Top 10 Search Terms in 10 Categories, July 2007

A look at what terms get the top searches on the Web in 10 categories. The data are provided by Hitwise.

Top 10 Search Terms by Category, Four Weeks Ending June 30, 2007 (%)
IT and Internet		Automotive Manufacturers
Search Term	Search Volume	Search Term	Search Volume
paypal	5.17	toyota	2.24
paypal.com	1.20	nissan	2.02
people search	0.69	honda	1.99
www.paypal.com	0.59	ford	1.57
experian	0.56	harley davidson	1.00
mapquest.com	0.51	dodge	0.95
pay pal	0.47	suzuki	0.93
ebay	0.44	chevrolet	0.90
mapquest	0.38	mazda	0.77
intelius	0.34	hyundai	0.77
Movies		Internet Advertising
Search Term	Search Volume	Search Term	Search Volume
imdb	1.29	money maker group	0.52
netflix	1.09	unclaimed money	0.40
harry potter	1.09	work at home	0.38
transformers	0.80	smcorp.com	0.37
movies	0.74	free banner advertising	0.37
blockbuster	0.73	adwords	0.36
fandango	0.65	famous quotes	0.32
cinemark	0.33	www.smcorp.com	0.27
regal cinemas	0.32	nudist	0.25
movie times	0.31	reining horses	0.23
Food and Beverage Brands and Manufacturers		Pharmaceutical and Medical Products
Search Term	Search Volume	Search Term	Search Volume
pizza hut	2.62	alli	1.55
starbucks	1.09	chantix	0.54
mcdonalds	1.00	lexapro	0.46
transformyoursummer.com	0.96	myalli.com	0.46
candystand	0.78	viagra	0.42
subway	0.74	phentermine	0.36
dominos pizza	0.64	cymbalta	0.33
burger king	0.52	lyrica	0.30
candystand.com	0.51	herpes	0.28
dairy queen	0.50	pfizer	0.27
Blogs and Personal Web Sites		Broadcast Media
Search Term	Search Volume	Search Term	Search Volume
myspace	0.85	cnn	2.11
perez hilton	0.71	fox news	1.15
xanga	0.42	msnbc	1.09
yahoo 360	0.41	cnn.com	0.88
360	0.31	ksl.com	0.48
livejournal	0.25	foxnews	0.47
rosie	0.25	bbc news	0.45
myspace.com	0.23	www.cnn.com	0.44
area codes	0.19	news	0.40
yahoo360	0.18	abc news	0.40
Shopping Rewards and Directories		Travel Destinations and Accommodations
Search Term	Search Volume	Search Term	Search Volume
mycokerewards.com	0.32	hotels.com	0.58
consumer reports	0.30	holiday inn	0.27
coupons	0.16	hotels	0.26
free stuff	0.12	six flags	0.22
free samples	0.12	disneyland	0.21
pch.com	0.12	motel 6	0.20
my coke rewards	0.11	cedar point	0.18
mycokerewards	0.11	disney world	0.16
www.pch.com	0.11	days inn	0.15
www.mycokerewards.com	0.09	holiday inn express	0.15
View: Top 10 Search Terms by Category, Four Weeks Ending May 26, 2007

Hitwise monitors how more than 25 million Internet users interact with over 500,000 Web sites across 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.