U.K. Searches for PayPal Drop in March
U.K. searches related to online payment service PayPal fell drastically in the two months ending March 31, according to data from Hitwise.
The PayPal brand accounted for over 11 percent of searches in the measurement firm’s IT and Internet category in January, compared with just 4.26 percent in March. In addition, searches for the phrase “paypal uk” also fell from a 2.34 percent share in January, to just 0.86 percent in March.
| Top 10 U.K. Search Terms by Category, March 2010 (%) | |||
| IT and Internet | Automotive Manufacturers | ||
| Search Term | Search Volume | Search Term | Search Volume |
| paypal | 4.26 | audi | 2.11 |
| broadband speed test | 2.94 | bmw | 1.97 |
| anagram solver | 1.19 | ford | 1.47 |
| paypal uk | 0.86 | audi uk | 1.43 |
| paypal login | 0.70 | vauxhall | 1.27 |
| speed test | 0.46 | mercedes benz | 1.24 |
| broadband speed | 0.35 | bmw uk | 1.19 |
| auctiva | 0.29 | renault | 1.00 |
| broadband speed checker | 0.28 | vw | 0.98 |
| 0.27 | hyundai | 0.81 | |
| Movies | Social Networking and Forums | ||
| Search Term | Search Volume | Search Term | Search Volume |
| cineworld | 3.54 | 19.91 | |
| imdb | 2.06 | youtube | 6.26 |
| odeon | 1.87 | facebook login | 5.67 |
| vue cinema | 1.42 | bebo | 1.27 |
| vue | 1.39 | you tube | 1.23 |
| lovefilm | 1.33 | fb | 0.65 |
| odeon cinema | 0.66 | club penguin | 0.50 |
| blockbuster | 0.58 | utube | 0.42 |
| love film | 0.58 | 0.38 | |
| showcase cinemas | 0.48 | facebook.com | 0.34 |
| Food and Beverage Brands and Manufacturers | Pharmaceutical and Medical Products | ||
| Search Term | Search Volume | Search Term | Search Volume |
| pizza hut | 5.45 | boots | 22.33 |
| dominos | 4.74 | boots uk | 4.89 |
| mcdonalds | 2.09 | holland and barrett | 3.46 |
| thorntons | 1.90 | lloyds phramacy | 1.20 |
| dominos pizza menu | 1.73 | boots the chemist | 0.70 |
| kfc | 1.47 | healthspan | 0.70 |
| costa coffee | 1.20 | boots.com | 0.69 |
| makro | 1.14 | boots chemist | 0.43 |
| dominoes | 1.13 | simply supplements | 0.33 |
| domino’s pizza | 1.01 | alli | 0.32 |
| Blogs and Personal Web Sites | Broadcast Media | ||
| Search Term | Search Volume | Search Term | Search Volume |
| perez hilton | 0.35 | sky news | 2.21 |
| bbc news | 0.33 | bbc news | 2.02 |
| katie price | 0.30 | bbc | 1.82 |
| youtube | 0.29 | daily mail | 1.66 |
| blogger | 0.28 | bbc weather | 1.29 |
| tumblr | 0.27 | the sun | 1.19 |
| fail blog | 0.26 | bbc sport | 0.76 |
| 0.26 | weather | 0.38 | |
| just jared | 0.24 | 0.32 | |
| kotaku | 0.23 | met office | 0.32 |
| Shopping Rewards and Directories |
Travel Destinations and Accommodations | ||
| Search Term | Search Volume | Search Term | Search Volume |
| tesco clubcard | 0.74 | travelodge | 1.18 |
| hotukdeals | 0.67 | premier inn | 0.82 |
| quidco | 0.61 | trip advisor | 0.78 |
| voucher codes | 0.43 | tripadvisor | 0.59 |
| tesco clubcard deals | 0.36 | laterooms | 0.46 |
| envirophone | 0.34 | alton towers | 0.40 |
| kelkoo | 0.31 | tripadvisor uk | 0.35 |
| hot uk deals | 0.30 | national trust | 0.31 |
| pricerunner | 0.30 | booking.com | 0.26 |
| which | 0.29 | centre parcs | 0.26 |
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Hitwise, a subsidiary of Experian, monitors how more than 25 million Internet users, including 10 million in the United States, interact with over 1 million Web sites across more than 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.
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