Augustine Fou

Dr. Augustine Fou is group chief digital officer of Omnicom's healthcare consultancy group, specializing in the healthcare and pharmaceutical industries. Fou helps clients develop digital marketing programs or improve the efficiency and cost-effectiveness existing campaigns via advanced analytics, social marketing, and digital strategy. You can follow him on Twitter @acfou. He has over 12 years of Internet strategy consulting experience and client service. Fou completed his PhD at MIT at the age of 23 and served with the New York office of McKinsey & Company. He is an adjunct professor at New York University in the Integrated Marketing Department of the School for Continuing and Professional Studies.

What's Wrong With the Net Promoter Score
Three reasons why the Net Promoter score is a waste of time. Nov 19, 2009

How to Do Social Marketing in Heavily Regulated Industries
Financial services, pharmaceutical, and healthcare are ripe for social marketing. Here's why. Oct 22, 2009

A New Definition of 'Digital'
Defining 'digital' as the collection of habits and expectations of today's consumers -- and what that means to marketers. Sep 24, 2009

Metrics, Metrics Everywhere
Thanks to social networks and digital tools, metrics can provide relevant marketing research in real time and reveal new business opportunities. Aug 27, 2009

Branding Today: Why It's Ineffective, Irrelevant, Irritating, and Impotent
Brands must act on real-time consumer feedback to continuously develop awesome products. Jul 31, 2009

Advertising Does Not Create Demand, But...
It may help fulfill demand. Understand the difference. Jul 2, 2009

Consumers Have Changed, So Should Advertisers
Five ways that consumers have irreversibly altered their expectations online and offline. Jun 4, 2009

Social Media Benchmarks: Realities and Myths
Benchmarks to avoid and others to embrace. May 7, 2009

The ROI for Social Media Is Zero
If social marketing's done right, the potential ROI could be infinite. Five tips to get you started. Apr 9, 2009

How to Use Search to Calculate the ROI of Awareness Advertising
Planning an awareness campaign in TV or other media? Advertisers can now correlate money spent on that campaign to a lift in sales -- and estimate the return on investment. Mar 12, 2009

ClickZ News Headlines

At 15, Salon.com Tries Once Again to Reinvent Itself - Nov 20, 2009

HP Builds Digital Replica of a Real Mountain Climb - Nov 20, 2009

Dynamic Logic Offers Optimization Tool for Brand Metrics - Nov 20, 2009

Twitter Plans Premium Accounts By End of Year - Nov 19, 2009

ClickZ Stats Headlines

Top U.S. Parent Companies and Stickiest Brands, October 2009 - Nov 20, 2009

Microsoft Gains as Time on MySpace Plummets in September - Nov 17, 2009

Top 10 U.K. Search Terms by Category, October 2009 - Nov 13, 2009

Top 10 Search Terms by Category, October 2009 - Nov 10, 2009

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Augustine Fou

Recent articles by Augustine Fou

What's Wrong With the Net Promoter Score Three reasons why the Net Promoter score is a waste of time. Nov 19, 2009

How to Do Social Marketing in Heavily Regulated Industries Financial services, pharmaceutical, and healthcare are ripe for social marketing. Here's why. Oct 22, 2009

A New Definition of 'Digital' Defining 'digital' as the collection of habits and expectations of today's consumers -- and what that means to marketers. Sep 24, 2009

Metrics, Metrics Everywhere Thanks to social networks and digital tools, metrics can provide relevant marketing research in real time and reveal new business opportunities. Aug 27, 2009

Branding Today: Why It's Ineffective, Irrelevant, Irritating, and Impotent Brands must act on real-time consumer feedback to continuously develop awesome products. Jul 31, 2009

Advertising Does Not Create Demand, But... It may help fulfill demand. Understand the difference. Jul 2, 2009

Consumers Have Changed, So Should Advertisers Five ways that consumers have irreversibly altered their expectations online and offline. Jun 4, 2009

Social Media Benchmarks: Realities and Myths Benchmarks to avoid and others to embrace. May 7, 2009

The ROI for Social Media Is Zero If social marketing's done right, the potential ROI could be infinite. Five tips to get you started. Apr 9, 2009

How to Use Search to Calculate the ROI of Awareness Advertising Planning an awareness campaign in TV or other media? Advertisers can now correlate money spent on that campaign to a lift in sales -- and estimate the return on investment. Mar 12, 2009