Advertising/Marketing
Top Real Estate Sites in February 2008
The number of unique visitors to real estate sites jumped to 42.2 million in February, an increase of 14 percent compared to the same month in 2007, according to comScore.
The Move Network, which includes Realtor.com, saw the number of visitors climb by 22 percent to 9.4 million, compared to a year ago. It's the top real estate site.
AOL, which reportedly relaunched its real estate portal late last year, showed a quick ascent. It had 3.1 million unique visitors in February, trailing only Move.com, Yahoo Real Estate, and MSN Real Estate.
| Top Real Estate Sites by Unique Visitors (000s) | ||||
|---|---|---|---|---|
| Property | February 2007 | February 2008 | Change (%) | |
| Total Internet: Total Audience | 175,653 | 185,017 | 5 | |
| Real Estate | 36,930 | 42,213 | 14 | |
| Move Network (includes Realtor.com) | 7,708 | 9,384 | 22 | |
| Yahoo Real Estate | 3,416 | 5,322 | 56 | |
| MSN Real Estate | 2,157 | 4,539 | 110 | |
| AOL Real Estate | N/A | 3,107 | N/A | |
| Rent.com | 3,112 | 2,680 | -14 | |
| HomeGain.com | 3,337 | 2,545 | -24 | |
| Apartments.com | 2,543 | 2,227 | -12 | |
| Trulia.com | 752 | 2,174 | 189 | |
| Remax International | 2,050 | 2,034 | -1 | |
| Zillow.com | 1,764 | 1,952 | 11 | |
| Note: ComScore audience measurement data report on media usage, visitor demographics, and online buying power for home, work, and university audiences across U.S. and worldwide Internet audiences. | ||||
| Source: comScore Media Metrix, 2008 | ||||
