Laura Marriott

Laura Marriott is executive director of the Mobile Marketing Association (MMA), which works to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third-party content providers. The MMA has over 250 members worldwide, representing over 16 countries. Laura has over 14 years' experience in the high-tech industry. Prior to joining the MMA, she served as Intrado's director of marketing, where she was responsible for the development and delivery of Intrado's mobility products and service. Laura previously served as director of business development at Cyneta Networks and Cell-Loc Inc.

Recent articles by Laura Marriott

Voice Services for Mobile Marketing: Lots of Options!
The seven voice-based mobile marketing channels, and how to use them. Jul 26, 2007

Buying Physical Goods Via Mobile
Are consumers ready to buy with their phones? One m-commerce vendor says they already do. Jul 12, 2007

What's the Deal With Participation TV?
Five best practices for a successful PTV initiative. Jun 28, 2007

The ABCs of Mobile Marketing, Part 2
The right questions to ask when you're choosing a partner for a mobile marketing campaign. Second in a series. Jun 14, 2007

The Need for Mobile Measurement
What the industry must do to drive mobile brand spend and marketing effectiveness measures. May 31, 2007

The Mobile Knowledge
Nine ways to expand your knowledge of mobile marketing and have some fun, too. May 17, 2007

Yahoo's Commitment to Mobile
With its new campaign, Yahoo hopes to drive brand investment in mobile. May 3, 2007

2D Codes: Coming to a Phone Near You
Graphical user interaction codes hold great promise for U.S. advertisers, if only consumers will adopt the technology Apr 19, 2007

Targeting a Specific Mobile Demographic
Segmentation and diversity are driving mobile marketing and content. Apr 5, 2007

Marketing Through Common Short Codes
Through ease of use, CSCs help increase consumer response to advertising and marketing promotions. Mar 22, 2007

More articles by Laura Marriott ...