Shane Atchison

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In 1998, Shane co-founded ZAAZ to advocate a different approach to Web services — one that respects and delivers on the power of the individual and the promise of Web technologies. As CEO, Shane leads the company's long-term strategic vision of working with leading financial service organizations, consumer brands, startups, non-profits, and community-based organizations, helping each realize the potential of the Internet and its meaningful impact on their business.

Recent articles by Shane Atchison

Predictive Analysis in Unusual Places
Offbeat promotions at a gas station and a liquor store offer insights on marketing and measuring performance. Nov 23, 2009

The ABCs and LOLcats of Social Media
Not all companies or campaigns need cute, furry animals to tell stories or engage customers online. Nov 9, 2009

Careers: Promoting Open-Source Leadership
Give employees the room to think and create for themselves. Agencies and their clients will be better off for it. Oct 26, 2009

The How-To's of 'Digital Merchandising'
Marketers should promote digital merchandising instead of behavioral targeting. Here's why. Oct 12, 2009

How to Convince Your CEO to Invest in Digital
Five ways to make a compelling case that online advertising must be added to your marketing mix. Sep 25, 2009

Why You Should Get Started on Social Media
In social media marketing, it's about power to the people. When done correctly, the brands and consumers both reap benefits.

Sep 14, 2009

Expert Advice From YouTube
How do you successfully execute an online video campaign? YouTube offers six best practices. Aug 17, 2009

What Clients Want From a Digital Marketing Agency
Four ways that digital agencies can help build a relationship with a client. Aug 3, 2009

Web Analytics for Social Media
Everything you learned about Web analytics three years ago is now wrong. What to measure in social media. Jul 20, 2009

The Compete Picture
The online behavior of millions of Internet users can help brands sharpen marketing efforts. Here's a look at one competitive benchmark tool. Jul 6, 2009

More articles by Shane Atchison ...