Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud

Oct 10, 2013 - Fraud in digital advertising runs rampant, yet few advertisers are able to combat it in a meaningful way. Dr. Augustine Fou shares steps advertisers can take to stop participating in fraudulent acts against their companies. Comments

#SESNY: Toward a Performance Mindset for All Advertising

human-brain Mar 28, 2013 - We no longer separate traditional from digital, but rather determine a new equilibrium point on this continuum, which perfectly balances the use of traditional and digital tactics. Comments

Tips for Marketers Selecting a Digital Agency

red-flags Feb 28, 2013 - Five red flags to watch out for to tell if your agency sucks at digital. Part one in a two-part series. Comments

Context Is Not King or Queen; It's Just Necessary

crownimage Jan 31, 2013 - The concept of optimizing helps us break out of the mentality of shooting a message at a person and instead finding out if our content was actually useful. Comments

2013 New Year's Digital Marketing Resolutions

champagne Jan 8, 2013 - Let's all resolve to do marketing in ways that are better for all parties involved - agencies, clients, and end consumers. Comments

The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs

e-commerce-concept Dec 6, 2012 - A look into why some industries and companies have moved aggressively into digital, but others still have not. Comments

Why You Should Banish the Net Promoter Score Immediately

banished Nov 8, 2012 - Alternative metrics and techniques that marketers can use to truly tell if they will be able to increase sales. Comments

Digital Strategy To-MAY-to vs. To-MAH-to

red-tomato Oct 11, 2012 - How marketers can focus their attention on the information needs of users and then change the marketing activities they deploy or reallocate budgets to more optimally address customers' needs. Comments

The Agency-Client Relationship is Forever Changed

Sep 13, 2012 - With the rise of digital, there are so many new technologies, tactics, and techniques that it simply isn’t possible for any one agency to have all of that expertise in house at the same time. Comments

Targeting vs. Privacy - Who Will Win?

Aug 16, 2012 - How can we solve the conflict between advertisers' need for more targeting and users' need for more privacy? Comments

Digital + Traditional = Unified Marketing

Jul 19, 2012 - How do we rationally shift dollars between traditional and digital marketing tactics? Comments

Branding Today: Why It's Ineffective, Irrelevant, Irritating, and Impotent

Jun 21, 2012 - Brands must act on real-time consumer feedback to continuously develop awesome products. Comments

3 Deadly Sins of Social Media Marketing: Facebook, Groupon, and Pinterest

May 24, 2012 - Social media is about attracting actions and conversations, not shouting at people. Comments

Top Digital Challenges of Marketers Today

Apr 26, 2012 - Eight digital marketing challenges and how to overcome them. Comments

Digital Strategy and How to Tell if Your Agency Has Any

Mar 29, 2012 - How to ensure the marketing tactics your company is deploying are the right ones. Part two in a two-part series. Comments

Search Marketing and Social Media in Regulated Industries

Mar 12, 2012 - Despite the complexity, companies can stay within the "compliance envelope" by being proactive in their marketing. Comments

10 Commandments of Modern Marketing

Jan 5, 2012 - A list of the 10 rules every marketer should follow to meet consumer needs in 2012. Comments

Digital Is a Philosophy: A New Looking Glass for Common Digital Tactics

Dec 8, 2011 - Get a fresh perspective on search, social media, and mobile marketing. Comments

Implementing 'Digital Is a Philosophy'

Nov 10, 2011 - Instead of thinking of digital as the channel, we need to think of it as a set of guiding principles that can help make all advertising and marketing better. Comments

Unified Marketing - Going Beyond Integrated Marketing

Oct 13, 2011 - Unified marketing is a framework that allows all marketing tactics to be plotted together and compared. Comments

Digital Opens the Opportunity for Organizational Transformation

Sep 15, 2011 - Agencies need to make changes to their business models, organizational structures, and internal processes in order to thrive in this new digital world. Part two in a two-part series. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.




Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.