Top 50 Advertisers by Media Value in October, 2007

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value, October 2007
Position	Advertiser	Media Value ($000)	Sector
1	LendingTree	29,480	Fin
2	E-Trade Financial	14,214	Fin
3	Dell: Inspiron computer	13,308	Ret
4	AT&T Wireless	12,851	Tech
5	University of Phoenix Online	11,678	Edu
6	Fidelity Brokerage Services: consumer services	11,515	Fin
7	Verizon Wireless	8,391	Tech
8	Privacy Matters Services	6,927	Fin
9	TD Ameritrade	6,681	Fin
10	Classmates Online	6,417	Misc
11	Morningstar.net	6,107	Fin
12	Scottrade: consumer services	5,794	Fin
13	Netflix	5,665	M/E
14	Sprint Wireless	5,455	Tech
15	Pogo.com	5,321	M/E
16	Monster	5,179	Class
17	LowerMyBills.com	4,866	Fin
18	Dice	4,810	Class
19	eBay	4,784	Ret
20	Charles Schwab: consumer services	4,776	Fin
21	Chevrolet: autos and trucks	4,559	Auto
22	BestBuy	4,381	Ret
23	Capital One: consumer services	4,236	Fin
24	University of Phoenix	4,167	Edu
25	Bank of America: consumer services	4,104	Fin
26	Scottrade Online	4,014	Fin
27	Countrywide Home Loans: consumer services	3,960	Fin
28	StubHub	3,918	Ret
29	Dollar Rent-a-car Online	3,879	Auto
30	Progressive Direct	3,713	Fin
31	Verizon ISP	3,694	Tech
32	Sharebuilder.com	3,562	Fin
33	Wall Street Journal	3,410	M/E
34	Monster.ca	3,092	Class
35	TD Ameritrade: consumer services	3,029	Fin
36	Dell: Vostro computer	2,689	Ret
37	True.com Dating Service Online	2,676	Date
38	State Farm Auto Insurance	2,659	Fin
39	Vacations to Go	2,643	T/H
40	Ford Trucks: F-Series	2,582	Auto
41	Sony Blu-ray Rewritable Disc Drive	2,536	Tech
42	ITunes	2,340	Ret
43	Target: disc misc	2,308	Ret
44	MyCokeRewards	2,262	Misc
45	Nextag Services	2,219	Misc
46	CircuitCity.com	2,203	Ret
47	ForexCaptial Markets LLC (FXCM.com)	2,202	Fin
48	E-Trade Financial: consumer services	2,201	Fin
49	Motley Fool Online	2,156	Fin
50	McDonald's	2,150	Misc
	GRAND TOTAL	$267,760
Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality
View: Top 50 Internet Advertisers in August 2007

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don't always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.