Harry Gold
As founder and CEO of Overdrive, Harry Gold is the architect and conductor behind the company's ROI-driven programs. His primary mission is to create innovative marketing programs based on real-world success and to ensure the marketing and technology practices that drive those successes are continually institutionalized into the culture and methods of the agency. What excites him is the knowledge that Overdrive's collaborative environment has created a company of online media, SEM, and online behavioral experts who drive success for the clients and companies they serve. Overdrive serves a diverse base of B2B and B2C clients that demand a high level of accountability and ROI from their online programs and campaigns.
Harry started his career in 1995 when he founded online marketing firm Interactive Promotions, serving such clients as Microsoft, "The Financial Times," the Hard Rock Cafe, and the City of Boston. Since then, he has been at the forefront of online branding and channel creation, developing successful Web and search engine-based marketing programs for various agencies and Fortune 500 companies.
Harry is a frequent lecturer on SEM and online media for The New England Direct Marketing Association; Ad Club; the University of Massachusetts, Boston; Harvard University; and Boston University.
Recent articles by Harry Gold
Four Questions of Client Management
Agency project managers, account executives, and media planners should ask these four questions every day when working in client management.
Feb 2, 2010
Interactive TV Ads: Real-Life Examples
Brands have taken steps to combine interactive television with advertising, games, and even e-commerce. Second in a series.
Jan 19, 2010
When TV and the Internet Converge
Cable and satellite television services are starting to build upon the targeting and functionality of the Internet. What will this mean for marketers? First in a two-part series.
Jan 5, 2010
Great Free Media Planning Tools
Tools and tactics for researching niche audiences.
Dec 22, 2009
Hypertargeting Registered Users
The universe of hypertargeting opportunities is bigger than ever and promises to continue to grow.
Dec 8, 2009
Four Dimensions of Online Media
Maximize value and customer impact with targeting, compensation, ad units, and metrics.
Nov 24, 2009
Predictive Modeling and Display Ads
How to create a predictive modeling table to calculate the most to pay for a CPM or click in the online display ad channel.
Nov 10, 2009
Turning One Ad Impression Into Ten
Ten tactics to increase the number of ad impressions delivered for little or no additional cost.
Oct 27, 2009
Clients: Tell Us What Your Budget Is!
Without knowing what a prospect wants to spend, media planners and buyers can end up doing a ton of research and pitching ideas that the client cannot afford.
Oct 13, 2009
Eight Ways Twitter Could Make Big Money
Twitter, which reportedly received $100 million in venture financing, could turn on the revenue tap by offering value programs aimed at media buyers. Here's how.
Sep 29, 2009
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