lianaevansdecsocial

In Social Media, Everyone Has 'The Right' To Be Offended

Dec 19, 2013 - You can't please everyone all of the time. This is especially true in social media, where simple mistakes can turn into international media incidents. Comments

Structured Data, Google Highlighter, and How Can They Help Your Business

jambalaya-search Apr 11, 2013 - Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event information there. Comments

Utilizing Social Media to Help Improve Your Local Rankings

local Mar 14, 2013 - Social networks, review sites, deal sites, and mobile applications can be some of your best strengths if you utilize them to your advantage. Comments

From Milk Cartons to Facebook

milk-cartons-to-amber-alerts Jan 17, 2013 - How social media and mobile are reshaping information distribution. Comments

Social Media on a Small Business Budget

shoestring-budget Dec 20, 2012 - Small businesses can do social media; it's just about being savvy enough to incorporate some of your strategies into procedures that already exist. Comments

5 Steps to Building an Active Social Media Community

community Nov 26, 2012 - It takes time to build solid relationships that will help you manage a community. You must make sure your content is both reliable and valuable. Comments

Don't Just Count the Likes

dont-be-lame Sep 27, 2012 - If you aren't engaging your audience, not much is going to happen with all of those people clicking the like button. Comments

Learn What Your Customers Want: To Connect With You!

clientvendorrelationship Aug 30, 2012 - It's important to not just create media and content, but to make sure that it's optimized for what your potential customers could be searching for. Comments

The Art of the Infographic

infographicsexample Aug 2, 2012 - Infographics have fast become one of the most popular ways of conveying facts and figures into fun and entertaining ways to relate your data to the people who matter most - your customers. Comments

Integrating Images and Videos Into Your Marketing Strategy

Jul 5, 2012 - Four ways companies can utilize images and video as a tactic to increase engagement with their audience and customers. Comments

Integrating Public Relations Into Your Small Business Marketing Plan

May 10, 2012 - Launching a public relations effort with an online marketing effort is no longer out of reach for small businesses. Comments

Integrating Paid Ads With Social Media Effectively

Apr 12, 2012 - What's the value of a "like" and why should consumers "like" you? Comments

How Small Businesses Can Integrate SEO Into Their Social Media Efforts

Mar 15, 2012 - Three ways you can balance optimizing for both search engines and social community members. Comments

Integrating Email Marketing for Small Businesses

Feb 16, 2012 - You must understand what your demographic and your audience finds valuable enough to share. Comments

Where to Begin With Integrated Marketing for Small Business Owners

Jan 19, 2012 - How to begin and implement different online marketing channels in the most time- and resource-efficient ways. Comments

People Want to Connect With You, Not Be Marketed To

Dec 28, 2011 - Six steps that you can take so you don't fall into the "push the message" trap when using social media as part of an integrated marketing strategy. Comments

Who Should Be on Your Social Media Team?

Dec 14, 2011 - The seven departments in your company that you should consider incorporating into your social media strategy. Comments

Think Beyond the Desktop - Social Is Going Mobile

Nov 23, 2011 - Four ways to make sure your consumers can connect with you on their smartphones. Comments

5 Ways to Become Valuable to Your Social Media Audience

Nov 2, 2011 - Today, perceived value matters and it's measured by your consumers sharing, commenting, voting, and reviewing. Comments

Learn From Others' Social Media Mistakes

Oct 12, 2011 - Companies like Kenneth Cole and Aflac have made some very public social media blunders this year that have given the marketing world some lessons learned. Comments

Just Because They Liked You, Doesn't Mean They'll Convert

Sep 21, 2011 - Four tips to help your social media strategy incorporate usability and conversion from the beginning. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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