Shane Atchison

In 1998, Shane co-founded ZAAZ to advocate a different approach to Web services — one that respects and delivers on the power of the individual and the promise of Web technologies. As CEO, Shane leads the company's long-term strategic vision of working with leading financial service organizations, consumer brands, startups, non-profits, and community-based organizations, helping each realize the potential of the Internet and its meaningful impact on their business. He has over 11 years of strategic consulting, business development, and advisory experience in Web marketing, design, and customer relationship management. Prior to building ZAAZ, Shane was a partner in a Web development firm, overseeing strategy, service delivery, and business development. His clients have included Converse, Starbucks, T-Mobile, Disney, Fox Television Network, Microsoft Corporation, National Geographic, PBS, Warner Brothers, Boeing, and Washington Mutual. Shane has been a keynote speaker for major conferences and business associations, including eTail, eMetrics, CREDO, the DMA, and AIGA. Together with Jason Burby, he's co-author of Actionable Web Analytics: Using Data to Make Smarter Business Decisions. Shane lives with his family in Seattle, Washington.

Recent articles by Shane Atchison

Careers: Promoting Open-Source Leadership
Give employees the room to think and create for themselves. Agencies and their clients will be better off for it. Oct 26, 2009

The How-To's of 'Digital Merchandising'
Marketers should promote digital merchandising instead of behavioral targeting. Here's why. Oct 12, 2009

How to Convince Your CEO to Invest in Digital
Five ways to make a compelling case that online advertising must be added to your marketing mix. Sep 25, 2009

Why You Should Get Started on Social Media
In social media marketing, it's about power to the people. When done correctly, the brands and consumers both reap benefits.

Sep 14, 2009

Expert Advice From YouTube
How do you successfully execute an online video campaign? YouTube offers six best practices. Aug 17, 2009

What Clients Want From a Digital Marketing Agency
Four ways that digital agencies can help build a relationship with a client. Aug 3, 2009

Web Analytics for Social Media
Everything you learned about Web analytics three years ago is now wrong. What to measure in social media. Jul 20, 2009

The Compete Picture
The online behavior of millions of Internet users can help brands sharpen marketing efforts. Here's a look at one competitive benchmark tool. Jul 6, 2009

The Fable of Free: Lessons From an iPhone App
A case study proves that free isn't always good and that you can never underestimate the value of timing and good metrics. Jun 22, 2009

The State of Digital Marketing, 2009
TNS Media CEO Dean DeBiase explains how digital marketing is both a blessing and a curse and outlines three industry trends. Jun 8, 2009

More articles by Shane Atchison ...