Search Optimization Is Still Part of Social Media Marketing

Aug 31, 2011 - Always remember that people search differently than they converse and social media communities aren't search engines. Comments

Don't Ask People to Like You, Give Them a Reason to Like You

Aug 10, 2011 - And, beware of social media automation tools. Comments

The Evolving Worlds of Social Media and Mobile Marketing

Jun 29, 2011 - Introducing SnapTags - QR codes on steroids. Comments

4 Ways Video Can Help Your Social Media Marketing Success

Jun 8, 2011 - Not everyone can be Old Spice. But there are other approaches you can take to help you reach your goals. Comments

Location-Based Marketing: The Convergence of Social and Mobile

May 18, 2011 - There are significant opportunities for social engagement between companies and community members, so long as you watch out for the hurdles. Comments

Building Solid Relationships in Social Media Communities

Apr 6, 2011 - Six tips to successfully engage consumers in social media communities. Comments

Geo-Social Networks - A Local Business' Best Friend

Mar 16, 2011 - Six quick tips on how your local, small business can capitalize on utilizing geo-social networks like Foursquare, Facebook Places, and Yelp. Comments

10 Research Tools for Social Media Strategies

Feb 23, 2011 - Before you start engaging in social media, you have to know where the conversations are going on, what are the trends, who are the influencers, and who are the evangelists. Comments

Integrating Offline Marketing With Social Media

Feb 2, 2011 - Five lessons learned from Radio Shack for integrating your online marketing efforts. Comments

5 Tips for Optimizing and Integrating Your Social Media Content

Jan 12, 2011 - What marketers can learn from The Columbus Dispatch's social faux pas when it yanked the "Golden Voice's" video from YouTube. Comments

Who Owns Your Company's Social Media Strategy?

Dec 22, 2010 - These six departments must offer a helping hand. Comments

Why Reviews Matter, Not Just in Social but in Search Too

Dec 1, 2010 - As members of social media communities get savvier, the power of review sites becomes increasingly more relevant to your marketing strategy, both online and off. Comments

Social Media Marketing and Your Customer Service Team

Nov 10, 2010 - Including customer service in your social media marketing team can give your strategy more depth, reach, and a much better chance at being successful. Comments

Understanding That Viral Isn't Really Social Media

Sep 29, 2010 - While viral campaigns aim to quickly create buzz, social media campaigns aim to build engagement opportunities with fans. Comments

Quantity vs. Quality: What Gets You Ahead in Social Media?

Sep 8, 2010 - Understanding the quality of your followers is just as important as knowing how many you have. Comments

Social Media Requires You to Be Social to Be Successful

Aug 18, 2010 - Companies tend to forget that they need to actually go out and engage in their social media communities. Comments

5 Reasons Why Ford Continues to Kick Butt

Jul 28, 2010 - Ford's social media team knows that in order to keep your fans engaged you have to continually provide valuable content. Comments

When the Conversation Goes on With or Without You

Jul 7, 2010 - Take a lesson from Prince's mistake. Don't discount the Internet and social media when it comes to your image. Comments

Engagement Drives Social Media Communities

Jun 16, 2010 - To succeed in social media, you must engage your audience and share willingly. Comments

The Four Pillars of Social Media Marketing

May 26, 2010 - How research, strategy, engagement, and measurement can help you build a sturdy foundation for your social media marketing plan. Comments

Engaging With Social Media Influencers

May 5, 2010 - Keep in mind: influencers within a community differ than others. Here's what you must keep in mind before reaching out to influencers. Comments

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