Chad Stoller
Chad Stoller is the executive director of emerging platforms at Organic Inc., a leading digital communications agency with clients such as DaimlerChrysler, Sprint, and Bank of America. In this role, Chad leads Organic's strategy on client communication platforms and Organic's Experience Lab. Prior to Organic, he spent 13 years at Arnell Group in various roles, including director of communications solutions, and was responsible for branded entertainment, new media, branded gaming, and marketing alliances. He has developed a series of award-winning programs, including the Cannes Lion winner, "Terry Tate: Office Linebacker," for Reebok and Jeep Evo 4 x 4 for DaimlerChrysler. Chad is also a regular contributor to Organic's blog, ThreeMinds.
Recent articles by Chad Stoller
Look Mom, No Wires
Your challenge in 2008: digitize, socialize, mobilize.
Jan 15, 2008
Building Permanent Experiences
Three tips for improving overall brand building throughout the purchase cycle.
Dec 18, 2007
The Keys to the Mobile Kingdom
To sustain mobile services' growth, users need content and services that are beneficial, enjoyable, and reliable.
Dec 4, 2007
Accessibility Everywhere
Instead of advertising everywhere, why not expand your accessibility and reach so you can be accessible everywhere?
Nov 20, 2007
Where Has All of the Innovation Gone?
Three minds, two boxes of pizza, and other tips for CMOs to foster excitement and enthusiasm in the workplace.
Oct 23, 2007
Will Retail Sync with E-tail for Holiday Season?
Uninformed salespeople and poor merchandising are among the problems encountered when consumers try to convert an online experience into a transaction in a retail store.
Oct 9, 2007
Filtering New Media Noise
How to disassociate new media tactics from the insight that drives the opportunity.
Sep 25, 2007
Marketing on Next-Wave Devices
Five ways to extend a brand on new gadgets and technologies.
Aug 28, 2007
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