Marketing News & Expert Advice
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The Evolving Worlds of Social Media and Mobile Marketing
Jun 29, 2011 - Introducing SnapTags - QR codes on steroids. Comments
Understanding That Viral Isn't Really Social Media
Sep 29, 2010 - While viral campaigns aim to quickly create buzz, social media campaigns aim to build engagement opportunities with fans. Comments
Quantity vs. Quality: What Gets You Ahead in Social Media?
Sep 8, 2010 - Understanding the quality of your followers is just as important as knowing how many you have. Comments
Social Media Requires You to Be Social to Be Successful
Aug 18, 2010 - Companies tend to forget that they need to actually go out and engage in their social media communities. Comments
5 Reasons Why Ford Continues to Kick Butt
Jul 28, 2010 - Ford's social media team knows that in order to keep your fans engaged you have to continually provide valuable content. Comments
When the Conversation Goes on With or Without You
Jul 7, 2010 - Take a lesson from Prince's mistake. Don't discount the Internet and social media when it comes to your image. Comments
Engagement Drives Social Media Communities
Jun 16, 2010 - To succeed in social media, you must engage your audience and share willingly. Comments
The Four Pillars of Social Media Marketing
May 26, 2010 - How research, strategy, engagement, and measurement can help you build a sturdy foundation for your social media marketing plan. Comments
Engaging With Social Media Influencers
May 5, 2010 - Keep in mind: influencers within a community differ than others. Here's what you must keep in mind before reaching out to influencers. Comments
E-mail Can Be Social Media's Best Friend
Apr 14, 2010 - When promoting valuable social media content designed to be shared with communities, seeding it out first to your e-mail list can be one of the best ways to build a foundation for that content, and help you gauge how valuable your audience will find... Comments
Online Marketing and Social Media: Thinking Beyond the Web Browser
Mar 29, 2010 - Being where people are looking for information is critical to making sure your company is considered in the user's final decision. Comments
4 Ways Video Can Help Your Social Media Marketing Success
Jun 8, 2011 - Not everyone can be Old Spice. But there are other approaches you can take to help you reach your goals. Comments
Location-Based Marketing: The Convergence of Social and Mobile
May 18, 2011 - There are significant opportunities for social engagement between companies and community members, so long as you watch out for the hurdles. Comments
Building Solid Relationships in Social Media Communities
Apr 6, 2011 - Six tips to successfully engage consumers in social media communities. Comments
Geo-Social Networks - A Local Business' Best Friend
Mar 16, 2011 - Six quick tips on how your local, small business can capitalize on utilizing geo-social networks like Foursquare, Facebook Places, and Yelp. Comments
10 Research Tools for Social Media Strategies
Feb 23, 2011 - Before you start engaging in social media, you have to know where the conversations are going on, what are the trends, who are the influencers, and who are the evangelists. Comments
Integrating Offline Marketing With Social Media
Feb 2, 2011 - Five lessons learned from Radio Shack for integrating your online marketing efforts. Comments
5 Tips for Optimizing and Integrating Your Social Media Content
Jan 12, 2011 - What marketers can learn from The Columbus Dispatch's social faux pas when it yanked the "Golden Voice's" video from YouTube. Comments
Who Owns Your Company's Social Media Strategy?
Dec 22, 2010 - These six departments must offer a helping hand. Comments
Why Reviews Matter, Not Just in Social but in Search Too
Dec 1, 2010 - As members of social media communities get savvier, the power of review sites becomes increasingly more relevant to your marketing strategy, both online and off. Comments
Social Media Marketing and Your Customer Service Team
Nov 10, 2010 - Including customer service in your social media marketing team can give your strategy more depth, reach, and a much better chance at being successful. Comments
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May 29-30, 2013
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
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Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
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April 03, 2013 -
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LiveIntent
March 29, 2013
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