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Online Marketing and Social Media: Thinking Beyond the Web Browser

Liana Evans  |  Conference Call

Mar 29, 2010 - Being where people are looking for information is critical to making sure your company is considered in the user's final decision. Comments

Liana Evans  |  Social Media

Social Media Marketing Doesn't Exist in a Vacuum

Mar 24, 2010 - How your company's PR, HR, IT, customer service, and search marketing teams can help your social media efforts succeed. Comments

Liana Evans  |  Social Media

Avoid Social Media Missteps by Researching Your Audience

Mar 3, 2010 - Learn from Nestlé's social media marketing faux pas. Comments

Liana Evans  |  Social Media

Just Because You Built It, Doesn't Mean They'll Come

Feb 10, 2010 - Take the time to understand the right kind of "field of dreams" to build for your target audience. Comments

Liana Evans  |  Social Media

How Are You Saying 'Thank You' to Your Customers and Audience?

Jan 20, 2010 - Social media etiquette: Dos and don'ts for strengthening online relationships with customers and other people who engage with your brand. Comments

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