E-mail Can Be Social Media's Best Friend

Apr 14, 2010 - When promoting valuable social media content designed to be shared with communities, seeding it out first to your e-mail list can be one of the best ways to build a foundation for that content, and help you gauge how valuable your audience will find it. Comments

Online Marketing and Social Media: Thinking Beyond the Web Browser

Mar 29, 2010 - Being where people are looking for information is critical to making sure your company is considered in the user's final decision. Comments

Social Media Marketing Doesn't Exist in a Vacuum

Mar 24, 2010 - How your company's PR, HR, IT, customer service, and search marketing teams can help your social media efforts succeed. Comments

Avoid Social Media Missteps by Researching Your Audience

Mar 3, 2010 - Learn from Nestlé's social media marketing faux pas. Comments

Just Because You Built It, Doesn't Mean They'll Come

Feb 10, 2010 - Take the time to understand the right kind of "field of dreams" to build for your target audience. Comments

How Are You Saying 'Thank You' to Your Customers and Audience?

Jan 20, 2010 - Social media etiquette: Dos and don'ts for strengthening online relationships with customers and other people who engage with your brand. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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