Matt Story
Matt Story is director of Play, a division of Denuo. He oversees the West Coast operation, maintaining key publishing and gaming industry contacts for the agency. With expertise and perspective from both the client and the agency side, he brings to bear dual strengths: interactive and videogame advertising and how they can transcend and evolve a client brand.
Matt and his team develop unique gaming integration programs on behalf of General Motors, Procter & Gamble, Miller, and others. In March 2007, he played an integral role in the 2007 Pontiac Virtual NCAA Final 4 tournament, powered by videogame "College Hoops 2K7."
Before joining Play, Matt was interactive marketing manager across P&G's antiperspirants/deodorants category. During his four-year tenure, he managed the creation of the first P&G blog, which supported the launch of Secret Sparkle Body Spray. He also led innovative development with the Old Spice brand's in-game integrations in multiple key videogame titles. To hear more from Matt and the various creative minds at Denuo, visit Denuology for their unfiltered perspective on the world at large.
Recent articles by Matt Story
The Future of Consoles: OnLive?
Why this new entrant in the video game console business matters to brand marketers.
Apr 7, 2009
When "Advergame" Isn't a Bad Word
When considering an advergame, these points may help you change the general consumer perception of branded games.
Mar 24, 2009
Five More Gaming Trends Marketers Need to Follow
A look at unexpected ways for interactive marketers to make a play in digital video games.
Mar 10, 2009
Five Gaming Trends Marketers Need to Follow
Popular games are taking on new lives, online and off-, providing opportunities for brands. Five trends today, five more to come.
Feb 24, 2009
Microsoft vs. Sony: Vying to Overtake Nintendo
As the gaming heavyweights duel for the top spot, innovations designed to delight consumers will present new opportunities for brand marketers.
Jan 27, 2009
Just a Wii Bit More Time
Why marketers should keep tabs on the video game industry's hardware and software sales.
Dec 30, 2008
Holiday Game Guide for Marketers
Four games with potential industry opportunities for marketers.
Dec 16, 2008
How Marketers Miss the Mark With Gamers
Four points that brands should consider before starting a conversation with gamers.
Dec 2, 2008
Downloadable Content: More Game for Their Buck
As game makers offer additional content, brand marketers have more opportunities to efficiently build in their communication message or product details.
Nov 17, 2008
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