Big Data and the Marketing Organization

Oct 1, 2012 - How to make sure you're using all the data available to make meaningful connections with customers when they are in market to receive the message. Comments

Irony: Optimizing Marketing Automation Requires Human Intervention

Aug 20, 2012 - Technology doesn't come up with great creative approaches and associate the right message with the right lifecycle stage; humans do. Comments

Connect Big Data With Customer Behavior to Improve Social, Email, and Web ROI

Jul 23, 2012 - The only path to higher relevancy, response, and revenues is to take a campaign management approach to digital marketing. Comments

Users Emerge As Distinct Category of Shoppers

Jun 25, 2012 - A recent study shows that tablets need to be recognized for their wide consumer appeal and unique marketing potential. Comments

Digital Marketing Attribution: Tapping the Data Disruption

May 29, 2012 - To make accurate budgeting decisions, marketers need to take into account multi-channel, multi-touch purchasing cycles. Here are two examples of how attribution could work for you. Comments

Introducing the Self-Service Generation

Apr 30, 2012 - A new trend of consumer intelligence. Comments

How to Combine Personas With Automation and Get Closer to Customers

Apr 2, 2012 - Personas are a good way to get closer to the individual behind the bits and bytes. Comments

6 Tips for Using Propensity Models to Improve Response and Revenue

Feb 6, 2012 - Marketers can use a new layer of analysis to improve conversations with high value and ready-to-act people. Here's how. Comments

4 Ways to Leverage Major 2012 Trends for Higher Integrated Marketing Success

Jan 9, 2012 - Some practical things all marketers can do to improve customer engagement and marketing revenues in the coming year. Comments

The Engagement Experience: Now Engineered by Marketers

Dec 12, 2011 - What if we set a goal for ourselves that every email message or social interaction has the potential to change someone's life? Comments

Checklist: Are You Ready for Integrated Marketing?

Nov 14, 2011 - The seven questions you should ask yourself to determine your readiness for integrated marketing. Comments

Achieve Data-Driven Customer Connections in Email Marketing

Oct 17, 2011 - The key to connecting with customers and reaching the inbox is engagement. Comments

What SMS Will Bring You: Reach and Revenue

Oct 3, 2011 - Launch your SMS program so that it can integrate, complement, and synergize with your email and other outbound messaging. Comments

Are We Ready for What's New in Marketing Automation?

Sep 19, 2011 - The future of marketing automation needs to be making marketing simpler, but more powerful. Comments

Does Synergy Always Mean Opportunity?

Aug 22, 2011 - Five factors to help prioritize the opportunities to expose each brand to new, known audiences. Comments

7 Marketing Management Problems That Tech Can Solve

Aug 8, 2011 - Are you able to show meaningful optimization results today? Technology could make the difference. Comments

Lather, Rinse, and Repeat: Learning From Email Marketing Testing

Jul 25, 2011 - Take a much more customer-centric approach by honoring permission carefully, taking time to customize content, and testing things like subject lines. Comments

10 Steps to Use Social Media for B2B Lead Generation

Jul 11, 2011 - How to get more leads without blatant self-promotion or ruining your online reputation. Comments

Is CRM Marketing Too Old School for Social?

Jun 27, 2011 - Three ways to start to track your social marketing and tie it to the CRM database. Comments

It's All Still Baking in Europe on the Use of Cookies

Jun 13, 2011 - Five things marketers should prepare for in order to comply with the new EU privacy regulations. Comments

Process and People Alignment Is Key to Automation Success

May 16, 2011 - Sometimes the biggest benefits of marketing software come from the commitment to optimize and the good management of the technology. Comments

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