Augustine Fou

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Dr. Augustine Fou is group chief digital officer of Omnicom's healthcare consultancy group, specializing in the healthcare and pharmaceutical industries. Fou helps clients develop digital marketing programs or improve the efficiency and cost-effectiveness existing campaigns via advanced analytics, social marketing, and digital strategy. He has over 12 years of Internet strategy consulting experience and client service. Fou completed his PhD at MIT at the age of 23 and served with the New York office of McKinsey & Company. He is an adjunct professor at New York University in the Integrated Marketing Department of the School for Continuing and Professional Studies.

Recent articles by Augustine Fou

The 22 Immutable Laws of Marketing No Longer Apply
The game has changed as the balance of power shifts away from advertisers to the very people they used to target. First in a three part series. Feb 4, 2010

10 Commandments of Modern Marketing
A list of the 10 rules every marketer should follow to meet consumer needs in 2010. Jan 7, 2010

Is Believing in Behavioral Targeting Like Believing in Santa?
Should we have grown out of our naïve belief in behavioral targeting? Dec 17, 2009

What's Wrong With the Net Promoter Score
Three reasons why the Net Promoter score is a waste of time. Nov 19, 2009

How to Do Social Marketing in Heavily Regulated Industries
Financial services, pharmaceutical, and healthcare are ripe for social marketing. Here's why. Oct 22, 2009

A New Definition of 'Digital'
Defining 'digital' as the collection of habits and expectations of today's consumers -- and what that means to marketers. Sep 24, 2009

Metrics, Metrics Everywhere
Thanks to social networks and digital tools, metrics can provide relevant marketing research in real time and reveal new business opportunities. Aug 27, 2009

Branding Today: Why It's Ineffective, Irrelevant, Irritating, and Impotent
Brands must act on real-time consumer feedback to continuously develop awesome products. Jul 31, 2009

Advertising Does Not Create Demand, But...
It may help fulfill demand. Understand the difference. Jul 2, 2009

Consumers Have Changed, So Should Advertisers
Five ways that consumers have irreversibly altered their expectations online and offline. Jun 4, 2009

More articles by Augustine Fou ...