Top 50 Advertisers by Media Value in October 2008
Rankings of the top 50 Internet advertisers by media value in October 2008.
Rankings of the top 50 Internet advertisers by media value in October 2008.
The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
Top 50 Internet Advertisers by Media Value, October 2008 |
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Position | Advertiser | Media Value ($000) |
Sector |
1 | Honda Fit: Asian passenger auto | 21,967.5 | Auto |
2 | Scottrade: online | 15,926.3 | Fin |
3 | AT&T Wireless | 10,122.6 | Tech |
4 | Classmates.com | 7,643.0 | Misc |
5 | Sprint Wireless | 7,579.1 | Tech |
6 | University of Phoenix: online | 7,383.0 | Edu |
7 | ShareBuilder.com | 6,315.0 | Fin |
8 | Verizon Wireless | 6,149.2 | Tech |
9 | Norwegian Cruise Lines | 6,017.0 | T/H |
10 | Homepages.com: realty | 5,701.1 | Class |
11 | Lendingtree.com Mortgage | 5,617.9 | Fin |
12 | Pogo.com | 5,582.0 | M/E |
13 | E-Trade Securities: corporate promotion | 5,356.3 | Fin |
14 | E-Trade Financial: online | 5,073.3 | Fin |
15 | Netflix | 5,068.1 | M/E |
16 | Barix Clinics | 4,850.2 | H/F |
17 | University of Phoenix | 4,381.2 | Edu |
18 | Vacations to Go Travel Service: online | 4,219.0 | T/H |
19 | Target.com | 3,980.8 | Ret |
20 | Best Buy Electronic Store | 3,906.7 | Ret |
21 | Scottrade Stock Brokerage: consumer services | 3,741.3 | Fin |
22 | Acura TL: Asian passenger auto | 3,730.7 | Auto |
23 | Budweiser American Ale | 3,719.1 | CPG |
24 | Obama for President | 3,703.9 | Misc |
25 | FXCM.com | 3,520.1 | Fin |
26 | Nasonex | 3,512.3 | H/F |
27 | Circuit City Store | 3,310.4 | Ret |
28 | Capital One Orbitz: personal credit card: Visa | 3,256.1 | Fin |
29 | LowerMyBills.com | 3,235.7 | Fin |
30 | Monster.com | 3,183.4 | Class |
31 | Lincoln MKS: domestic passenger auto | 3,016.0 | Auto |
32 | Home Depot Home Center | 2,882.9 | Ret |
33 | Charles Schwab: consumer services | 2,870.5 | Fin |
34 | Ford Flex: domestic crossover utility vehicle | 2,846.9 | Auto |
35 | Amazon.com | 2,826.4 | Ret |
36 | CoolSavings.com: coupons | 2,820.9 | Misc |
37 | Chevrolet Traverse: domestic crossover utility vehicle | 2,741.4 | Auto |
38 | AOL Travel | 2,663.4 | M/E |
39 | Degrees.info | 2,631.9 | M/E |
40 | Bank of America: free consumer checking | 2,600.0 | Fin |
41 | TD Ameritrade Brokerage: online | 2,539.7 | Fin |
42 | Freetriplescore.com Credit Report | 2,514.0 | Fin |
43 | Saw V: movie | 2,506.9 | M/E |
44 | Wall Street Journal Newspaper: online | 2,476.0 | M/E |
45 | Walletpop: online | 2,461.0 | Fin |
46 | Starz Cable TV | 2,457.9 | M/E |
47 | LG Rally for Music: online | 2,445.3 | M/E |
48 | E-Trade Financial: consumer services | 2,344.2 | Fin |
49 | HP Thin Clients: desktop computer | 2,264.5 | Tech |
50 | Lowes Building Supply Store | 2,188.5 | Ret |
GRAND TOTAL | $229,851 | ||
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality </fon t> | |||
View: Top 50 Internet Advertisers in September 2008 |
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.