Advertising/Marketing
Top 50 Advertisers by Media Value in September 2008
| Top 50 Internet Advertisers by Media Value, September 2008 | |||
|---|---|---|---|
| Position | Advertiser | Media Value ($000) |
Sector |
| 1 | Scottrade: online | 18,384.7 | Fin |
| 2 | Classmates.com | 13,803.9 | Misc |
| 3 | Obama for Presdient | 12,174.3 | Misc |
| 4 | UPS: domestic and international | 9,782.5 | Misc |
| 5 | Scottrade Stock Brokerage: consumer services | 9,778.8 | Fin |
| 6 | Purina Beneful: prepared meals | 8,255.4 | CPG |
| 7 | TD Ameritrade Brokerage | 7,867.3 | Fin |
| 8 | Netflix | 7,619.1 | M/E |
| 9 | Lendingtree.com | 7,563.3 | Fin |
| 10 | Verizon Wireless | 7,045.7 | Tech |
| 11 | E-Trade Financial | 7,037.8 | Fin |
| 12 | AT&T Wireless | 6,925.0 | Tech |
| 13 | TD Ameritrade Brokerage: consumer service | 6,755.6 | Fin |
| 14 | HomePages.com | 12,421.3 | Class |
| 15 | Sprint Wireless | 5,973.8 | Tech |
| 16 | Target.com | 5,890.8 | Ret |
| 17 | Monster.com | 5,351.1 | Class |
| 18 | E-Trade Financial: consumer services | 5,099.0 | Fin |
| 19 | Pogo.com | 4,870.0 | M/E |
| 20 | E-Trade Securities LLC: corporate promotion | 4,864.0 | Fin |
| 21 | ShareBuilder.com | 4,489.9 | Fin |
| 22 | Nasonex | 4,471.1 | H/F |
| 23 | Capital One: Orbitz personal credit card | 4,323.0 | Fin |
| 24 | University of Phoenix: online | 4,117.4 | Edu |
| 25 | Amazon.com | 4,052.4 | Ret |
| 26 | Verizon FiOS: TV cable service | 3,950.7 | Tech |
| 27 | T-Mobile Int'l: recruitment | 3,738.9 | Tech |
| 28 | Dodge Journey: domestic crossover utility vehicle | 3,722.8 | Auto |
| 29 | Ford Flex: domestic crossover utility vehicle | 3,595.6 | Auto |
| 30 | Wall Street Journal Newspaper: online | 3,545.6 | M/E |
| 31 | LowerMyBills.com | 3,489.5 | Fin |
| 32 | WebMD | 3,384.2 | H/F |
| 33 | Quicken Loans: consumer services | 3,360.4 | Fin |
| 34 | Norwegian Cruise Lines | 3,323.4 | T/H |
| 35 | Motley Fool | 3,299.4 | M/E |
| 36 | Best Buy | 3,128.2 | Ret |
| 37 | Coolsavings.com | 2,960.1 | Class |
| 38 | Blockbuster | 2,803.2 | Ret |
| 39 | Chevrolet | 2,783.5 | Auto |
| 40 | Fidelity Brokerage Services: consumer services | 2,720.5 | Fin |
| 41 | Bank of America: free consumer checking | 2,623.7 | Fin |
| 42 | Coca-Cola | 2,617.1 | CPG |
| 43 | T-Rowe Price: consumer services | 2,520.9 | Fin |
| 44 | Lowes Building Supply Store | 2,481.7 | Ret |
| 45 | AOL Autos | 2,467.6 | Auto |
| 46 | AOL Travel | 2,463.4 | T/H |
| 47 | TradeKing Broker | 2,357.3 | Fin |
| 48 | FXCM.com | 2,337.5 | Fin |
| 49 | Fisher Investments: consumer services | 2,328.3 | Fin |
| 50 | Health.com | 2,238.6 | H/F |
| GRAND TOTAL | $263,158 | ||
| Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality | |||
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| View: Top 50 Internet Advertisers in August 2008 | |||
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don't always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
