Marketing News & Expert Advice
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Structured Data, Google Highlighter, and How Can They Help Your Business
Apr 11, 2013 - Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event information there. Comments
How Small Businesses Can Integrate SEO Into Their Social Media Efforts
Mar 15, 2012 - Three ways you can balance optimizing for both search engines and social community members. Comments
Integrating Email Marketing for Small Businesses
Feb 16, 2012 - You must understand what your demographic and your audience finds valuable enough to share. Comments
Where to Begin With Integrated Marketing for Small Business Owners
Jan 19, 2012 - How to begin and implement different online marketing channels in the most time- and resource-efficient ways. Comments
People Want to Connect With You, Not Be Marketed To
Dec 28, 2011 - Six steps that you can take so you don't fall into the "push the message" trap when using social media as part of an integrated marketing strategy. Comments
Who Should Be on Your Social Media Team?
Dec 14, 2011 - The seven departments in your company that you should consider incorporating into your social media strategy. Comments
Think Beyond the Desktop - Social Is Going Mobile
Nov 23, 2011 - Four ways to make sure your consumers can connect with you on their smartphones. Comments
5 Ways to Become Valuable to Your Social Media Audience
Nov 2, 2011 - Today, perceived value matters and it's measured by your consumers sharing, commenting, voting, and reviewing. Comments
Learn From Others' Social Media Mistakes
Oct 12, 2011 - Companies like Kenneth Cole and Aflac have made some very public social media blunders this year that have given the marketing world some lessons learned. Comments
Just Because They Liked You, Doesn't Mean They'll Convert
Sep 21, 2011 - Four tips to help your social media strategy incorporate usability and conversion from the beginning. Comments
Search Optimization Is Still Part of Social Media Marketing
Aug 31, 2011 - Always remember that people search differently than they converse and social media communities aren't search engines. Comments
Utilizing Social Media to Help Improve Your Local Rankings
Mar 14, 2013 -
Social networks, review sites, deal sites, and mobile applications can be some of your best strengths if you utilize them to your advantage.
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From Milk Cartons to Facebook
Jan 17, 2013 -
How social media and mobile are reshaping information distribution.
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Social Media on a Small Business Budget
Dec 20, 2012 -
Small businesses can do social media; it's just about being savvy enough to incorporate some of your strategies into procedures that already exist.
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5 Steps to Building an Active Social Media Community
Nov 26, 2012 -
It takes time to build solid relationships that will help you manage a community. You must make sure your content is both reliable and valuable.
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Don't Just Count the Likes
Sep 27, 2012 -
If you aren't engaging your audience, not much is going to happen with all of those people clicking the like button.
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Learn What Your Customers Want: To Connect With You!
Aug 30, 2012 -
It's important to not just create media and content, but to make sure that it's optimized for what your potential customers could be searching for.
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The Art of the Infographic
Aug 2, 2012 -
Infographics have fast become one of the most popular ways of conveying facts and figures into fun and entertaining ways to relate your data to the people who matter most - your customers.
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Integrating Images and Videos Into Your Marketing Strategy
Jul 5, 2012 - Four ways companies can utilize images and video as a tactic to increase engagement with their audience and customers. Comments
Integrating Public Relations Into Your Small Business Marketing Plan
May 10, 2012 - Launching a public relations effort with an online marketing effort is no longer out of reach for small businesses. Comments
Integrating Paid Ads With Social Media Effectively
Apr 12, 2012 - What's the value of a "like" and why should consumers "like" you? Comments
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