Advertising/Marketing
Top 50 Advertisers by Media Value in October 2008
| Top 50 Internet Advertisers by Media
Value, October 2008 | |||
|---|---|---|---|
| Position | Advertiser | Media
Value ($000) |
Sector |
| 1 | Honda Fit: Asian passenger auto | 21,967.5 | Auto |
| 2 | Scottrade: online | 15,926.3 | Fin |
| 3 | AT&T Wireless | 10,122.6 | Tech |
| 4 | Classmates.com | 7,643.0 | Misc |
| 5 | Sprint Wireless | 7,579.1 | Tech |
| 6 | University of Phoenix: online | 7,383.0 | Edu |
| 7 | ShareBuilder.com | 6,315.0 | Fin |
| 8 | Verizon Wireless | 6,149.2 | Tech |
| 9 | Norwegian Cruise Lines | 6,017.0 | T/H |
| 10 | Homepages.com: realty | 5,701.1 | Class |
| 11 | Lendingtree.com Mortgage | 5,617.9 | Fin |
| 12 | Pogo.com | 5,582.0 | M/E |
| 13 | E-Trade Securities: corporate promotion | 5,356.3 | Fin |
| 14 | E-Trade Financial: online | 5,073.3 | Fin |
| 15 | Netflix | 5,068.1 | M/E |
| 16 | Barix Clinics | 4,850.2 | H/F |
| 17 | University of Phoenix | 4,381.2 | Edu |
| 18 | Vacations to Go Travel Service: online | 4,219.0 | T/H |
| 19 | Target.com | 3,980.8 | Ret |
| 20 | Best Buy Electronic Store | 3,906.7 | Ret |
| 21 | Scottrade Stock Brokerage: consumer services | 3,741.3 | Fin |
| 22 | Acura TL: Asian passenger auto | 3,730.7 | Auto |
| 23 | Budweiser American Ale | 3,719.1 | CPG |
| 24 | Obama for President | 3,703.9 | Misc |
| 25 | FXCM.com | 3,520.1 | Fin |
| 26 | Nasonex | 3,512.3 | H/F |
| 27 | Circuit City Store | 3,310.4 | Ret |
| 28 | Capital One Orbitz: personal credit card: Visa | 3,256.1 | Fin |
| 29 | LowerMyBills.com | 3,235.7 | Fin |
| 30 | Monster.com | 3,183.4 | Class |
| 31 | Lincoln MKS: domestic passenger auto | 3,016.0 | Auto |
| 32 | Home Depot Home Center | 2,882.9 | Ret |
| 33 | Charles Schwab: consumer services | 2,870.5 | Fin |
| 34 | Ford Flex: domestic crossover utility vehicle | 2,846.9 | Auto |
| 35 | Amazon.com | 2,826.4 | Ret |
| 36 | CoolSavings.com: coupons | 2,820.9 | Misc |
| 37 | Chevrolet Traverse: domestic crossover utility vehicle | 2,741.4 | Auto |
| 38 | AOL Travel | 2,663.4 | M/E |
| 39 | Degrees.info | 2,631.9 | M/E |
| 40 | Bank of America: free consumer checking | 2,600.0 | Fin |
| 41 | TD Ameritrade Brokerage: online | 2,539.7 | Fin |
| 42 | Freetriplescore.com Credit Report | 2,514.0 | Fin |
| 43 | Saw V: movie | 2,506.9 | M/E |
| 44 | Wall Street Journal Newspaper: online | 2,476.0 | M/E |
| 45 | Walletpop: online | 2,461.0 | Fin |
| 46 | Starz Cable TV | 2,457.9 | M/E |
| 47 | LG Rally for Music: online | 2,445.3 | M/E |
| 48 | E-Trade Financial: consumer services | 2,344.2 | Fin |
| 49 | HP Thin Clients: desktop computer | 2,264.5 | Tech |
| 50 | Lowes Building Supply Store | 2,188.5 | Ret |
| GRAND TOTAL | $229,851 | ||
| Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality | |||
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| View: Top 50 Internet Advertisers in September 2008 | |||
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don't always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
