Advertising/Marketing
Top 50 Advertisers by Media Value in June, 2007
| Top 50 Internet Advertisers by Media Value, June 2007 | |||
|---|---|---|---|
| Position | Advertiser | Media Value ($000) | Sector |
| 1 | LendingTree | 24,851 | Fin |
| 2 | E-Trade Financial | 13,687 | Fin |
| 3 | University of Phoenix Online | 10,582 | Edu |
| 4 | Classmates Online | 10,071 | Misc |
| 5 | Fidelity Brokerage Services: consumer services | 9,755 | Fin |
| 6 | Verizon Wireless | 9,083 | Tech |
| 7 | TD Ameritrade | 8,876 | Fin |
| 8 | Scottrade: consumer services | 8,415 | Fin |
| 9 | AT&T Wireless | 7,712 | Ret |
| 10 | LowerMyBills.com | 6,780 | Fin |
| 11 | eBay | 6,429 | Ret |
| 12 | Netflix | 6,044 | Ret |
| 13 | Monster | 5,776 | Class |
| 14 | Countrywide Home Loans: consumer services | 5,761 | Fin |
| 15 | Sprint Wireless | 5,145 | Tech |
| 16 | Verizon ISP | 5,100 | Tech |
| 17 | Southwest Airlines | 4,930 | Misc |
| 18 | ForexCaptial Markets LLC (FXCM.com) | 4,457 | Fin |
| 19 | Capital One: consumer services | 4,215 | Fin |
| 20 | Capital One: credit card | 3,936 | Fin |
| 21 | BestBuy.com | 3,803 | Ret |
| 22 | StubHub | 3,463 | Ret |
| 23 | Bank of America: consumer services | 3,411 | Fin |
| 24 | American Express | 3,394 | Fin |
| 25 | Ask.com | 3,305 | M/E |
| 26 | CircuitCity.com | 3,179 | Ret |
| 27 | Bacardi | 3,165 | Misc |
| 28 | Nationwide Homeowners Insurance | 3,154 | Fin |
| 29 | Charles Schwab: consumer services | 2,894 | Fin |
| 30 | Victoria's Secret | 2,874 | Ret |
| 31 | Scottrade | 2,847 | Fin |
| 32 | Classes USA | 2,813 | Edu |
| 33 | Dice | 2,660 | Class |
| 34 | Dollar Rent-A-Car | 2,628 | Ret |
| 35 | Wendy's | 2,621 | Misc |
| 36 | Levitra | 2,584 | H/F |
| 37 | Visa | 2,521 | Fin |
| 38 | Disneyland | 2,467 | M/E |
| 39 | Thrifty Car Rental | 2,462 | Ret |
| 40 | Windows Live Online Search | 2,428 | Tech |
| 41 | CyberTrader | 2,390 | Fin |
| 42 | Blockbuster Online | 2,371 | Ret |
| 43 | Vonage | 2,369 | Tech |
| 44 | E-Trade Financial | 2,362 | Fin |
| 45 | Nutrisystem Drugs | 2,358 | H/F |
| 46 | Mercury: Mariner | 2,283 | Auto |
| 47 | Chevrolet: Silverado | 2,230 | Auto |
| 48 | iTunes.com | 2,213 | M/E |
| 49 | Superpages.com | 2,145 | Class |
| 50 | Amazon.com | 2,141 | Ret |
| GRAND TOTAL | $243,137 | ||
| Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality | |||
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| View: Top 50 Internet Advertisers in May 2007 | |||
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don't always take into account special considerations, including publisher discounts, barter agreements, co-sponsorship, affiliate relationships, and the like.
