Augustine Fou
Dr. Augustine Fou is group chief digital officer of Omnicom's healthcare consultancy group, specializing in the healthcare and pharmaceutical industries. Fou helps clients develop digital marketing programs or improve the efficiency and cost-effectiveness existing campaigns via advanced analytics, social marketing, and digital strategy. You can follow him on Twitter @acfou. He has over 12 years of Internet strategy consulting experience and client service. Fou completed his PhD at MIT at the age of 23 and served with the New York office of McKinsey & Company. He is an adjunct professor at New York University in the Integrated Marketing Department of the School for Continuing and Professional Studies.
Recent articles by Augustine Fou
A New Definition of 'Digital'
Defining 'digital' as the collection of habits and expectations of today's consumers -- and what that means to marketers.
Sep 24, 2009
Metrics, Metrics Everywhere
Thanks to social networks and digital tools, metrics can provide relevant marketing research in real time and reveal new business opportunities.
Aug 27, 2009
Consumers Have Changed, So Should Advertisers
Five ways that consumers have irreversibly altered their expectations online and offline.
Jun 4, 2009
The ROI for Social Media Is Zero
If social marketing's done right, the potential ROI could be infinite. Five tips to get you started.
Apr 9, 2009
How to Use Search to Calculate the ROI of Awareness Advertising
Planning an awareness campaign in TV or other media? Advertisers can now correlate money spent on that campaign to a lift in sales -- and estimate the return on investment.
Mar 12, 2009
Social Intensity: A New Measure for Campaign Success?
A look at two metrics that online marketers should pay attention to today. And they are not frequency and reach.
Feb 12, 2009
More articles by
Augustine
Fou
...
