Marketing News & Expert Advice
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How Shrinking the E-mail File Can Improve ROI
Oct 13, 2010 - Got e-mail subscribers who have not opened your messages in a long time? Don't be afraid to cut them loose. Here's why. Comments
Three Testing Tips to Increase Your E-mail Marketing ROI
May 26, 2010 - Learn what your subscribers - or segments of your subscribers - really want. Comments
How to Maintain Your Sanity While Optimizing Your Marketing
May 12, 2010 - If everything in marketing sounds like a good idea, how can you resist the urge to try it all? Consider these approaches to "resist" opportunities. Comments
Are You Ready for Inbox 2.0?
Apr 28, 2010 - To stay at the center of the digital experience, e-mail marketers must create amazing consumer experiences. Here is a six-point checklist to audit your readiness. Comments
What Kind of E-mail Marketer Are You?
Apr 14, 2010 - Take a look at these five categories of e-mail marketers and see if you recognize any of them. Comments
Use E-mail to Nurture and Convert Search Leads
Mar 31, 2010 - Three primary ways that e-mail can extend your search relationship. Comments
Hey Buddy, Can You Spare a List?
Mar 17, 2010 - Is it worth risking overall inbox deliverability for some data of dubious value and unknown origin? Comments
Small Business Has Big E-mail Marketing Opportunity
Mar 3, 2010 - How are you using e-mail marketing to grow your small business? Learn what some top e-mail marketers would advise. Comments
10 Myths for Inbox Deliverability
Feb 17, 2010 - Buying into these assumptions could reduce the effectiveness of your e-mail marketing program. Comments
Six Ways to Maintain Sender Reputation as the Inbox Evolves
Feb 3, 2010 - The changing metrics of sender reputation will have a profound impact on e-mail and social marketing. Here are some tips for maintaining it. Comments
E-mail Marketing Trends You Cannot Ignore in 2010
Jan 20, 2010 - A proliferation of devices and fatigue of the 'almost engaged' subscriber are two factors that will affect B2B marketers in the coming year. First in a two-part series. Comments
Men and Women and the Inbox: Is There Real Impact?
Sep 29, 2010 - Given the impact of gender, is it a good idea for you to customize e-mail messaging between men and women? Comments
What Engagement Means For E-mail Marketing
Sep 7, 2010 - As Gmail, Hotmail, Yahoo, and AOL change the way they filter and deliver e-mail, marketers must avoid getting relegated to the "everything else" folder. Here's how. Comments
A Deliverable E-mail Address Does Not a Relationship Make
Sep 1, 2010 - Mailbox providers don't think of "engagement" the same way that marketers do. Consider these six approaches to better connect with your subscribers. Comments
Social Marketing May Just Cure E-mail Marketers
Aug 18, 2010 - Social marketing has changed customer expectations and set the stage for deeper subscriber engagement. E-mail marketers who want to succeed need to step up. Comments
How to Adapt to the Ultra Managed Inbox
Aug 4, 2010 - Eight steps e-mail marketers should incorporate into their practices to improve response and revenues for the long term. Comments
Introducing the Ultra Managed Inbox
Jul 21, 2010 - Inbox filters will soon be automated and promoted heavily to new users. Learn what this means for marketers. Comments
The 2012 Inbox: Social, Cluttered - and Still Private
Jul 7, 2010 - Where will e-mail marketing be in two years and how can you prepare for the changes? Comments
ClickZ Readers Identify E-mail Priorities
Jun 30, 2010 - A look at the results of a ClickZ survey on what interests e-mail marketers and areas they would like to improve on. Comments
Is the ISP Postmaster Just Not That Into You?
Jun 23, 2010 - Why begging or bullying won't help your marketing messages make their way into subscribers' inboxes. Comments
Do Your Part to Prevent More Government Oversight
Jun 9, 2010 - Just because something is legal, doesn't mean it's right for your customers. Comments
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