Apr 14, 2010 - When promoting valuable social media content designed to be shared with communities, seeding it out first to your e-mail list can be one of the best ways to build a foundation for that content, and help you gauge how valuable your audience will find it. Comments
Mar 29, 2010 - Being where people are looking for information is critical to making sure your company is considered in the user's final decision. Comments
Mar 24, 2010 - How your company's PR, HR, IT, customer service, and search marketing teams can help your social media efforts succeed. Comments
Mar 3, 2010 - Learn from Nestlé's social media marketing faux pas. Comments
Feb 10, 2010 - Take the time to understand the right kind of "field of dreams" to build for your target audience. Comments
Jan 20, 2010 - Social media etiquette: Dos and don'ts for strengthening online relationships with customers and other people who engage with your brand. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.