Advertising/Marketing
Top 50 Advertisers by Media Value in March 2009
| Top 50 Internet Advertisers by Media Value, March 2009 | |||
|---|---|---|---|
| Position | Advertiser | Media Value ($000) |
Sector |
| 1 | Scottrade: online | 54,557.6 | Fin |
| 2 | Sprint: wireless service | 30,250.6 | Tech |
| 3 | TD Ameritrade Brokerage: online | 28,762.6 | Fin |
| 4 | Scottrade Stock Brokerage: consumer services | 25,681.5 | Fin |
| 5 | E-Trade Financial: online | 21,050.8 | Fin |
| 6 | TD Ameritrade Brokerage: consumer services | 20,435.1 | Fin |
| 7 | Symantec: Norton Internet Security 2009 | 17,350.6 | Tech |
| 8 | Verizon: wireless service | 15,050.2 | Tech |
| 9 | E-Trade Financial: consumer services | 14,772.4 | Fin |
| 10 | Classmates.com | 13,736.9 | M/E |
| 11 | Netflix | 13,615.0 | M/E |
| 12 | FreeScore.com | 11,423.5 | Fin |
| 13 | LowerMyBills.com | 10,410.6 | Fin |
| 14 | American Petroleum Institute: Energy Tomorrow | 10,167.2 | Misc |
| 15 | VactionsToGo.com | 10,000.9 | T/H |
| 16 | Ad Council | 9,467.1 | Misc |
| 17 | AT&T: wireless service | 9,155.9 | Tech |
| 18 | Nivea For Men: skincare products | 8,912.0 | CPG |
| 19 | Sprint: Everything Data Family Plans | 8,555.6 | Tech |
| 20 | Infiniti G: passenger auto | 8,450.9 | Auto |
| 21 | Target.com | 8,056.1 | Ret |
| 22 | Monster | 7,857.5 | Class |
| 23 | Nutrisystem Inc. | 7,213.5 | H/F |
| 24 | ShareBuilder.com | 6,641.2 | Fin |
| 25 | Bank of America: consumer checking | 6,465.7 | Fin |
| 26 | FRS | 6,218.5 | H/F |
| 27 | University of Phoenix: online | 6,040.7 | Edu |
| 28 | Weight Watchers Online | 5,193.5 | H/F |
| 29 | University of Phoenix | 5,125.7 | Edu |
| 30 | Fidelity Brokerage Services: consumer services | 5,015.5 | Fin |
| 31 | Classes USA Inc. | 5,011.0 | Edu |
| 32 | MB Trading Futures Inc. | 4,976.9 | Fin |
| 33 | eBay | 4,708.7 | Ret |
| 34 | Quicken Loans: consumer services | 4,683.1 | Fin |
| 35 | Visa | 4,663.1 | Fin |
| 36 | FindTheRightSchool | 4,592.9 | Edu |
| 37 | Best Western International Inc. | 4,561.5 | T/H |
| 38 | LendingTree | 4,374.3 | Fin |
| 39 | Lenovo: Thinkpad | 4,298.2 | Ret |
| 40 | Degrees.info | 4,283.7 | Edu |
| 41 | Purina FortiFlora | 3,963.9 | CPG |
| 42 | Verizon FiOS TV | 3,903.2 | M/E |
| 43 | Univsion.com | 3,879.6 | M/E |
| 44 | Kohl's | 3,855.8 | Ret |
| 45 | Ancestry.com | 3,774.3 | Misc |
| 46 | Encore Wynn Las Vegas | 3,583.4 | T/H |
| 47 | Nivea For Men: shaving products | 3,477.2 | CPG |
| 48 | CVS/pharmacy Photo Center | 3,291.5 | Ret |
| 49 | Schering Corp.: Nasonex | 3,289.0 | H/F |
| 50 | Toyota Venza: crossover utility vehicle | 3,258.2 | Auto |
| GRAND TOTAL | $488,064 | ||
| Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality | |||
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| View: Top 50 Internet Advertisers in February 2009 | |||
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don't always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
