Shane Atchison

In 1998, Shane co-founded ZAAZ to advocate a different approach to Web services –- one that respects and delivers on the power of the individual and the promise of Web technologies. As CEO, Shane leads the company’s long-term strategic vision of working with leading financial service organizations, consumer brands, startups, non-profits, and community-based organizations, helping each realize the potential of the Internet and its meaningful impact on their business. He has over 11 years of strategic consulting, business development, and advisory experience in Web marketing, design, and customer relationship management. Prior to building ZAAZ, Shane was a partner in a Web development firm, overseeing strategy, service delivery, and business development. His clients have included Converse, Starbucks, T-Mobile, Disney, Fox Television Network, Microsoft Corporation, National Geographic, PBS, Warner Brothers, Boeing, and Washington Mutual. Shane has been a keynote speaker for major conferences and business associations, including eTail, eMetrics, CREDO, the DMA, and AIGA. Together with Jason Burby, he's co-author of Actionable Web Analytics: Using Data to Make Smarter Business Decisions. Shane lives with his family in Seattle, Washington.

Recent articles by Shane Atchison

Insights Into the Emergence of Search Analytics - Q&A with Enquisite's Richard Zwickey on how search analytics can complement a traditional Web analytics tool. Jun 26, 2008

Measuring Mobile Web Advertising - With the unveiling of the Apple iPhone 3G, the fourth screen is here. But how do you measure it? Jun 12, 2008

A Web Analytics Intervention: How to Get Corporate Buy-In - How to get your CMO to hear out -- and support -- your plan for adopting Web analytics. Part four of a series. May 29, 2008

A Web Analytics Intervention, Part 3 - With a seven-step plan in hand to adopt Web analytics, a marketing executive asks how to get corporate buy-in. May 15, 2008

A Web Analytics Intervention, Part 2 - Begin your journey to become a truly data-driven organization by following this seven-step plan. Second part of a series. May 1, 2008

A Web Analytics Intervention, Part 1 - A cry for help: how do you get your company on the analytics track? Part one of a series. Apr 17, 2008

Data Assumptions, Part 1: The Big Three - We often assume the data that feeds our marketing decisions are correct, but they may not be. Here are three places to avoid potential trip-ups. Part one of a series. Apr 3, 2008

Marketing Classics: Two Places to Find Inspiration and Insights - Grounding Internet-speed thinking in these strategic ideas makes marketing more actionable and results more powerful. Mar 20, 2008

Q&A With Bazaarvoice's CMO - Linking user-generated content with site analytics and marketing ROI. Mar 6, 2008

Feedback for: The Online Dollar Store - by Shane Atchison Feb 22, 2008

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