Marketing News & Expert Advice
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Authentication Matters in B2B E-Mail Marketing
Dec 23, 2009 - Authenticate across your entire domain, and you will see immediate benefits. Comments
L-Soft Updates LISTSERV
Mar 1, 1999 - L-Soft International Monday released LISTSERV version 1.8d which some are concerned could be used to send unsolicited commercial e-mail. Comments
Digital Ad Revenue Takes the Form of Content
Dec 9, 2009 - A look at transitioning to the "new math" of our time and how e-mail newsletters can help. Comments
The Cyber Monday Opportunity for B2B E-mail Marketing
Nov 25, 2009 - Six tips for making strategic e-mail marketing work for your business during the holidays. Why should retailers have all the fun? Comments
Video in B2B E-mail: A Good Option if Done Well
Nov 11, 2009 - See if your brand or campaign would benefit from video in e-mail. Comments
How to Empower Your E-mail Subscribers
Oct 28, 2009 - Five ways to make a case for an e-mail preference center. Comments
Sing for Your Supper: An E-mail Inspiration
Oct 14, 2009 - How are you nurturing prospects and customers via e-mail today? Comments
Win New E-Mail Subscribers and Reengage Existing Ones
Sep 30, 2009 - Five tactics to grow your e-mail file without adding to your acquisition costs. Comments
Back-to-Business E-Mail Optimization
Sep 2, 2009 - Set aside a few hours this final week of summer to freshen up your e-mail program. Comments
Behavior Is Key in B2B E-Mail Marketing
Aug 19, 2009 - More than low cost, e-mail marketing can help streamline and optimize lead flow Comments
The Sweet Spot of Optimal E-mail Frequency
Aug 5, 2009 - In e-mail marketing, don't be afraid to think outside the frequency box. Here are two ways to think about cadence. Comments
Sign Me Up: A Marketer's Guide to Email Newsletters the Build Relationships and Boost Sales
Dec 30, 2008 -
Written by Matt Blumberg, founder and CEO, Return Path, Inc., and Michael Mayor along with Stephanie Miller and Tami Monahan Forman
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