Top 10 Search Terms by Category, August 2009

Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Points of note include the continued rise in searches for “cash for clunkers,” which accounted for 2.36 percent of searches in the automotive category in August, up from 1.75 percent in July.

In the social media space, Facebook’s dominance and MySpace’s reported traffic demise are, perhaps, echoed in search frequency. Searches for Facebook rose from 7.04 percent in July to reach 7.99 percent in August. In the same period, searches for MySpace fell from 6.63 percent share to 6.15 percent.

Top 10 Search Terms by Category, August 2009 (%)
IT and Internet		Automotive Manufacturers
Search Term	Search Volume	Search Term	Search Volume
paypal	4.43	cash for clunkers	2.36
paypal.com	1.07	toyota	2.35
people search	1.00	nissan	1.85
www.paypal.com	0.55	honda	1.61
paypal login	0.49	ford	1.35
reverse phone lookup	0.46	hyundai	1.07
white pages	0.46	ford motor company	1.02
pay pal	0.43	harley davidson	0.90
find people	0.39	kia	0.85
intelius	0.37	dodge	0.84
Movies		Net Communities and Chat
Search Term	Search Volume	Search Term	Search Volume
netflix	3.53	facebook	7.99
imdb	1.12	myspace	6.15
netflix.com	0.92	youtube	3.96
movies	0.64	facebook login	3.08
fandango	0.58	myspace.com	2.23
redbox	0.52	facebook.com	1.84
blockbuster	0.45	www.facebook.com	0.94
amc theaters	0.36	youtube.com	0.86
new moon	0.36	www.myspace.com	0.82
new moon movie	0.30	you tube	0.71
Food and Beverage Brands and Manufacturers		Pharmaceutical and Medical Products
Search Term	Search Volume	Search Term	Search Volume
pizza hut	3.17	lexapro	0.33
mcdonalds	1.65	cymbalta	0.30
dominos	1.30	cialis	0.29
subway	0.89	viagra	0.27
mycokerewards.com	0.83	cholesterol levels	0.27
mycokerewards	0.66	flu symptoms	0.26
drpepper.com	0.62	biolife	0.25
starbucks	0.62	fibromyalgia	0.24
subwayfreshbuzz.com	0.57	how to get pregnant	0.22
happymeal.com	0.56	zenni optical	0.21
Blogs and Personal Web Sites		Broadcast Media
Search Term	Search Volume	Search Term	Search Volume
perez hilton	0.62	cnn	3.26
perez	0.31	fox news	2.44
youtube	0.29	cnn.com	1.38
myspace	0.28	msnbc	1.38
bossip	0.27	news	1.19
perezhilton.com page 1	0.21	foxnews.com	0.72
michelle malkin	0.19	cnn news	0.67
blogspot	0.16	abc news	0.57
area codes	0.15	bbc news	0.56
just jared	0.13	bloomberg	0.44
Shopping Rewards and Directories		Travel Destinations and Accommodations
Search Term	Search Volume	Search Term	Search Volume
coupons	0.28	hotels.com	0.72
marlboro.com	0.26	carnival cruise	0.33
consumer reports	0.24	six flags	0.26
free stuff	0.18	disney world	0.24
free samples	0.17	disneyland	0.24
mycokerewards.com	0.13	trip advisor	0.21
printable coupons	0.13	holiday inn	0.21
coupons.com	0.12	royal caribbean	0.20
mycokerewards	0.11	cedar point	0.17
jcpenney coupons	0.09	holiday inn express	0.16
View: Top 10 Search Terms in 10 Categories, July 2009

Hitwise, a subsidiary of Experian, monitors how more than 25 million Internet users, including 10 million in the United States, interact with over 1 million Web sites across more than 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.