Process and People Alignment Is Key to Automation Success

May 16, 2011 - Sometimes the biggest benefits of marketing software come from the commitment to optimize and the good management of the technology. Comments

Listening Is Not a CRM Exercise

May 2, 2011 - Five options for marketers who want to tap social sentiment for direct marketing outreach. Comments

Insights on Gleaning Insights

Apr 18, 2011 - A marketing department that understands and optimizes processes and data utilization can significantly outperform one that does not. Comments

Organizational Marketing Is More Than Just a Committee

Apr 4, 2011 - Where should you focus your precious resources – on the aspects that are under control of the marketer, or on those which the marketing department does not control? Comments

Governance Rules That Set You Free

Mar 21, 2011 - Shape your governance strategy around customer experience and engagement and you will find that a little less can go a long way. Comments

Where Marketing Starts in Automation Approaches

Mar 7, 2011 - Marketers who want to optimize their automation investments must consider the entire scope of the marketing department functionality in setting up and managing the solution. Comments

Who's That Masked DB Marketer in a Cape?!

Feb 7, 2011 - How will database marketers react to this new level of attention and embrace the need for a data-driven marketing approach? Comments

E-mail Marketing Is the Gateway to eCRM

Jan 24, 2011 - As your organization moves toward a CRM-driven approach, utilize the value of your e-mail marketing talent and data to get you started. Comments

A 14-Step Blueprint for Customer Conversations

Jan 10, 2011 - Tips for building a process and system for efficiently creating repeatable customer conversations. Comments

European Marketers Look to Make E-mail More Strategic

Dec 22, 2010 - Sorting out the numbers of FEDMA's 23-country study. Comments

FTC Recommends More Government Regulation for Marketers

Dec 8, 2010 - Now is the time for every marketer to step up and be educated about privacy and consumer protection. Comments

Two Approaches to Get Started With Segmentation

Nov 10, 2010 - Ease into segmentation to avoid overtaxing your precious resources, and use the early tests to learn about subscriber interests and understand key success metrics. Comments

E-mail Reputation Data Gives More Guidance Than You Think

Oct 27, 2010 - How to decipher filtering rules for Hotmail, MSN, AOL, Yahoo, and Gmail. Comments

How Shrinking the E-mail File Can Improve ROI

Oct 13, 2010 - Got e-mail subscribers who have not opened your messages in a long time? Don't be afraid to cut them loose. Here's why. Comments

Men and Women and the Inbox: Is There Real Impact?

Sep 29, 2010 - Given the impact of gender, is it a good idea for you to customize e-mail messaging between men and women? Comments

What Engagement Means For E-mail Marketing

Sep 7, 2010 - As Gmail, Hotmail, Yahoo, and AOL change the way they filter and deliver e-mail, marketers must avoid getting relegated to the "everything else" folder. Here's how. Comments

A Deliverable E-mail Address Does Not a Relationship Make

Sep 1, 2010 - Mailbox providers don't think of "engagement" the same way that marketers do. Consider these six approaches to better connect with your subscribers. Comments

Social Marketing May Just Cure E-mail Marketers

Aug 18, 2010 - Social marketing has changed customer expectations and set the stage for deeper subscriber engagement. E-mail marketers who want to succeed need to step up. Comments

How to Adapt to the Ultra Managed Inbox

Aug 4, 2010 - Eight steps e-mail marketers should incorporate into their practices to improve response and revenues for the long term. Comments

Introducing the Ultra Managed Inbox

Jul 21, 2010 - Inbox filters will soon be automated and promoted heavily to new users. Learn what this means for marketers. Comments

The 2012 Inbox: Social, Cluttered - and Still Private

Jul 7, 2010 - Where will e-mail marketing be in two years and how can you prepare for the changes? Comments

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