6 Tips for Using Propensity Models to Improve Response and Revenue

Feb 6, 2012 - Marketers can use a new layer of analysis to improve conversations with high value and ready-to-act people. Here's how. Comments

4 Ways to Leverage Major 2012 Trends for Higher Integrated Marketing Success

Jan 9, 2012 - Some practical things all marketers can do to improve customer engagement and marketing revenues in the coming year. Comments

The Engagement Experience: Now Engineered by Marketers

Dec 12, 2011 - What if we set a goal for ourselves that every email message or social interaction has the potential to change someone's life? Comments

Checklist: Are You Ready for Integrated Marketing?

Nov 14, 2011 - The seven questions you should ask yourself to determine your readiness for integrated marketing. Comments

Achieve Data-Driven Customer Connections in Email Marketing

Oct 17, 2011 - The key to connecting with customers and reaching the inbox is engagement. Comments

What SMS Will Bring You: Reach and Revenue

Oct 3, 2011 - Launch your SMS program so that it can integrate, complement, and synergize with your email and other outbound messaging. Comments

Are We Ready for What's New in Marketing Automation?

Sep 19, 2011 - The future of marketing automation needs to be making marketing simpler, but more powerful. Comments

Does Synergy Always Mean Opportunity?

Aug 22, 2011 - Five factors to help prioritize the opportunities to expose each brand to new, known audiences. Comments

7 Marketing Management Problems That Tech Can Solve

Aug 8, 2011 - Are you able to show meaningful optimization results today? Technology could make the difference. Comments

Lather, Rinse, and Repeat: Learning From Email Marketing Testing

Jul 25, 2011 - Take a much more customer-centric approach by honoring permission carefully, taking time to customize content, and testing things like subject lines. Comments

10 Steps to Use Social Media for B2B Lead Generation

Jul 11, 2011 - How to get more leads without blatant self-promotion or ruining your online reputation. Comments

Is CRM Marketing Too Old School for Social?

Jun 27, 2011 - Three ways to start to track your social marketing and tie it to the CRM database. Comments

It's All Still Baking in Europe on the Use of Cookies

Jun 13, 2011 - Five things marketers should prepare for in order to comply with the new EU privacy regulations. Comments

Process and People Alignment Is Key to Automation Success

May 16, 2011 - Sometimes the biggest benefits of marketing software come from the commitment to optimize and the good management of the technology. Comments

Listening Is Not a CRM Exercise

May 2, 2011 - Five options for marketers who want to tap social sentiment for direct marketing outreach. Comments

Insights on Gleaning Insights

Apr 18, 2011 - A marketing department that understands and optimizes processes and data utilization can significantly outperform one that does not. Comments

Organizational Marketing Is More Than Just a Committee

Apr 4, 2011 - Where should you focus your precious resources – on the aspects that are under control of the marketer, or on those which the marketing department does not control? Comments

Governance Rules That Set You Free

Mar 21, 2011 - Shape your governance strategy around customer experience and engagement and you will find that a little less can go a long way. Comments

Where Marketing Starts in Automation Approaches

Mar 7, 2011 - Marketers who want to optimize their automation investments must consider the entire scope of the marketing department functionality in setting up and managing the solution. Comments

Who's That Masked DB Marketer in a Cape?!

Feb 7, 2011 - How will database marketers react to this new level of attention and embrace the need for a data-driven marketing approach? Comments

E-mail Marketing Is the Gateway to eCRM

Jan 24, 2011 - As your organization moves toward a CRM-driven approach, utilize the value of your e-mail marketing talent and data to get you started. Comments

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