Marketing News & Expert Advice
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MapReduce and Marketing: Are Small Bits of Big Data Meaningful?
Apr 1, 2013 - Start tapping technology tools that provide the ability to identify the key bits of data that are really important to your decisioning or messaging, and use those to create an ominichannel view of the customer. Comments
Digital Marketing Attribution: Tapping the Data Disruption
May 29, 2012 - To make accurate budgeting decisions, marketers need to take into account multi-channel, multi-touch purchasing cycles. Here are two examples of how attribution could work for you. Comments
Introducing the Self-Service Generation
Apr 30, 2012 - A new trend of consumer intelligence. Comments
How to Combine Personas With Automation and Get Closer to Customers
Apr 2, 2012 - Personas are a good way to get closer to the individual behind the bits and bytes. Comments
6 Tips for Using Propensity Models to Improve Response and Revenue
Feb 6, 2012 - Marketers can use a new layer of analysis to improve conversations with high value and ready-to-act people. Here's how. Comments
4 Ways to Leverage Major 2012 Trends for Higher Integrated Marketing Success
Jan 9, 2012 - Some practical things all marketers can do to improve customer engagement and marketing revenues in the coming year. Comments
The Engagement Experience: Now Engineered by Marketers
Dec 12, 2011 - What if we set a goal for ourselves that every email message or social interaction has the potential to change someone's life? Comments
Checklist: Are You Ready for Integrated Marketing?
Nov 14, 2011 - The seven questions you should ask yourself to determine your readiness for integrated marketing. Comments
Achieve Data-Driven Customer Connections in Email Marketing
Oct 17, 2011 - The key to connecting with customers and reaching the inbox is engagement. Comments
What SMS Will Bring You: Reach and Revenue
Oct 3, 2011 - Launch your SMS program so that it can integrate, complement, and synergize with your email and other outbound messaging. Comments
Are We Ready for What's New in Marketing Automation?
Sep 19, 2011 - The future of marketing automation needs to be making marketing simpler, but more powerful. Comments
Big Brands on Big Data: Bigger Marketing Is Not Better
Mar 4, 2013 -
Marketing has always been the advocate of the consumer; now, we are much more responsible for the entire customer experience.
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Are Predictive Models Dead?
Feb 11, 2013 -
All business today is data-driven and the most progressive and advanced marketers are using automation to reach new levels of customer connectedness.
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Big Data 101: Use Web Data to Understand Customer Intent
Jan 7, 2013 -
How are you using web data to improve your customer experiences - and increase revenue?
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Got Social Data? Must Transform Analytics Operations
Dec 10, 2012 -
Marketers must connect customers with experiences and purchase opportunities…and then get the heck out of the way.
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Airlines Automation Gone Wild: Messaging Aftermath of Hurricane Sandy
Nov 12, 2012 -
Which would you rather be: the marketing team who generated response or the team who expressed sympathy?
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Forget Segmentation: It’s Time to Engage
Oct 15, 2012 -
The faster consumers interact with our brands, the faster we need to respond. Segmentation alone doesn't keep up.
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Big Data and the Marketing Organization
Oct 1, 2012 -
How to make sure you're using all the data available to make meaningful connections with customers when they are in market to receive the message.
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Irony: Optimizing Marketing Automation Requires Human Intervention
Aug 20, 2012 - Technology doesn't come up with great creative approaches and associate the right message with the right lifecycle stage; humans do. Comments
Connect Big Data With Customer Behavior to Improve Social, Email, and Web ROI
Jul 23, 2012 - The only path to higher relevancy, response, and revenues is to take a campaign management approach to digital marketing. Comments
Users Emerge As Distinct Category of Shoppers
Jun 25, 2012 - A recent study shows that tablets need to be recognized for their wide consumer appeal and unique marketing potential. Comments
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May 29-30, 2013
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April 11, 2013
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
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