Ask Grows Share of U.S. Searches in March
Google loses share, while Bing remains relatively flat.
Google loses share, while Bing remains relatively flat.
Search engine Ask.com grew its number of U.S. searches by 21 percent in March, month-over-month, according to data from Experian Hitwise.
Despite sitting firmly in fourth position, the Ask’s share of searches jumped from 2.84 percent in February to March 2010. However, the engine has also demonstrated slow but consistent growth since October 2009, during which it accounted for just 2.62 percent of searches.
Month-over-month, Yahoo also showed growth of 3 percent, compared with Google and Bing which lost a percentage point each in the same period.
Despite its continued dominance of the market, Google’s share has dropped almost two percentage points since October, and now accounts for under 70 percent of U.S. searches. Meanwhile, Yahoo continued to lose its share of searches since October, while Bing’s has remained fairly flat.
Google accounted for almost 72 percent of all U.S. searches conducted during the four weeks ending November 28, 2009, according to data from Experian Hitwise.The search giant grew its overall share of searches by one percentage point in that period, while its closest competitors in the space — Yahoo and Microsoft’s Bing — both experienced a decline, dropping 5 percent and 2 percent respectively.Ranked fourth, Ask.com also experienced month-over-month growth of 1 percent — albeit from a drastically lower base — growing from 2.62 percent in October to 2.65 percent in November.The remaining 52 search engines monitored by Hitwise accounted for the remaining 1.07 percent of searches.
Share of U.S. Searches Among Leading Providers, March 2010 | ||||
---|---|---|---|---|
Share of Searches (%) | ||||
Domain | February 2010 | March 2010 | Month-over-Month Change (%) | |
www.google.com | 70.95 | 69.97 | -1 | |
search.yahoo.com | 14.57 | 15.04 | 3 | |
www.bing.com | 9.70 | 9.62 | -1 | |
www.ask.com | 2.84 | 3.44 | 21 | |
Note: Data is based on four-week rolling periods (ending Feb. 27, 2010, and March 27, 2010) from the Hitwise sample of 10 million U.S. Internet users. Figures are for Web searches only. | ||||
Source: Experian Hitwise 2010 |
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article