Top 50 Advertisers by Media Value in May 2009
Rankings of the top 50 Internet advertisers by media value in May 2009.
The top Internet advertisers by media value in May. The data are provided by TNS Media Intelligence.
| Top 50 Internet Advertisers by Media Value, May 2009 |
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|---|---|---|---|
| Position | Advertiser | Media Value ($000) |
Sector |
| 1 | Sprint: wireless service | 54,787.0 | Tech |
| 2 | Weight Watchers Online | 53,555.2 | H/F |
| 3 | Scottrade: online | 45,826.1 | Fin |
| 4 | FreeScore.com | 44,877.6 | Fin |
| 5 | Verizon: wireless service | 38,362.2 | Tech |
| 6 | FRS | 29,948.3 | H/F |
| 7 | Ad Council | 27,588.7 | M/E |
| 8 | SnorgTees | 26,726.6 | Ret |
| 9 | US Airways | 24,528.5 | T/H |
| 10 | AT&T: wireless service | 23,529.6 | Tech |
| 11 | Scottrade Stock Brokerage: consumer services | 21,367.7 | Fin |
| 12 | E-Trade Financial: consumer services | 20,930.0 | Fin |
| 13 | StubHub | 18,227.6 | Ret |
| 14 | TD Ameritrade: consumer services | 17,922.9 | Tech |
| 15 | Travelocity.com | 17,722.0 | T/H |
| 16 | RadioShack | 16,842.5 | Ret |
| 17 | Military.com | 16,709.4 | M/E |
| 18 | Dairy Farmers of America | 15,159.0 | CPG |
| 19 | E-Trade Financial: online | 15,014.2 | Fin |
| 20 | Chevrolet Malibu: passenger auto | 14,408.5 | Auto |
| 21 | Medifast | 13,729.9 | H/F |
| 22 | State Farm Mutual Automobile Insurance | 13,160.0 | Fin |
| 23 | Lenovo | 12,636.2 | Ret |
| 24 | Superpages.com | 12,296.9 | M/E |
| 25 | American Apparel | 12,262.1 | Ret |
| 26 | University of Phoenix: online | 11,748.7 | Edu |
| 27 | Lawyers.com | 11,665.7 | Misc |
| 28 | PNC Financial Services Group | 11,457.6 | Fin |
| 29 | Wal-Mart | 11,455.0 | Ret |
| 30 | Barix Clinics | 11,382.7 | H/F |
| 31 | Chevrolet Camaro: passenger auto | 11,290.3 | Auto |
| 32 | LowerMyBills.com | 10,262.0 | Fin |
| 33 | American Petroleum Institute: Energy Tomorrow | 10,194.6 | Misc |
| 34 | Chevrolet Corvette: passenger auto | 9,907.7 | Auto |
| 35 | Hentkowski Inc. | 9,809.6 | Ret |
| 36 | Bravo: “The Fashion Show” | 9,751.0 | M/E |
| 37 | Nissan Altima: passenger auto | 9,720.4 | Auto |
| 38 | Verizon: wireless small business service | 9,511.1 | Tech |
| 39 | Netflix | 9,373.0 | M/E |
| 40 | Papa John’s | 9,301.2 | Ret |
| 41 | Honda Insight: passenger auto | 8,848.1 | Auto |
| 42 | ShareBuilder.com | 8,811.1 | Fin |
| 43 | DIRECTV | 8,785.9 | M/E |
| 44 | National Aquarium in Baltimore | 8,737.6 | M/E |
| 45 | Chevrolet: autos and trucks | 8,694.6 | Auto |
| 46 | iContact Corp. | 8,521.6 | Tech |
| 47 | DeVry University | 8,122.5 | Edu |
| 48 | Dell: Studio XPS 13 | 7,820.9 | Ret |
| 49 | Classmates.com | 7,767.5 | Misc |
| 50 | Classes USA Inc. | 7,608.8 | Edu |
| GRAND TOTAL | $848,668 | ||
| Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality | |||
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| View: Top 50 Internet Advertisers in April 2009 | |||
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
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