Top 50 Advertisers by Media Value in January, 2008

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value, January 2008
Position	Advertiser	Media Value ($000)	Sector
1	University Of Phoenix Online	26,886	Edu
2	E-Trade Financial	18,477	Fin
3	LendingTree	14,972	Fin
4	Scottrade Online	13,449	Fin
5	University of Phoenix	13,271	Edu
6	Countrywide Home Loans: consumer services	10,870	Fin
7	Netflix	10,740	Ret
8	Progressive Direct Auto Insurance Online	10,323	Fin
9	Classmates Online	10,060	Misc
10	Verizon Wireless	9,401	Tech
11	Privacy Matters	8,973	Fin
12	Monster	7,708	Class
13	Progressive Auto Insurance Online	7,368	Fin
14	Bank of America: consumer services	6,179	Fin
15	Quicken Loans: consumer services	5,354	Fin
16	Fidelity Brokerage Services: consumer service	4,984	Fin
17	TD Ameritrade Brokerage Online	4,951	Fin
18	StubHub	4,689	Ret
19	Vacations To Go: travel services online	4,314	T/H
20	Dice	4,285	Class
21	Ameriprise Financial Online	4,127	Fin
22	Dunkin Donuts Restaurant	4,070	Ret
23	New York Times: newspaper online	4,065	M/E
24	CircuitCity.com	4,035	Ret
25	TD Ameritrade Brokerage: consumer services	3,864	Fin
26	Freetriple.com: credit reports online	3,817	Fin
27	E-Trade Financial: consumer services	3,722	Fin
28	1-800-Flowers.com	3,658	Ret
29	Dell: Inspiron computer	3,653	Tech
30	The Wall Street Journal Online	3,644	M/E
31	Ebay	3,561	Ret
32	LowerMyBills.com	3,447	Fin
33	Sprint Wireless	3,376	Tech
34	AT&T Wireless	3,331	Tech
35	Sharebuilder.com: investing online	3,309	Fin
36	BestBuy	3,206	Ret
37	Scottrade: consumer services	3,193	Fin
38	Motley Fool Online	3,151	Fin
39	Comcast ISP/Phone/TV	2,663	Tech
40	South Beach Diet Online	2,549	H/F
41	LasikPlus Vision Center	2,529	H/F
42	NutriSystem	2,471	H/F
43	Chevrolet Autos: Malibu	2,447	Auto
44	Comcast ISP	2,433	Tech
45	T-Mobile Wireless	2,423	Tech
46	New York Times Newspaper	2,375	M/E
47	Bank Of America Online	2,360	Fin
48	Best Buy: elect str	2,260	Ret
49	Target: disc misc.	2,246	Ret
50	Verizon ISP	2,225	Tech
	GRAND TOTAL	$291,462
Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality
View: Top 50 Internet Advertisers in December 2007

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don't always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.