A 14-Step Blueprint for Customer Conversations

Jan 10, 2011 - Tips for building a process and system for efficiently creating repeatable customer conversations. Comments

European Marketers Look to Make E-mail More Strategic

Dec 22, 2010 - Sorting out the numbers of FEDMA's 23-country study. Comments

FTC Recommends More Government Regulation for Marketers

Dec 8, 2010 - Now is the time for every marketer to step up and be educated about privacy and consumer protection. Comments

Two Approaches to Get Started With Segmentation

Nov 10, 2010 - Ease into segmentation to avoid overtaxing your precious resources, and use the early tests to learn about subscriber interests and understand key success metrics. Comments

E-mail Reputation Data Gives More Guidance Than You Think

Oct 27, 2010 - How to decipher filtering rules for Hotmail, MSN, AOL, Yahoo, and Gmail. Comments

How Shrinking the E-mail File Can Improve ROI

Oct 13, 2010 - Got e-mail subscribers who have not opened your messages in a long time? Don't be afraid to cut them loose. Here's why. Comments

Men and Women and the Inbox: Is There Real Impact?

Sep 29, 2010 - Given the impact of gender, is it a good idea for you to customize e-mail messaging between men and women? Comments

What Engagement Means For E-mail Marketing

Sep 7, 2010 - As Gmail, Hotmail, Yahoo, and AOL change the way they filter and deliver e-mail, marketers must avoid getting relegated to the "everything else" folder. Here's how. Comments

A Deliverable E-mail Address Does Not a Relationship Make

Sep 1, 2010 - Mailbox providers don't think of "engagement" the same way that marketers do. Consider these six approaches to better connect with your subscribers. Comments

Social Marketing May Just Cure E-mail Marketers

Aug 18, 2010 - Social marketing has changed customer expectations and set the stage for deeper subscriber engagement. E-mail marketers who want to succeed need to step up. Comments

How to Adapt to the Ultra Managed Inbox

Aug 4, 2010 - Eight steps e-mail marketers should incorporate into their practices to improve response and revenues for the long term. Comments

Introducing the Ultra Managed Inbox

Jul 21, 2010 - Inbox filters will soon be automated and promoted heavily to new users. Learn what this means for marketers. Comments

The 2012 Inbox: Social, Cluttered - and Still Private

Jul 7, 2010 - Where will e-mail marketing be in two years and how can you prepare for the changes? Comments

ClickZ Readers Identify E-mail Priorities

Jun 30, 2010 - A look at the results of a ClickZ survey on what interests e-mail marketers and areas they would like to improve on. Comments

Is the ISP Postmaster Just Not That Into You?

Jun 23, 2010 - Why begging or bullying won't help your marketing messages make their way into subscribers' inboxes. Comments

Do Your Part to Prevent More Government Oversight

Jun 9, 2010 - Just because something is legal, doesn't mean it's right for your customers. Comments

Three Testing Tips to Increase Your E-mail Marketing ROI

May 26, 2010 - Learn what your subscribers - or segments of your subscribers - really want. Comments

How to Maintain Your Sanity While Optimizing Your Marketing

May 12, 2010 - If everything in marketing sounds like a good idea, how can you resist the urge to try it all? Consider these approaches to "resist" opportunities. Comments

Are You Ready for Inbox 2.0?

Apr 28, 2010 - To stay at the center of the digital experience, e-mail marketers must create amazing consumer experiences. Here is a six-point checklist to audit your readiness. Comments

What Kind of E-mail Marketer Are You?

Apr 14, 2010 - Take a look at these five categories of e-mail marketers and see if you recognize any of them. Comments

Use E-mail to Nurture and Convert Search Leads

Mar 31, 2010 - Three primary ways that e-mail can extend your search relationship. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.



    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...