OGPlanet Supplants Blizzard Entertainment as Stickiest Brand

Top 25 parent companies and stickiest brands in December, according to data from the Nielsen Company.

In December, online games site OGPlanet overtook World of Warcraft publisher Blizzard Entertainment as the Web’s stickiest brand among U.S. users, according to data from the Nielsen Company. However, it attracted a fraction of the total audience of its gaming competitor.

Elsewhere, Facebook continued to increase engagement, with U.S. users spending an average of 14 minutes longer with the social network in December than they did during November.

Top 10 Stickiest Brands at Home and Work, December 2009
Brand Unique Audience (000) Time per Person (hr:min:sec)
Ogplanet 113 29:35:26
Blizzard Entertainment 2,735 22:57:14
Maple Story 184 16:26:40
Poker Creations 70 15:58:15
Wiu.edu 47 14:24:08
PokerStars.com 1,978 13:09:55
Xobni 258 13:09:39
Big Sea Games 209 12:07:12
888.com 466 11:26:09
Absolute Poker 530 10:43:56
Notes:
1. The brand level is a consolidation of multiple domains and URLs that has a consistent collection of branded content.
2. * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result.
Source: The Nielsen Company, 2009
Top 25 Parent Companies/Divisions, U.S., Home and Work, December 2009 (Excludes Adult Web Properties)
Parent Unique Audience (000) Time per Person (hr:min:sec)
Google 155,683 2:21:53
Microsoft 135,876 2:03:01
Yahoo 130,229 2:56:27
Facebook 109,905 6:24:17
AOL LLC 88,347 2:25:09
News Corp. Online 80,152 1:18:15
Amazon 74,428 0:35:26
InterActiveCorp 71,564 0:15:44
eBay 67,979 1:23:31
Apple Computer 63,825 1:27:45
Wikimedia Foundation 58,784 0:16:34
Walt Disney Internet Group 52,744 0:36:38
CBS Corp. 50,250 0:19:51
New York Times Co. 47,640 0:12:54
Wal-Mart Stores 46,688 0:18:14
Turner Network (Time Warner) 45,731 0:29:07
The Weather Channel Interactive 41,544 0:23:08
AT&T Inc. 40,839 0:18:31
Glam Media 40,580 0:17:25
Comcast Corp. 39,232 0:51:19
General Electric 34,535 0:09:44
Viacom Digital 33,864 0:48:13
Scripps Networks Interactive 33,470 0:09:36
Target Corp. 32,775 0:11:28
Craigslist 30,382 1:21:26
Notes:
1. The parent level is a consolidation of multiple domains and URLs owned by a single company or division.
2. The Time Warner division excludes Turner Network’s audience.
Source: The Nielsen Company, 2009

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior

Whitepaper | Mobile US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups

Whitepaper | Analyzing Customer Data Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people

Whitepaper | Digital Marketing Learning to win the talent war: how digital marketing can develop its people

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy

Report | Digital Transformation Engagement To Empowerment - Winning in Today's Experience Economy

4w

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource