Top 50 Advertisers by Media Value in November, 2007
Rankings of the top 50 Internet advertisers by media value in November 2007.
Rankings of the top 50 Internet advertisers by media value in November 2007.
The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
Top 50 Internet Advertisers by Media Value, November 2007 |
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Position | Advertiser | Media Value ($000) |
Sector |
1 | E-Trade Financial | 16,421 | Fin |
2 | LendingTre | 13,659 | Fin |
3 | Fidelity Brokerage Services: consumer service | 13,522 | Fin |
4 | Verizon ISP | 9,424 | Tech |
5 | University of Phoenix Online | 8,664 | Edu |
6 | Verizon Wireless | 8,233 | Tech |
7 | LowerMyBills.com | 7,722 | Fin |
8 | Scottrade: consumer services | 6,800 | Fin |
9 | Morningstar.net | 6,200 | Fin |
10 | Bank of America: consumer services | 5,999 | Fin |
11 | Privacy Matters Services | 5,866 | Fin |
12 | Classmates Online | 5,770 | Misc |
13 | State Farm Auto Insurance | 5,621 | Fin |
14 | ING Direct | 5,399 | Fin |
15 | BestBuy | 5,148 | Ret |
16 | Charles Schwab: consumer services | 4,941 | Fin |
17 | Target: disc electronics | 4,937 | Ret |
18 | Dice | 4,897 | Class |
19 | Chevrolet Autos: Malibu | 4,635 | Auto |
20 | University of Phoenix | 4,378 | Edu |
21 | Ebay | 3,993 | Auto |
22 | LasikPlus Laser Center | 3,898 | H/F |
23 | Pogo.com | 3,756 | M/E |
24 | Target: disc misc | 3,755 | Ret |
25 | LasikPlus Vision Center | 3,646 | H/F |
26 | Delta Airlines | 3,571 | T/H |
27 | True | 3,560 | Date |
28 | Monster.ca | 3,486 | Class |
29 | Infiniti Autos: M Series | 3,367 | Auto |
30 | Progressive Car Insurance | 3,296 | Fin |
31 | Progressive Direct | 3,281 | Fin |
32 | Dell: Inspiron computer | 3,187 | Tech |
33 | AT&T Wireless | 3,186 | Tech |
34 | BlackBerry Handheld Computer | 3,160 | Tech |
35 | Philips TV | 3,120 | Tech |
36 | Chevrolet: autos and trucks | 3,114 | Auto |
37 | MyCokeRewards | 2,903 | Misc |
38 | Wal-Mart: disc electronics | 2,892 | Ret |
39 | Holiday Inn Express | 2,815 | T/H |
40 | Freecreditreport.com | 2,771 | Fin |
41 | Saturn: Astra | 2,763 | Auto |
42 | Scottrade Online | 2,729 | Fin |
43 | Circuit City | 2,696 | Ret |
44 | E-Trade Financial: consumer services | 2,694 | Fin |
45 | McDonald’s | 2,619 | Misc |
46 | American Express | 2,602 | Fin |
47 | T-Mobile Wireless | 2,565 | Tech |
48 | Capital One: VAR credit cards | 2,555 | Fin |
49 | Sears: misc | 2,537 | Ret |
50 | The Wall Street Journal | 2,516 | M/E |
GRAND TOTAL | $241,262 | ||
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality | |||
View: Top 50 Internet Advertisers in October 2007 |
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.