Alloy Media Acquires Sports Site Takkle

Adds athletic site to its stable of youth-focused properties.

Alloy Media and Marketing has acquired Takkle.com, a social networking site focused on high school athletes. The property has a largely male user base, which Alloy says will help balance out its mostly female audience.

Takkle lets high school athletes create player and team profiles, share videos and photos, and track statistics. It also allows students to connect with team coaches and college sports recruiters. The site covers multiple sports, including baseball, football, cycling, and more than 35 others.

Takkle will join Alloy’s other teen and youth-focused community Web sites, including Alloy.com, gURL.com (purchased from iVillage), Teen.com, and ChannelOne.com. Two years ago the company launched an ad network anchored by Teen.com. The firm also operates out-of-home and recruitment advertising businesses, along with other marketing services.

With the purchase, Alloy CEO Matthew Diamond hopes to even the gender imbalance on its network, which was previously about 60 percent female.

“The enhancement is on the boy’s side and the sports angle,” said Diamond. “Advertisers want something they can associate with athletics and premier athletes.”

Diamond said Alloy plans to stay focused on the youth market, but will consider additional acquisitions “if it fills a need we think advertisers are looking for.”

All employees of Takkle will continue to work for Alloy and may work on other Alloy projects. Terms of the deal were not disclosed.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource