Following the launch of its LocationPoint location-based ad product earlier this year, Nokia-owned Navteq has announced it is acquiring U.S.-based Acuity Mobile - the firm that enables the delivery of those ads
Following the launch of its LocationPoint location-based ad product earlier this year, Nokia-owned Navteq has announced it is acquiring U.S.-based Acuity Mobile – the firm that enables the delivery of those ads. As well as targeting, the company offers a range of campaign management, tracking and reporting tools.
Having previously licensed Acuity’s technology, and taken a $2.8 million stake in the company last year, an acquisition appears to be a logical progression of that relationship.
The move demonstrates both Navteq and Nokia’s commitment to the digital ad-space, and despite the fact few advertisers are currently making use of location-based products, suggests location-based products are at least attracting interest.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.