Dan Felter

Daniel C. Felter is CEO of Opt-Intelligence, Inc. (OI) and chairman of Online Lead Generation Association (OLGA). Dan co-founded OI in June 2003. Prior to OI, Dan was VP of online services at Cross Media Marketing. Under his leadership, Cross Media built a lead-generation platform and restructured a unprofitable division into a profitable $10 million division. Prior to Cross Media, Dan worked at GetRelevant, where he was head of East Coast sales. His entry into online lead generation began at Hotsocket in 1999. Dan has a BS in operations management from Boston University.

Recent articles by Dan Felter

Changin' Times for Online Lead Generation
With talk of government investigations and regulation, online lead generation marketers had better be ready to get behind best practices. May 14, 2007

Online Lead Gen: Where Do You Find Quality Scale?
Three industry experts weigh in on finding quality scale. Apr 30, 2007

Practicing the Best in Online Lead Gen
Help us determine the five best practices for online lead generation. Apr 16, 2007

Quantifying Lead Quality
The IAB defines lead quality and provides guidelines for quantifying quality in line with industry benchmarks. Apr 2, 2007

The Maturation of Online Lead-Gen
Lead generation is finally scaling. Mar 19, 2007

Educating Marketers on Online Lead Gen
Sorting through online lead gen companies can be a monumental task. A little education can help marketers avoid dishonest vendors. Mar 5, 2007

Online Lead Generation: Sifting Through the Digital Junkyard
Lots of garbage is spewed by online lead generation companies. Let's clean some of it up. Feb 5, 2007

Practicing the Best in Online Lead Gen
Help us determine the five best practices for online lead generation. Jan 22, 2007

What's 2007 Generating?
Online lead-gen will mature -- and prices will rise. Jan 8, 2007

Online Lead Gen: The Year's Hits and Misses
The good, the bad, and the comeback kids. Dec 11, 2006

More articles by Dan Felter ...