State of Mobile Video, and Video Advertising

Mobile video services including video mail, video calling, and video sharing services is expected to compound annual growth rate of 74 percent through 2012, according to an ABI Research report. Revenue forecast is set to grow from $1 billion this year to $17 billion by 2012.

Adoption of the mobile Web is growing, but still needs to reach higher saturation. Market inhibitors, according to the report, include income levels, messaging and video viewing alternatives, and handset capabilities.

While the installed base continues to grow, mobile tech firms are making video a feasible proposition on mobile devices, and even creating advertising opportunities around it. ClickZ reported on MyWaves, which aggregates video into channels for mobile viewing and allows users to send video to mobile phones through a widget. The company also partnered with AdMob to offer advertisers a click-to-video ad unit. Now a company called Nexage is providing similar services through its PhoneCast solution. PhoneCast allows content providers and media companies to post video on mobile sites. Though that service, Nexage created a click-to-video mobile advertising solution. Ipsch signed on to use the mobile video ad unit for its clients in the consumer products and entertainment sectors.