Break Media Buys FileFront, Increasing Gamer Audience

Acquisition is Break's first major expansion into editorial gaming sites.

Break Media has expanded the reach of its ad network by at least 22 percent with the acquisition of FileFront, announced by the firms earlier today.

Break Media CEO Richman.jpgBefore picking up the video gaming editorial site, Break Media’s numerous sites targeting young men were being visited by around 27 million users, according to comScore data from January. FileFront’s network of 75 game-oriented sites adds 9 million monthly uniques and 200,000 active forum users, according to Break Media. ComScore reports a slightly lower 6 million uniques.

A spokesperson for the Los Angeles-based firm pointed out FileFront’s appeal to advertisers focused on Break Media’s core demographic of 18- to 34-year-old men. The rep cited the “additional opportunities to run integrated campaigns and engage with hardcore gamers and gaming influencers.”

Break Media advertisers have included Burger King, Levi’s, Southern Comfort, Electronic Arts, and Castrol, among others. The spokesperson added, “this is the first major acquisition for Break in the editorial-focused gaming vertical.”

Along with original articles and forums, FileFront’s content includes trailer downloads, product demos, and full games. The acquisition builds on its launch of MadeMen.com last year.

The purchase also comes on the heels of Break’s recent foray into social gaming, in the wake of the launch of “MMA FightPicker” on Jan. 25 at its martial-arts video site CagePotato.com.

CEO Keith Richman (pictured above) told Silicon Alley Insider the sale price was “in the low to mid seven figures.”

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior

Whitepaper | Mobile US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups

Whitepaper | Analyzing Customer Data Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people

Whitepaper | Digital Marketing Learning to win the talent war: how digital marketing can develop its people

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy

Report | Digital Transformation Engagement To Empowerment - Winning in Today's Experience Economy

4w

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource