, 2008
Gearing Up for Pan-Asian Search Marketing - Localization is key when optimizing search in Asia, but it's not as simple as translating keyword lists and ad copy. Learn more. Jun 16, 2008
SEO's Future: The 10 Blue Links Must Die - If you're still selling SEO circa 1999, you're likely to paint yourself into a corner with a client. Jun 2, 2008
The Future of SEO - An information junkie looks at the history of search and asks: "Where is this all headed?" May 19, 2008
Globe Trotting Search Marketing - Points to check before selecting an international agency for interactive marketing. May 5, 2008
Analyze This, That, and the Other - A new era of Web -- and search -- analytics. Apr 21, 2008
A Deeper Dive Into adCenter - Microsoft's slaving over the next iteration of adCenter Analytics. What should marketers expect? Apr 7, 2008
Adversarial Information Retrieval -- That's Spam to You and Me - If a searcher finds what she's looking for, is it ever OK for search marketers to bend guidelines? Mar 24, 2008
How to Avoid a Crash Landing - Tim Ash's book on landing page optimization is a must-read for Web marketers. Mar 10, 2008
Blogging for Search Engine Optimization - Is launching a blog a good SEO strategy? Feb 25, 2008
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