Marketing News & Expert Advice
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Does Synergy Always Mean Opportunity?
Aug 22, 2011 - Five factors to help prioritize the opportunities to expose each brand to new, known audiences. Comments
Where Marketing Starts in Automation Approaches
Mar 7, 2011 - Marketers who want to optimize their automation investments must consider the entire scope of the marketing department functionality in setting up and managing the solution. Comments
Who's That Masked DB Marketer in a Cape?!
Feb 7, 2011 - How will database marketers react to this new level of attention and embrace the need for a data-driven marketing approach? Comments
E-mail Marketing Is the Gateway to eCRM
Jan 24, 2011 - As your organization moves toward a CRM-driven approach, utilize the value of your e-mail marketing talent and data to get you started. Comments
A 14-Step Blueprint for Customer Conversations
Jan 10, 2011 - Tips for building a process and system for efficiently creating repeatable customer conversations. Comments
European Marketers Look to Make E-mail More Strategic
Dec 22, 2010 - Sorting out the numbers of FEDMA's 23-country study. Comments
FTC Recommends More Government Regulation for Marketers
Dec 8, 2010 - Now is the time for every marketer to step up and be educated about privacy and consumer protection. Comments
Two Approaches to Get Started With Segmentation
Nov 10, 2010 - Ease into segmentation to avoid overtaxing your precious resources, and use the early tests to learn about subscriber interests and understand key success metrics. Comments
E-mail Reputation Data Gives More Guidance Than You Think
Oct 27, 2010 - How to decipher filtering rules for Hotmail, MSN, AOL, Yahoo, and Gmail. Comments
How Shrinking the E-mail File Can Improve ROI
Oct 13, 2010 - Got e-mail subscribers who have not opened your messages in a long time? Don't be afraid to cut them loose. Here's why. Comments
Men and Women and the Inbox: Is There Real Impact?
Sep 29, 2010 - Given the impact of gender, is it a good idea for you to customize e-mail messaging between men and women? Comments
7 Marketing Management Problems That Tech Can Solve
Aug 8, 2011 - Are you able to show meaningful optimization results today? Technology could make the difference. Comments
Lather, Rinse, and Repeat: Learning From Email Marketing Testing
Jul 25, 2011 - Take a much more customer-centric approach by honoring permission carefully, taking time to customize content, and testing things like subject lines. Comments
10 Steps to Use Social Media for B2B Lead Generation
Jul 11, 2011 - How to get more leads without blatant self-promotion or ruining your online reputation. Comments
Is CRM Marketing Too Old School for Social?
Jun 27, 2011 - Three ways to start to track your social marketing and tie it to the CRM database. Comments
It's All Still Baking in Europe on the Use of Cookies
Jun 13, 2011 - Five things marketers should prepare for in order to comply with the new EU privacy regulations. Comments
Process and People Alignment Is Key to Automation Success
May 16, 2011 - Sometimes the biggest benefits of marketing software come from the commitment to optimize and the good management of the technology. Comments
Listening Is Not a CRM Exercise
May 2, 2011 - Five options for marketers who want to tap social sentiment for direct marketing outreach. Comments
Insights on Gleaning Insights
Apr 18, 2011 - A marketing department that understands and optimizes processes and data utilization can significantly outperform one that does not. Comments
Organizational Marketing Is More Than Just a Committee
Apr 4, 2011 - Where should you focus your precious resources – on the aspects that are under control of the marketer, or on those which the marketing department does not control? Comments
Governance Rules That Set You Free
Mar 21, 2011 - Shape your governance strategy around customer experience and engagement and you will find that a little less can go a long way. Comments
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LiveIntent
March 29, 2013
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