FM Seeks New Leader as Battelle Doubles Down on Client Relations
New hire at Federated Media would run daily operations while the founder courts clients and evangelizes conversational marketing.
New hire at Federated Media would run daily operations while the founder courts clients and evangelizes conversational marketing.
John Battelle is on the prowl for a business leader to oversee day-to-day operations at the hybrid ad network/consulting start-up he founded in 2005.
Battelle says he always knew he’d surrender the reins at Federated Media, but he emphasizes he’ll continue to focus on the business — just in a new role. He said that role will involve working closely with brand clients on the best ways to craft their messages in the evolving digital landscape.
“It’s essential that I intensify my role working with our major clients, thinking hard about where the media business is going…and evangelizing the market in which we operate,” he wrote in a blog post.
It’s been a year since FM accepted $50 million from Oak Investment Partners. Some of that money has been spent on offering Federated Media’s clients more expansive branding services. Earlier this spring the firm supported Twitter’s first ad-supported undertaking — a Microsoft-sponsored site called ExecTweets. That was followed by another project, a March Madness tweet aggregator sponsored by AT&T.
The company has also used its cash to pursue new relationships with emerging blogs and social media sites. Just this week it announced new publisher partners, including foodie site Recipe4Living, financial blogs WiseBread and The Simple Dollar, and design community Worth1000.
However the company has lost partners too, including major tech sites like Digg and TechCrunch. FM has said the withdrawal of publisher partners is natural as those sites expand their audience and revenue enough to justify the investment in an in-house sales operation.
The title and precise responsibilities of FM’s upcoming executive hire remain to be seen, but Battelle stated the person will be responsible for running the company, “taking all reports and managing to our plan.”
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article