CondeNet Builds Travel Video, Pre-Roll for Now

CondéNet is building out its video library, adding 57 original travel clips to its Concierge.com site. The publisher sells pre-roll and companion banners into its video, which is powered by Feedroom, according to Richard Glosser, director of new and emerging media at Condé.

The editorial vids, most to be produced by Condé, will focus on a handful of popular tourist destinations: Paris, London, Tokyo, San Francisco, New York and Miami. Travel/local video firm TurnHere is producing some in more locales outside the publisher’s standard coverage areas — Rio, Barcelona and Amalfi.

CondéNet appears to be taking a serious approach to original online video content. Glosser told ClickZ we can expect more, including more advertorial stuff, on its sites in the near future.

Traditional biz mag publisher Forbes also has focused on pushing original travel content. About a year ago it launched a high-end travel site, with plans of featuring video content.

Another aside: while Conde is pushing video, traditional magazine publisher Hachette Filipachi seems to be tacking a different tack through utilitarian search functions on its recently-launched home décor site and mobile in the auto arena.