YouTube Related U.S. Searches Surpass Those for MySpace in March

Following months of decline for searches related to ailing social network MySpace, more users searched using terms related to YouTube in March, according to data from Hitwise.

Searches for MySpace have dipped from 5.22 percent of searches in the social networking category in January to 4.44 percent in March. By comparison, searches for the term youtube have increased marginally from 4.61 percent to 4.62 percent in the same period.

Meanwhile, Facebook continued to grow its dominance of the category, growing from 10.41 percent of searches to 10.68 between January and March.

Top 10 U.S. Search Terms by Category, March 2010 (%)
IT and Internet		Automotive Manufacturers
Search Term	Search Volume	Search Term	Search Volume
paypal	3.89	toyota	1.64
paypal.com	1.05	honda	1.31
people search	0.67	nissan	1.19
reverse phone lookup	0.46	harley davidson	1.15
people search free	0.42	hyundai	1.12
paypal account	0.41	ford	1.02
paypal login	0.40	oreilly auto parts	0.82
www.paypal.com	0.37	ford motor company	0.82
intelius	0.34	chevrolet	0.77
pay pal	0.33	honda motorcycles	0.72
Movies		Social Networking and Forums
Search Term	Search Volume	Search Term	Search Volume
netflix	6.06	facebook	10.68
netflix.com	1.11	facebook login	5.35
redbox	0.96	youtube	4.62
imdb	0.72	myspace	4.44
free movies online	0.61	facebook.com	2.33
netflix queue	0.56	myspace.com	1.43
movies	0.55	www.facebook.com	1.32
blockbuster	0.51	youtube.com	0.92
fandango	0.48	you tube	0.60
watch free movies online	0.44	www.myspace.com	0.45
Food and Beverage Brands and Manufacturers		Pharmaceutical and Medical Products
Search Term	Search Volume	Search Term	Search Volume
pizza hut	4.20	fibromyalgia	0.35
dominos	1.68	lexapro	0.31
mcdonalds	1.37	zenni optical	0.26
domino’s pizza	0.85	diabetic diet	0.26
subway	0.80	phentermine	0.21
starbucks	0.68	affordable dentures	0.21
burger king	0.65	cialis	0.20
mycokerewards.com	0.49	lyrica	0.19
mycokerewards	0.48	high blood pressure	0.16
pizza hut coupons	0.47	depression symptoms	0.16
Blogs and Personal Web Sites		Broadcast Media
Search Term	Search Volume	Search Term	Search Volume
youtube	0.47	cnn	2.52
facebook login	0.28	fox news	2.34
perez hilton	0.24	msnbc	1.05
daily kos	0.20	foxnews.com	1.00
bossip	0.19	cnn.com	0.93
facebook	0.15	news	0.72
american idol	0.13	abc news	0.60
thisis50	0.13	cnn news	0.56
caringbridge	0.13	msnbc.com	0.41
youtube music	0.12	bbc news	0.40
Shopping Rewards and Directories		Travel Destinations and Accommodations
Search Term	Search Volume	Search Term	Search Volume
coupons	0.22	hotels.com	0.60
consumer reports	0.18	carnival cruise	0.40
marlboro.com	0.16	disney world	0.36
coupons.com	0.13	disneyland	0.21
walmart	0.13	great wolf lodge	0.21
free stuff	0.08	royal caribbean	0.20
free samples	0.08	holiday inn express	0.20
printable coupons	0.07	universal studios orlando	0.20
mycokerewards.com	0.07	holiday inn	0.17
mycokerewards	0.07	hampton inn	0.16

Hitwise, a subsidiary of Experian, monitors how more than 25 million Internet users, including 10 million in the United States, interact with over 1 million Web sites across more than 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.