Ed Henrich
Ed Henrich is vice president of professional services for Responsys, leading the company's creative, campaign development, strategy, and analytics teams to produce award-winning and profitable client e-mail marketing programs. Ed is a pioneer in the e-mail marketing industry, having joined Post Communications (now Yesmail) in 1997 when it was a five-person startup. For eight years, he was the company's vice president of client services, then president. During his two years as president, revenue tripled and the company achieved profitability. Before that, Ed was a venture capitalist at Internet Capital Group and a senior consultant with McKinsey & Company. He is a recognized authority in the Internet marketing industry and a frequent guest speaker at Jupiter Research, ClickZ, and DMA conferences. A former Fulbright Scholar to Australia, Ed holds a PhD and an MS from UCLA and a BS from Drexel University.
Recent articles by Ed Henrich
Easy Steps for Improving E-mail Communications
Ten creative tweaks to tune up your holiday e-mail program and get better reach for your messages.
Nov 12, 2009
Twitter for E-mail Marketers
Six tips for integrating Twitter and e-mail marketing initiatives.
Oct 15, 2009
Including E-mail in the Attribution Equation
Analyze this: One model allocates e-mail exactly 0.0 percent of attribution for large advertisers. That's hard to believe.
Sep 17, 2009
Segmentation Strategy: The Welcome E-Mail Series
Build on information and processes already in place to lift your e-mail program's performance. Five tips to get you started.
Aug 20, 2009
Tune Up Your Holiday E-mail Planning Now
A checklist to help you get ready now for the end-of-year holiday season.
Jul 23, 2009
To-Do List for Facebook and E-Mail Integration
Five ways e-mail marketers can tap Facebook to improve online marketing performance.
Jun 25, 2009
Adopting an E-mail Program Improvement
How a total makeover or a room-by-room improvement can bring in more revenue.
May 28, 2009
Creating a Good E-Mail Marketing Strategy
Five areas are where e-mail marketers often get stymied and how to get moving.
Apr 30, 2009
Segmentation: Yes, You Can!
Tips for overcoming three barriers to delivering segmented e-mail marketing campaigns.
Mar 5, 2009
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