NCAA Appeased, MarchTweetness Returns Under a New Name
MarchTweetness is back
MarchTweetness is back
MarchTweetness is back. Only now it goes by a different name.
Three days after an NCAA copyright complaint forced Federated Media to tear down its experimental college b-ball Twitter aggregator, the AT&T-sponsored site is live again — with two days to go before Saturday’s semifinals.
For most of the week, the URL redirected to a simple Twitter search for the final four teams. That’s because Federated Media slipped up when it first created the site, violating the NCAA’s copyrights — perhaps an indicator of company’s greenness when it comes to designing sports-related experiences. (Tip for anyone considering a sports mash-up: College and pro athletic associations are REALLY uptight about their trademarks.)
The new site is very similar to the old, with a few important changes. Most notably, the name has changed. MarchTweetness is now TitleTweets, and the old URL now redirects to TitleTweets.com.
Also significant: AT&T is still attached to the site, but now it’s listed as “The exclusive wireless partner of the NCAA,” whereas it wasn’t before. I have a call in to learn whether AT&T had a sponsorship arrangement with AT&T before this week. A large badge on the TitleTweets site links to the NCAA’s site, where users can watch live games and view interactive brackets. The badge lists NCAA’s other official sponsors Pontiac and Coca-Cola Zero.
Smaller changes included reworking of the copy. “Join in on the March Madness Excitement” becomes “Join in on the NCAA March Madness excitement.”
You can check out the before and after below (images courtesy of the FM Publishing blog).
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article