Matt Story
Matt Story is director of Play, a division of Denuo. He oversees the West Coast operation, maintaining key publishing and gaming industry contacts for the agency. With expertise and perspective from both the client and the agency side, he brings to bear dual strengths: interactive and videogame advertising and how they can transcend and evolve a client brand.
Matt and his team develop unique gaming integration programs on behalf of General Motors, Procter & Gamble, Miller, and others. In March 2007, he played an integral role in the 2007 Pontiac Virtual NCAA Final 4 tournament, powered by videogame "College Hoops 2K7."
Before joining Play, Matt was interactive marketing manager across P&G's antiperspirants/deodorants category. During his four-year tenure, he managed the creation of the first P&G blog, which supported the launch of Secret Sparkle Body Spray. He also led innovative development with the Old Spice brand's in-game integrations in multiple key videogame titles.
Recent articles by Matt Story
Video Games Deliver Sports Experiences to All Fans - "Wii Sports" and "EA Sports All-Play" present advertisers with new opportunities for entering the sports video game market. Aug 11, 2008
If You Can't Beat 'Em, Join the Soundtrack - Under the right opportunity, a brand advertiser could become part of the consumer experience for a significant portion of a game's life. Rock on. Jul 28, 2008
When "Advergame" Isn't a Bad Word - When considering an advergame, these points may help you change the general consumer perception of branded games. Jul 14, 2008
How Virtual Game Play Becomes Reality for Consumers - Alternate reality games are a great way to engage consumers with your brand assets. Four tips for running an ARG campaign. Jun 30, 2008
Handheld Gaming: The Power's in Your Hands - Will iPhone, the DS, or another device win the handheld gaming system race? One thing's certain: marketers have the chance to reach their consumers in the handheld gaming space. Jun 16, 2008
Building Social Currency in Online Games - Consumers have game, so don't overlook their cred. Jun 2, 2008
New Content King of the Living Room - Console makers are racing to become the preferred entertainment device of choice. Where do advertisers fit into that picture? May 19, 2008
Holiday Season is Year-Round for Gamers - The release of "GTA IV" and "Mario Kart Wii" last week points out why marketers should begin early conversations with game publishers to identify partnerships for their next big initiative. May 5, 2008
Video Games, From Toys to Tools - Video games are assisting the gamer in meeting real-world responsibilities. Here are some smart examples. Apr 21, 2008
Marketers Must Get Past the Gamer Stereotype - Surveys reveal some surprising statistics about this community's income and interests. Apr 7, 2008
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